[Tokyu Recreation Co., Ltd.]
A pop-up with the theme of “Going off in the city” will be held at Shibuya Stream again this year. There will also be a footbath event using hot spring water from Higashiizu Town.
*Tokyu Recreation Co., Ltd.*
Press release: September 12, 2024
**
A pop-up with the theme of “Going off in the city” will be held at Shibuya Stream again this year. There will also be a footbath event using hot spring water from Higashiizu Town.
*Pop-up will be held at Shibuya Stream from Saturday, September 14th to Saturday, October 5th, 2024. On the final day, a one-day footbath hot spring park using the hot springs of Higashiizu Town will appear. *
Tokyu Recreation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Tomoro Kimura) has a directly managed office in Shibuya Stream, a cycle cafe “TORQUE SPICE &
HERB, TABLE & COURT (hereinafter referred to as “Torque”)” will be held at micro Co., Ltd., a company based in Higashiizu-cho and Shibuya-ku.
Development (Headquarters: Higashiizu Town, Kamo District, Shizuoka Prefecture, President and CEO: Shinichi Moriya, hereinafter referred to as “mdi”) provides urban residents with free time through “hot springs,” one of the attractions of Higashiizu Town. We will hold a fair to
For three weeks from Saturday, September 14, 2024 to Saturday, October 5, 2024, we will be selling Higashiizu Town’s specialty products, promoting tourist information, and collaborating on cafe menus. On October 5th (Saturday), the final day of the fair, there will be a footbath hot spring park at Inaribashi Square in front of Shibuya Stream where you can experience a footbath using hot spring water from Higashiizu Town, as well as a participatory exchange event where guests are invited. We will hold an event.
This project is an industry-academia-government collaboration project in collaboration with the government (Higashiizu Town), universities (Kobori Laboratory, Department of Tourism Exchange and Culture, Kyorin University), and companies and organizations (Izu navi, Tokyu Recreation Co., Ltd., Onsen WAKUWAKU).
* [Points of this project] *
・Providing city residents with time off through the opportunity to experience the charms of Higashiizu Town in real life.
・For three weeks from September 14th (Saturday) to October 5th (Saturday), 2024, we will hold a pop-up in Higashiizu Town (product sales, tourist information PR, cafe menu collaboration).
・On the last day of the fair, October 5th (Saturday), a footbath hot spring park using hot spring water will be held at Inaribashi Square.
* -Fair planning overview-*
* 3-week pop-up with the theme of “Going off in the city” *
For three weeks from September 14th (Saturday) to October 5th (Saturday), a pop-up will be held at Torque to sell Higashiizu Town’s specialty products and promote tourist information. As a bonus for visitors, a capsule toy project will be held in collaboration with the digital service “Izu navi” developed in the Izu area. Starting today, we will be distributing capsule toy exchange coupons on Izu navi’s LINE service.
・Date and time: Saturday, September 14, 2024 to Saturday, October 5, 2024, 11:00-22:00 each day (until 18:00 on the last day of the fair) ・Venue: TORQUE SPICE & HERB, TABLE & COURT (Shibuya Stream 4F)
* A one-day footbath hot spring park that uses the hot spring water from Higashiizu Town *
On October 5th (Saturday), the last day of the fair, a footbath hot spring park using hot spring water from Higashiizu Town will be held at Inaribashi Plaza (in front of Shibuya Stream). In collaboration with Onsen WAKUWAKU, a service that provides hot spring travel experiences at home, we will order hot spring water from Higashiizu Town and provide a footbath that you can experience in Shibuya.
Some footbath booths also have XR footbath booths where you can digitally immerse yourself in the scenery of Higashiizu Town through smart glasses or AI smartphones. Please feel free to experience the benefits unique to the source and a special experience made possible by cutting-edge technology. Relaxing after a footbath at the venue “Off”
We also have a space where you can spend your time, a capsule toy project that you can enjoy with your children, a quiz rally project, and an Izu gourmet kitchen car. In addition, there will also be a talk event with special guests Shigeki Iwai (Mayor of Higashiizu Town), Yuichi Kato (Next to Kosugiyu), and Ayano (social entrepreneur), a quiz competition between Kyoko Kitade (hot spring artist) and Kyorin University, and Akamatsu Yoga events will also be held by Mika (yoga instructor). Please spend some free time in your busy days.
* -October 5th (Saturday) Special Event Plan Summary-*
* 1. “The world needs hot water now!?♨️” *
・Guests: Mr. Shigeki Iwai, Mayor of Higashiizu Town, Mr. Yuichi Kato, Next Door to Kosugi Yu, Mr. Ayano, Social Entrepreneur
Mr. Shigeki Iwai, Mayor of Higashiizu Town
Mr. Yuichi Kato next to Kosugiyu
Mr. Ayano, Social Entrepreneur
・Content: Hot water culture such as hot springs and public baths is attracting renewed attention. We will have a discussion with guests about the effects and possibilities created by hot water.
・Participation: Free. Pre-registration priority system. Visitor benefits available (first come, first served)
・Details: Details will be released sequentially on the official Instagram.
* 2. “Let’s have fun learning with hot spring expert Kyoko Kitade! Hot spring 〇 x quiz competition” *
・Guest: Kyoko Kitade, Hot Spring Instructor/Visiting Researcher, Regional Research Institute, Kyorin University
Hot Spring House/Kyoko Kitade, Visiting Researcher, Regional Research Institute, Kyorin University
・Contents: Participation is OK for individuals or parents and children! Everyone from children to adults can have fun learning about hot springs!
A hot spring 〇× quiz competition is planned.
・Participation: Free. Pre-registration priority system.
・Details: The winner of the 〇× quiz competition will receive luxurious prizes such as accommodation tickets to popular inns in Higashiizu Town.
present!
* 3. “Warm yoga that warms your feet” *
・Guest: Yoga instructor Mika Akamatsu
Yoga instructor Mika Akamatsu
・Contents: Holding foot yoga. Please try it together with the footbath. ・Participation: Free. Pre-registration priority system.
・Details: We will release them sequentially on the official Instagram.
* 4. Foot bath hot spring park *
・Date and time: October 5, 2024 (Sat) 11:00-18:00
・Meeting location: Inaribashi Square in front of Shibuya Stream ・Details 1: Footbath booth using hot spring water from Higashiizu Town. ・Details 2: Some footbath booths have smart glasses (LEGION Glasses) and AI smartphones (Motorola Edge 50).
You can enjoy an XR footbath experience that allows you to digitally immerse yourself in the scenery of Higashiizu Town through (pro). ・Participation: Free. Free admission.
*Advance reservations may be prioritized for the event. Please see peatix below for details.
URL: https://shibuyaonsen241005.peatix.com
* ◆Opened an Instagram account to deliver “off-return” information from Higashiizu Town*
“Off-off” in line with the theme of “Off-off in the city.”
We have opened an Instagram account to deliver information. We will deliver information full of the charm of Higashiizu Town, from information about Higashiizu Town to the latest information on this event. Please enjoy Shibuya Onsen on Instagram as well.
URL: https://www.instagram.com/shibuyaonsen/
* 【inquiry】 *
micro development Co., Ltd.
mail：info@microdeve.jp
* [Organizer] *
・Sponsor: Higashiizu Town, micro development Co., Ltd.
・Co-sponsored by: Izu navi, Tokyu Recreation Co., Ltd., Onsen WAKUWAKU, Kyorin University Department of Tourism Exchange and Culture, Kobori Laboratory
・Co-operation
Power: Japan Hot Spring Association, Bunkamura, Lion Corporation, Tokyu Agency Co., Ltd., VUILD Corporation, Lenovo Japan LLC, Motorola Mobility Japan LLC
■About “micro development Co., Ltd.”
We are a project coordination company that supports people who are starting out locally.
We design projects and area development from a small-scale development approach, with a focus on spatial design. Based in Higashiizu Town and Shibuya, we work to solve social issues that cross the urban and local boundaries.
URL: https://microdeve.com/
■About “Izu navi”
This is a digital service for sightseeing and work in the Izu area jointly operated by Tokyu, JR East, and Izukyu Holdings. We aim to contribute to the revitalization of the Izu region while continuing to evolve together with the region.
URL: https://www.jreast.co.jp/multi/maas/izunavi/
■About “Tokyu Recreation Co., Ltd.”
As an entertainment company within the Tokyu Group, we operate 21 109 Cinemas cinema complexes nationwide, operate sports facilities such as bowling, sports courts, and fitness clubs, restaurants, and hotels, as well as real estate rental business. It enriches the lives of people. URL: https://www.tokyu-rec.co.jp/
■About “Onsen WAKUWAKU”
With the brand slogan “Warm your body and soul.”, we are a hot spring travel experience service that draws directly from the source water from hot spring areas and delivers 100% natural hot springs from all over the country and specialty products from towns. It is appreciated as a memorable gift for your family and loved ones.
URL: https://onsenwakuwaku.com/
■About “Kobori Laboratory, Department of Tourism Exchange and Culture, Kyorin University”
The Kobori Seminar is a seminar that specializes in research on “hot spring tourism,” which is rare at Japanese universities. Recently, we have been conducting research focusing on “wellness tourism,” which is a new form of tourism. In particular, we set Higashiizu-cho, Kamo-gun, Shizuoka Prefecture, the “inner parlor of the metropolitan area,” as a common research area for the seminar, and aimed to build a new wellness tourism. In addition to conducting research from multiple angles, we strive to return the results to the local community. URL:
https://www.kyorin-u.ac.jp/univ/faculty/foreign/special/seminar/kobori/index.
html?fbclid=IwAR1_p4Cb9ougdn9JJ_rxUPd6il9RzFYoOHNgW4MEYEb9Fc8gIy8rgMqpyPM