[Geofra Co., Ltd.] Enjoy in front of Niigata Station! A stamp rally using the outing entertainment app “Purary” will be held at “Todaidori Michibata Living 2024 Autumn”!
*Geofra Co., Ltd.*
Press release: September 12, 2024
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Enjoy in front of Niigata Station! A stamp rally using the outing entertainment app “Purary” will be held at “Todaidori Michibata Living 2024 Autumn”!
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“Niigata Station Exciting Tour Stamp Rally” Period: September 14th (Saturday) – October 14th (Monday) Collect stamps and get original goods made in collaboration with characters from local company “Sanko Seika” and Niigata specialties. Yo~*
Niigata station exhilarating excursion stamp rally poster
* Geofra Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO President, Executive Officer and CEO: Yuichi Ozaki (hereinafter referred to as Geofra) will be participating in the social experiment “Todai-Dori Michibata Living 2024 Autumn” held by the University of Tokyo Utilization Executive Committee with the aim of “creating a people-centered space”. We will hold a stamp rally using the outing entertainment app “Purary”. *
Geofra, which operates Pralee, aims to contribute to the development of regional and regional economies through the movement of people, and as part of that effort, it has established its first regional base in Niigata City, Niigata Prefecture. This time, with the aim of creating demand for outings in this area and increasing the number of people involved, we will be co-sponsoring “Todai-dori Michibata Living 2024 Autumn” hosted by the University of Tokyo Utilization Executive Committee, and will hold a digital stamp rally. This stamp rally will be held using a smartphone app. In addition, we have prepared an original capsule toy as a prize with the cooperation of local company Sanko Seika. Through this stamp rally, we will enliven the area around Niigata Station in autumn!
*With the outing entertainment app Prallie, you can earn points by completing location events such as daily transportation, check-ins, and digital stamp rallies, which can be exchanged for various points such as Amazon gift cards and Ponta points, or linked to the app. This is an outing entertainment app where you can earn real incentives with the capsule toy “Purapon”.
*Niigata Station Exciting Stamp Rally Overview*
Event name: Niigata station excursion stamp rally
Event period: September 14th (Saturday) to October 14th (Monday), 2024 Implementation location: Niigata Station and Bandai area
Implementation method: Digital stamp rally using the outing
entertainment app “Purary”
stamp rally
Target stores: Approximately 80 stores (Ekimae Shopping Street, Ichiban Shopping Street, Benten Shopping Street)
List of participating stores
Capsule toy housing installation location ・Hotel Mets Niigata 3rd floor lounge (9:00~21:00)
・Niigata Station Street Terrace (11:00~21:00)
・Love La Bandai 2F next to the escalator (10:00~20:00)
Contents of the prize: Original goods made in collaboration with characters from local company Sanko Seika and Niigata specialties. * About the stamp rally prizes (Sanko Seika Characters x NIIGATA Collection) * We have prepared original limited goods (4 types) that are a collaboration between characters from local company Sanko Seika and Niigata specialties. This is a limited edition collaboration product with Niigata’s specialty products, bamboo dumplings and rice, Niigata Prefecture’s bird, the ibis, and the swan that comes to Niigata, and the Sanko Seika characters.
(Sanko Seika Characters x NIIGATA Collection)
*What are Sanko Seika Characters?
These are the official characters of the long-selling rice crackers “Yuki no Yado” and “Parinko”.
This time, Howamil and Chamil from “Yuki no Yado” and Parun and Rirun from “Parinko” appear in the design.
In this stamp rally project, a limited edition acrylic key chain will be released in collaboration with “Sanko Seika Characters” and Niigata specialty products. Regarding participating in this project, a representative from Sanko Seika commented as follows:
“We are very honored to be able to participate in this stamp rally project that conveys the charms of Niigata, such as its rich nature, diverse culture, and delicious food. The acrylic key chain is a limited edition item, so we hope that many people will take this opportunity to participate and experience the charm of Niigata.” * How to participate in the stamp rally *
1. Download the “Purary” app
2. Go to the target store and check the keywords displayed on the poster 3. Enter the keyword in Praree and check in.
4. Visit 3 participating stores and check in (*get a plastic ticket) 5. Go to the place where the plastic toy (capsule toy case) is installed and exchange it for a prize.
*About Geofra Co., Ltd.*
– Company name: Geofra Co., Ltd.
– Representative: Yuichi Ozaki, Representative Director, President and CEO – Head office: 2-6-1 Marunouchi, Chiyoda-ku, Tokyo
– Business: Planning and development of products that revitalize the flow of people in physical spaces, projects related to regional revitalization
– HP: https://corp.geofla.com/
*About Sanko Seika Co., Ltd.*
– Company name: Sanko Seika Co., Ltd.
– Representative: Hitoshi Yamashita, President and Representative Director – Head office: 1-13-34 Shinsaki, Kita-ku, Niigata City
– Business: Manufacture and sale of confectionery
– HP: http://www.sanko-seika.co.jp/
*About the University of Tokyo Utilization Executive Committee* A committee whose purpose is to improve the value of the area by planning and implementing initiatives related to the utilization of Higashi Odori Street.
– List of committee members:
https://www.city.niigata.lg.jp/shisei/seisaku/jigyoproject/niigata2km/project/michibata_living.files/iinmeibo.pdf
*Other product/service names, logo marks, etc. published in this release are trade names, trademarks, or registered trademarks of the respective companies.
・Amazon, Amazon.co.jp, and their logos are trademarks of Amazon.com, Inc. or its affiliates.
・Ponta is a registered trademark of Royalty Marketing Co., Ltd.