East Japan Railway Company
We will carry out a demonstration experiment at JR Yokohama Station for the “Get a good night’s sleep challenge from the station” – Verifying changes in health awareness and behavior with the aim of creating a “healthy town” starting from the station –
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*1: The WaaS Co-Creation Consortium is a consortium that aims to improve the value of mobility and space in order to realize a well-being society. (https://www.jreast.co.jp/jrewcc/)
*2: A cloud service that allows users to receive personalized behavioral advice messages by entering their daily sleep times and sleep-related questionnaires into smartphone apps such as LINE. This is a sleep habits improvement service originally developed by OKI.
1. Overview of the demonstration experiment “Challenge to get a good night’s sleep from the station”
We will examine how health measurements affect sleep and the willingness to purchase health-related products and services. We will conduct a health measurement at JR Yokohama Station, and based on the results, you will be able to use a sleep habits improvement service and experience yoga and meditation at the studio. Customers will have their health measured again after two weeks and complete a
questionnaire. Those who respond to the questionnaire will be provided with coupons for participating stores near the station.
2. Details of the demonstration experiment “Challenge to get a good night’s sleep from the station”
(STEP 1) Add a LINE official account Add the LINE official account as a friend at the health measurement location and download the smartphone app “Trima”. Use a “trimmer” to collect movement data.
(STEP2) Health measurement
We will conduct health measurements using a skin age measuring device, autonomic nerve checker, and AGEs sensor. All measurements take about 1 to 2 minutes and are free of charge.
[Date and time] Wednesday, September 25, 2024 – Tuesday, October 22, 2024 Weekdays (including holidays, excluding Saturdays and Sundays) 16:00 – 20:00
[Location] Yokohama Station YOKOHAMA SEEDS
(JR Yokohama Station B1 floor central passage next to NewDays Cial Yokohama store)
(STEP3-1) Use of sleep habits improvement service
We will provide information on using the sleep habit improvement app “Wellbit Sleep” and watching sleep-related videos.
◎About Wellbit Sleep
Based on the user’s sleep data, “Wellbit Sleep” determines the actions that will lead to healthy sleep at the optimal timing and makes individual recommendations. This is a service that should be used by people who are aiming for better sleep.
Wellbit Sleep concept and usage image
(STEP3-2) Yoga/meditation experience at the studio (4 times in total) [Date] October 7th (Monday), 21st (Monday), November 4th (Holiday), 18th (Monday), 2024 ) [Time] Yoga trial course: 19:00-19:40 Meditation trial course: 20:00-20:40
[Location] JEXER Yokohama store [Participation conditions] Customers who have taken a health measurement at YOKOHAMA SEEDS can participate in a yoga/meditation experience for free at the studio.
*The schedule, time, and content may be changed or canceled depending on the situation of the station, measuring equipment, infectious diseases, etc. *Yoga and meditation experiences are limited in number, so there is a limit to the number of participants. Thank you for your understanding.
(STEP 4) Questionnaire Response: For those who respond to the questionnaire, we will provide you with a coupon that allows you to receive a discount at a participating store. Coupons will be issued twice: after the first health measurement and after using the sleep habits improvement service.
*Coupons can be used within the validity period. Also, the number of copies issued is limited. *Please refer to the attached document for a list of cooperating companies/stores and services available. *Cannot be used in conjunction with other campaigns or at the same time as products listed in the attached sheet.
3. For visitors: ・This demonstration experiment is open to people 18 years of age or older.・Depending on the congestion situation, measurements may not be possible. Thank you for your understanding.・If you are not feeling well, please refrain from visiting. Please bring and wear a mask when visiting.
4. Implementation background and future
Ensuring good quality sleep is essential to maintain mental and physical health. In modern society, many people are unable to get enough sleep due to stress and poor lifestyle habits.
In this demonstration experiment, a sleep improvement-related service that combines online and offline services will be implemented inside the station, and changes in users’ health awareness and behavior will be verified. Through verification, we aim to interact with and create relationships with local communities through the promotion of health. 5. Structure of this demonstration experiment
■Reference: List of cooperating companies/stores and services available *The location and method of provision differs depending on the cooperating company and store. *Each product has a limited quantity.
・Oki Electric Industry Co., Ltd. is commonly known as OKI.
・Wellbit is a trademark of Oki Electric Industry Co., Ltd.
・Company names, product names, and logos mentioned in this text are generally trademarks or registered trademarks of each company.