[JR-Cross] New Days’ new regular coffee Kiriman begins. NewDays’ EKI na CAFE Counter coffee will be renewed from September 17th!
*JR-Cross*
Press release: September 12, 2024
**
NewDays’ new regular coffee Kiriman begins. NewDays’ EKI na CAFE counter coffee will be renewed from September 17th!
●JR East Cross Station Co., Ltd. Retail Company (Location: Shibuya-ku, Tokyo, Company Manager: Takahashi)
NewDays, run by Toru), will completely renew its counter coffee menu starting September 17th (Tuesday).
●To commemorate the release, we will carry out various campaigns. Please take this opportunity to try it.
*Renewal overview*
[Release date] Sequential renewal after September 17, 2024 (Tuesday) [Sales location] NewDays/NewDays KIOSK counter coffee stores [Special site] https://retail.jr-cross.co.jp/newdays/special/nd_coffee.html
* NewDays’ new regular coffee Kiriman begins. *
* Kilimanjaro blend with a well-balanced taste with a gorgeous lingering finish *
・Kilimanjaro is a type of premium bean with a very small production volume of about 0.5% of the world. *Source: All Japan Coffee Association
・A blend of two different roasted Arabica beans: Tanzanian Arabica (Kilimanjaro) and Brazilian Arabica, with Kilimanjaro from Tanzania providing a gorgeous aroma and Arabica from Brazil providing a rich flavor. Finished with a taste that you can feel. In addition, we have revised the extraction method to be suitable for Kilimanjaro Blend to bring out the gorgeous aroma to the maximum.
*Special cafe latte where you can enjoy the goodness of Kilimanjaro blend* ・We reviewed the conventional cafe latte and manufacturing method, and created an extraction method that allows you to feel the splendor of Kilimanjaro Blend from the first sip. Enjoy the carefully balanced combination of finely foamed milk (100% raw milk) and coffee. * EKI na CAFE counter coffee menu *
Kilimanjaro Blend is used in the menu below.
*All prices include tax. *Prices are from October 1st (Tuesday). *hot coffee*
*Regular 120 yen*
* Large (large) 180 yen *
*Iced coffee*
*Regular 120 yen*
* Large (large) 210 yen *
*Hot cafe latte*
*Regular 180 yen*
*Large 220 yen*
*Iced cafe latte*
*Regular 210 yen*
*Large 290 yen*
*30% Kilimanjaro beans used
* Limited time hot coffee single origin Costa Rica *
・This is a carefully selected coffee extracted from coffee beans from a single origin (single origin).
・100% Arabica from Costa Rica, which is highly acclaimed around the world, is finished using a special refining method to bring out a flower-like aroma and a taste reminiscent of chocolate. It is characterized by its mellow sweetness and moderate acidity.
・NewDays uses beans from Costa Rica for the first time. Enjoy the deliciousness unique to single origin.
*Regular 140 yen*
*Large 210 yen*
*Environmental initiatives*
The iced coffee cup and lid are made of a container containing 25% mechanically recycled PET. Compared to conventional products, we expect to reduce CO2 emissions during production by 26.4% per regular size cup and 26.7% per large size cup.
In addition, we have adopted a strawless lid.
*Some stores use different cups.
At NewDays, we use environmentally friendly materials for all of our hot coffee menu materials.
The paper lid was reviewed in August 2024 and replaced with a lid that is easier to fit and use.
*Brand logo will change*
Along with the renewal, we have changed our logo to a coffee mill with an antique atmosphere that expresses our commitment to beans and roasting, and further evokes the deliciousness of coffee.
*Campaign information*
* Get a free counter coffee receipt coupon when you purchase “Panest” * EKI na on the receipt of purchase of NewDays’ original brand bread “Panest” A coupon for one free regular size cup of CAFE hot coffee will be printed. Coupon printing period:
September 24th (Tuesday) – September 30th (Monday), 2024
Coupon usage period:
October 1st (Tuesday) to October 7th (Monday), 2024
* 50 yen discount campaign when you purchase “Panest” and counter coffee together *
NewDays’ original brand bread “Panest” and counter coffee
If you buy them together, you will get a 50 yen discount.
Implementation period:
October 1st (Tuesday) to October 7th (Monday), 2024
* 10 people in 5 groups will be invited to a special coffee school by Tully’s Coffee Master! *
EKIna with Suica/PASMO registered in NewDays app
When you purchase CAFE counter coffee, you will earn one stamp in the app for each cup. Once you have collected 5 stamps, you can apply for the “Special Coffee School Invitation by Tully’s Coffee Master”. Please check the NewDays app for more details.
Stamping period:
October 1st (Tuesday) – October 14th (Monday), 2024
Application period:
October 1st (Tuesday) – October 15th (Tuesday), 2024
*You must register as a member of the NewDays app and register your Suica/PASMO ID number in the app in advance.
* Get counter coffee at a discount with JRE POINT exchange coupons! * Using JRE POINT linked with the NewDays app, EKI na
CAFE hot coffee regular size can be exchanged for coupons at points that are cheaper than the product price.
Implementation period:
October 1st (Tuesday) – October 7th (Monday), 2024
*You must register as a member of the NewDays app and register your Suica/PASMO ID number in the app in advance.
*Points will be consumed when exchanging coupons.
*Purchase 1 cup of regular size hot coffee*
* Receive a free coupon for 1 bottle of “Tully’s Barista’s Black”! * EKI na CAFE with Suica/PASMO registered in the NewDays app
When you purchase one cup of regular hot coffee, you will earn one stamp in the app, which can be exchanged for a free coupon for one bottle of Tully’s Barista’s Black 390ml.
Stamping period:
October 8th (Tuesday) – October 14th (Monday), 2024
Redemption period:
October 8th (Tuesday) – October 21st (Monday), 2024
*You must register as a member of the NewDays app and register your Suica/PASMO ID number in the app in advance.
* Off-peak commuter pass purchaser benefits *
On the NewDays app, 5,000 customers who meet the following conditions during the target period will be randomly selected to receive a 120 yen discount coupon for counter coffee.
・Enter the Suica ID number of the “off-peak commuter pass” in the NewDays app ・Apply for the campaign from the NewDays app during the target period Period: October 1st (Tuesday) to October 31st (Thursday), 2024 *Winner notification will be returned with the delivery of the coupon. *To apply, you need to register as a member of the NewDays app. *”Suica” is a registered trademark of East Japan Railway Company. * “PASMO” is a registered trademark of PASMO Co., Ltd.
* NewDays “Coffee Subscription Service” *
NewDays is implementing a “coffee subscription service” at some stores. EKI na We would like to make CAFE Counter Coffee more casual and a place where NewDays can be more closely connected to your daily life.
Stores eligible for subscription service
NewDays Shinagawa Chuo, Atre Takeshiba, Ikebukuro, Ikebukuro North Exit, Ikebukuro West Exit, Harajuku, JR Meguro MARC Building, Chigasaki, Tachikawa, Urawa West Exit (*Atre Takeshiba is scheduled to start on October 1st)
Counter coffee 20 times a month plan where you can drink up to 20 cups of coffee per month 1,480 yen/month (tax included)
Counter Coffee 2 cups a day plan where you can drink coffee up to twice a day 1,980 yen/month (tax included)
*Prices are from October 1st (Tuesday).
Please check here for details https://jre.favy.jp/brands/newdays *This service is a service of JR East’s subscription service “JRE Passport”. Available to customers with Suica.
* EKI na CAFE Counter Coffee is wrapping NewDays Shinjuku South Exit Central Store! *
To commemorate the release, NewDays Shinjuku South Exit Central Store will be open from October 1st (Tuesday) to October 13th (Sunday). We will wrap your order at CAFE Counter Coffee. This is our first attempt at in-store wrapping for NewDays original products. Also, NewDays
VISION will air a commercial video.
*About NewDays*
〇 What is NewDays?
JR East Japan Cross Station Co., Ltd.
A convenience store operated by a retail company, we offer attractive products and services that are close to your daily life (morning, noon, and night) under the theme of “always close by, whether you’re on your way there or when you’re on your way home.” “Sugo Oni”, “Panest”, “Iroro Deli”, etc.
We will support our customers’ daily lives with our unique product lineup that only NewDays can offer.
NewDays average daily sales: 712,000 yen
*As of the end of March 2024, does not include NewDays Mini or NewDays KIOSK-sized small stores.
〇 Exoto store openings one after another!
NewDays, synonymous with Ekinaka convenience stores, is expanding to Exoto! *All images are for illustrative purposes only. *All prices include tax.