[Delicious and healthy]
Four companies, Hankyu Hanshin Holdings, Wellbeing Hankyu Hanshin, Hitachi, and Oishii Kenko, will demonstrate a digital and real diet and exercise support service for seniors.
*Delicious Health*
Press release: September 12, 2024
**
Four companies, Hankyu Hanshin Holdings, Wellbeing Hankyu Hanshin, Hitachi, and Oishii Kenko, will demonstrate a digital and real diet and exercise support service for seniors.
*Selected for the Ministry of Economy, Trade and Industry’s “Empirical research project for creating use cases using PHR in daily life”*
Oishii Kenkou Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and CEO: Tetsuya Nojiri, hereinafter referred to as “Oishii Kenkou”), which provides AI menu and nutrition management apps, is jointly owned by Hankyu Hanshin Holdings Co., Ltd. (hereinafter referred to as Hankyu Hanshin HD). Company Wellbeing Hankyu Hanshin (hereinafter referred to as WB Hankyu Hanshin), Hitachi, Ltd. (hereinafter referred to as Hitachi)
We would like to inform you that we have been selected, together with three other companies, as a demonstration operator for the “2026 Demonstration Research Project for Creating Use Cases Utilizing PHR in Daily Life”*1 promoted by the Ministry of Economy, Trade and Industry.
This demonstration will target seniors aged 60 and over between October and December 2024, and will collect daily health data and PHR (patient information related to health, medical care, and nursing care), such as information sharing between persons in charge at nursing care sites. Information) Data is collected through various apps*2. Based on the collected data, we will also provide real services such as cooking recipe suggestions according to health conditions, health events, day services, food delivery, exercise support services, etc., to promote continuation of healthy behavior and consumption among seniors. , we will verify and evaluate the ability of businesses to improve their services and create economic effects.
The background of this demonstration and the desired results are as follows. * ■About the background of the demonstration*
Japan’s medical and nursing care costs have continued to increase even after reaching approximately 50 trillion yen in fiscal 2018, and are expected to reach approximately 94 trillion yen in fiscal 2040*3. Balancing the enhancement of the social security system and the control of its costs has become a major social issue.
Especially among the senior population, many people have already developed a disease, which is one of the factors that increases the burden of medical expenses. In addition, QOL (Quality of Life) Serious diseases such as “circulatory diseases” such as heart failure and stroke that lead to a decline in the quality of life (life: quality of life) are not only affected by the patient, but also by stakeholders such as employers and doctors. It is expected that the utilization needs will emerge.
* ■Targeted results of demonstration*
The Hankyu Hanshin HD Group has been promoting various initiatives that contribute to extending the healthy life expectancy of residents living along the railway lines through collaboration among the public, private sector, and academia, with the aim of increasing the value of areas along the railway lines. Through this demonstration, we will support seniors in preventing diseases and preventing recurrence and aggravation.*
We aim to prevent supporters (family members, etc.) from leaving their jobs due to nursing care and secure a working-age population.* We also aim to revitalize the local economy by promoting consumption by energetic lineside residents.*
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In addition, after establishing a business model along the Hankyu and Hanshin lines, from 2025 onwards, we will expand apps and services and accumulate evidence of the health maintenance and improvement effects obtained through activities.*
We aim to widely deploy the model from Kansai to Kanto, and even throughout the country. *
* ■About the contents of the demonstration*
* 1. Download the app *
We ask seniors who are concerned about their health to download PHR apps such as “Ikiiki Ranshin”, “Oishii Kenko”, and “Heart Note” in real-life settings such as day care services, and provide support on how to use them.
* 2. Utilize PHR data to provide real services *
Utilizing PHR data collected through the app, we provide exercise and dietary support, such as personalized wellness programs and home delivery of food sets.
* 3. Providing health advice while checking PHR data *
At health events held in real life and online, you can receive health advice from experts such as registered dietitians and physical therapists. You can also see a doctor if necessary.
In this way, we are investigating whether continuing healthy behaviors such as exercise and eating while receiving digital and real services will lead to maintenance and improvement of QOL, and whether service providers are considering new services or We will verify whether it will lead to an increase in the number of users.
We will work to build a virtuous cycle model and ecosystem that will not only help change and maintain a healthy lifestyle and improve health literacy, but also generate economic benefits.
* ■About the verification target and approach method*
1. *Target User*
Among the “working seniors” and “frailty*4 prevention/nursing care prevention groups”, those who have the following issues.
(1) Working seniors (60 to 75 years old) – Want to continue working energetically for a while, both for their family and for their own retirement – Even if they feel the need to exercise and improve their diet, I don’t know what to do when there are
(2) Frailty prevention/nursing care prevention group (age 70 and older) – People who do not want to worsen their symptoms and require nursing care. I don’t want to bother my family. I don’t have the opportunity to exercise and I don’t know how to improve my diet. I’m worried about whether I can use smartphone apps properly, and it’s difficult to continue using them.
2. * Approach method * The following approaches will be used depending on the target group. (1) Working seniors
By using the PHR app “Ikiiki Ranshin” (provided by: Hankyu Hanshin HD) that records daily vitals and activity levels, and the app “Oishii Kenko” (provided by: Oishii Kenko) that searches for meal management and recipes, We support a lifestyle that takes proper exercise and diet into account. In addition, through online programs, we provide health knowledge, cooking classes, and wellness programs (programs that move your body such as gymnastics and yoga to improve your mental and physical health) tailored to your health condition and
preferences. We aim to continue living a healthy lifestyle.
(2) Frailty prevention/care prevention layer
In addition to “Ikiiki Compass” and “Delicious Health,” “Hankyu Hanshin Minatowa” is a service that shares daily life and nursing care information among related medical and nursing care providers (provided by: Hankyu Hanshin HD, WB Hankyu Hanshin, By using Hitachi Social Information Services (Hitachi Social Information Services), we will support you in becoming aware of and practicing appropriate exercise and eating habits while being supervised by medical and nursing care providers. In addition, we offer services such as “Hankyu Kitchen Ale” (provided by Hankyu Kitchen Ale Kansai), which delivers ingredient sets according to “delicious and healthy” cooking recipes, and facilities of “Hanshin Ikiiki Day Service” (operated by WB Hankyu Hanshin). ), we aim to maintain and improve motivation that will lead to continued use by providing support such as wellness programs and application introduction support.
* ■About the demonstration operators (4 companies)*
*1 Regarding public recruitment of demonstration operators related to the Ministry of Economy, Trade and Industry’s “FY2020 Demonstration Research Project for Creating Use Cases Utilizing PHR in Daily Life” https://www.meti.go.jp/information/publicoffer/kobo/2024/k240508001.html
Abbreviation for Record, which refers to an app that comprehensively collects and utilizes patient information related to health, medical care, and nursing care. Hankyu Hanshin HD operates the “Body Support App “Ikiiki Ranshin” as an app with these functions.
https://healthcare.hankyu-hanshin.co.jp/info/15159/
*3 From the Ministry of Health, Labor and Welfare’s “Future Outlook for Social Security Looking to 2040 (Material for Discussion)” *4 Frailty: An intermediate stage between a healthy state and a state requiring care.
* ■Oishii Health Co., Ltd. “So that everyone can eat delicious food forever” * Oishii Kenko Co., Ltd. is a data science-based nutritional therapy company. A healthcare startup that aims to “eliminate disease from the world” through nutrition (DBN).
By providing personalized menu suggestions and nutritional management app “Delicious Health”, we will contribute to achieving the health and well-being of 8 billion people around the world and solving social issues such as reducing medical costs.
Company name: Oishii Health Co., Ltd.
Representative Director and CEO: Tetsuya Nojiri
Established: July 2016
Location: 3rd floor, Libra Building, 3-2 Kobunecho, Nihonbashi, Chuo-ku, Tokyo Number of employees: 40 people
Shareholders: Dai-ichi Life Holdings Co., Ltd., Aflac Ventures LLC, Toyo Seikan Group Holdings Co., Ltd.
, Ajinomoto Co., Ltd., Suzuken Co., Ltd., etc.
Business details: Providing healthcare services to consumers and medical institutions, and marketing solutions to the pharmaceutical, food, and life insurance industries.
Corporate site: https://corp.oishi-kenko.com/
* ■Overview of AI menu/nutrition management app “Oishii Kenko”*
The AI menu/nutrition management app “Delicious Health” is a personalized meal management service that uses AI to suggest the optimal menu/recipe according to the user’s health condition, disease, food preferences, etc.
Easily manage prevention, diet, and disease-specific diets at home based on meals that comply with the Ministry of Health, Labor and Welfare’s “Japanese Dietary Intake Standards” and medical treatment guidelines for each disease, or dietary therapy instructed by medical institutions. We will support you to put it into practice.
App introduction page:
https://oishi-kenko.com/service_description
App Store:
https://oishi-kenko.com/katgut/ios_app_store
Google Play Store:
https://oishi-kenko.com/katgut/android-kenko_google-play
WEB：
https://oishi-kenko.com/
* ■Inquiries regarding this release*
Oishii Health Co., Ltd. Public Relations Officer
E-mail: press@oishi-kenko.com