[Fadds Co., Ltd.] [First landing in Kagoshima] Opening stores all over the country! The ever-popular izakaya “Shinjidai” opens on Wednesday, September 25, 2024 “Shinjidai”
Kagoshima Chuo Station East Exit Store”
*Fadds Co., Ltd.*
Press release: September 12, 2024
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[First landing in Kagoshima] Opening stores all over the country! The ever-popular izakaya “Shingei” opens on Wednesday, September 25, 2024 “Shingei Kagoshima Chuo Station East Exit Branch”
*A new era of extremely popular izakaya with long lines has arrived in Kagoshima for the first time! We will be open daily from 5pm to 1am. We will be holding an event for only 4 days from September 25th (Wednesday) to September 28th (Saturday) with all drinks priced at 94 yen (103 yen including tax)! *
FAD’S Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Naofumi Sano), which operates 200 stores nationwide such as the flagship brand “Shingei”, will open “Shingei” on Wednesday, September 25, 2024.
We will open the Kagoshima Chuo Station East Exit Store. We aim to open 1,000 stores nationwide with the goal of providing delicious, authentic ingredients at living prices. Please support President Naofumi Sano, who is striving to stop food price increases, by following him on Instagram!
* Opening commemorative campaign held! *
* From September 25th (Wednesday) to September 28th (Saturday), all drinks are available for 94 yen (103 yen including tax), no matter how many you drink! *
To commemorate the opening of “New Era Kagoshima Chuo Station East Exit Store”, we will be holding a campaign where all drinks are 94 yen (103 yen including tax).
The only condition for participation is to follow founder Naofumi Sano on Instagram. Please come and visit us.
*Click here for details.
[Now accepting advance reservations]
◆Store overview
Store name: “New Era Kagoshima Chuo Station East Exit Store” Address: 890-0053
JJ Building 2F, 2-5 Chuocho, Kagoshima City, Kagoshima Prefecture TEL: 099-800-9378
Business hours: 17:00-1:00 the next day
Closed: None
Opening date: Tuesday, September 17, 2024
Store page
Three characteristics of the “new era”
* 1) “Denkushi” is a famous product with cumulative sales of over 240 million units and an order rate of 500%*
“Denkushi” is the dish that almost every person who visits “Shingei” orders. Denkushi is a fried chicken skin skewer that costs 50 yen each. Once you try it, you’ll be addicted to it. It’s a famous product in both name and reality, and you’ll want to eat as many as you want, and on average each person orders more than 5 bottles. ■There are three secrets to the deliciousness of Denkushi:
1. [Chicken skin] Remove excess fat and leave only collagen to create a delicious crispy texture.
2. [Sauce] We add a generous amount of Korean ginseng, which is said to be effective against all kinds of illnesses, to eliminate the unique smell of Korean ginseng and create a delicious sweet and spicy sauce.
3. [Spice] The main ingredient is soybeans, and the spice has zero salt, making it more addictive.
Furthermore, the “Denkushi Pyramid,” which is fun to look at and delicious to eat, is also very popular. When you order 10 skewers (4 tiers), 21 skewers (6 tiers), or 36 skewers (8 tiers), they are served in a beautiful pyramid shape, and the “Denkushi Pyramid” has become a feature of the new era. I did. This product is so popular that people post about it every day on social media.
“Denkushi” is a registered trademark of the Japan Patent Office and is owned by FAD’S Co., Ltd.
The current cumulative sales number of Denkushi is “246,741,107 pieces”! This number shows that Denkushi is loved by many people.
* 2) Unique story of the company being founded by a former Brazilian professional soccer player in his second career *
The founder of the new era has a unique background as a former professional soccer player in Brazil. About 30 years ago, right after graduating from high school, I went to Brazil to study alone to become a professional soccer player. At the time, Japan was the world’s second-largest economic power and was at its peak, with talk of starting the J.League. The hospitality he received from his teammate’s family awakened his spirit, and from there he went on to win a professional contract. After a brilliant career as a professional soccer player, he retired at the young age of 25 due to injury. I chose the restaurant industry as my second career out of gratitude for the hospitality I received from my teammates’ families in Brazil. *Please watch this video for detailed birth secrets.
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*Introducing the founders of the new era*
“Naoshi Sano”
Born in Kakamigahara City, Gifu Prefecture in 1975. He started playing soccer in elementary school and was active as a captain and
prefectural selection player in each age group. During high school, he participated in the Inter-High School and National High School Soccer Championships, and after graduating, he moved to Brazil, the world’s number one soccer powerhouse. He played as a professional soccer player in Brazil for five years and retired due to injury at the age of 25.
After returning to Japan in 2006, he established FAD’S Co., Ltd. as a second career, and in 2010 he founded the main brand izakaya “Shingei” and quickly opened 100 stores.
Even now that we have 100 stores, we have continued to increase sales and profits since our founding by being familiar with PL and developing management strategies, such as checking the performance of all stores every morning. We also have excellent business format development capabilities, and handle everything from concept design, location selection, property acquisition, store design, product development, recipe management, menu creation, and training programs. To date, not a single store has closed due to poor business
performance. Since September 4th is also his birthday, he has designated September 4th as Kushi Day, and has held a campaign every year since its founding in 2006.
During the coronavirus pandemic, the company’s president continued to operate as normal without ever having to cut back on business hours or take a leave. Despite being ordered to shorten business hours for the first time in Japan, the company’s president remained open and paid Japan’s first corona penalty. He is a manager who follows his own path.
Phads representative introduction https://www.phads.jp/message.html
3)* The third edition of Torizo stamps is now on sale! ! * The new era’s official character “Torizou” is now available as a cute LINE stamp!
The third edition has a unique design with an autumn theme, including an elephant dressed as a Halloween ghost.
↓↓ Click here to purchase LINE stamps ↓↓
The first Torizo stamp Second edition Torizo stamp
Third edition Tori Elephant stamp
3) About FADZ Co., Ltd.
Established in 2006, our corporate culture is “People gather in fun places.” “New Era”, “New Era 44”, “Duck and Pork Tonperaya”, “Raw Skewered Salt Yakitori Sakaba Brazil”, “Restaurant Certified by the Royal Thai Government”
We operate 200 restaurants under 5 brands under “Sconter”
nationwide, mainly in the Tokyo metropolitan area.
The company name PHAD’S stands for Partner, Heart, and Agora. The name comes from the five initials: [Portuguese]), Dream (dream), and Sanoism (professionalism).
■Company overview
Company name: FADZ Co., Ltd.
Date of establishment: May 2, 2006
Capital: 84,930,000 yen
Shareholder composition: Naofumi Sano 100%
Annual sales: 20 billion yen
Number of employees: 6,000 (including PA)
Office location: – Tokyo Office – 521 New Shinbashi Building, 2-16-1 Shinbashi, Minato-ku, Tokyo 105-0004
-Nagoya Head Office-3-27-18 Tsutsui, Higashi-ku, Nagoya 461-0003 -Meieki Office- 2F, 4-3-14 Meieki, Nakamura-ku, Nagoya 450-0002 U R L: https://www.phads.jp