Gifty Co., Ltd.
Launched “giftee Benefit,” a new point program platform for welfare benefits that provides an all-in-one service from point granting and management to exchange for digital gifts.
~With a point program platform that does not require development, approximately 170 brands, and over 1,000 types of gift content, it is now possible to provide an original welfare system with high employee satisfaction~
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Gifty Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo/Representative Directors: Mutsumi Ota, Tatsuya Suzuki/hereinafter referred to as Gifty) operates an e-gift platform business (*1). As a new solution for the Corporate Gift service, which is a gift given to express gratitude for the purpose of building relationships and strengthening relationships, we provide an all-in-one service from point allocation and management to exchange with digital gifts. We will start providing “giftee Benefit”, a point program platform specializing in welfare benefits, from Thursday, September 12, 2024.
Gifty has been providing services specializing in Corporate Gifts since October 2022. Recently, against the backdrop of the new coronavirus pandemic, the corporate gift market has been experiencing rapid growth, and in the United States, where the market is expanding ahead of other digital gifts, it is expected to grow at a CAGR of 6.5% from 2022 to 2025. It is expected to grow and is expected to reach USD 312 billion by 2025. (※2)
Corporate Gift is being used for various purposes in the areas of BtoB, which targets business partners and customers, and BtoE, which targets employees. In BtoB, it is often used for marketing purposes such as mid-year gifts, year-end gifts, and to improve engagement with services.In BtoE, it is often used for purposes such as welcome gifts for new employees, birthday gifts, anniversaries, sales incentives, health management measures, etc. It is used for purposes. In the United States and other countries, many companies are already using corporate gifts to build relationships with customers and employees, and it has become a new trend as an essential management measure. In the gift field as well, the need for corporate gifts has become apparent since 2020 against the backdrop of the coronavirus pandemic, and in order to meet customer needs, we have launched a service specializing in corporate gifts as a new focus area, and are expanding the various uses of corporate gifts. In line with this, we are expanding the gift content we can provide, including not only digital gifts but also physical gifts such as high-quality goods and Swag (R) (*3). Since the launch of the Corporate Gift service, it has been adopted in a wide variety of industries and applications, and has been introduced in more than 3,500 projects as of the end of August 2024. Currently, measures related to employee engagement are attracting attention due to the shortage of human resources and human capital management in the domestic market, and an increasing number of companies are considering enhancing their welfare systems.
Additionally, there is a tendency for new employees to place greater emphasis on employee benefits, with enhanced employee benefits being ranked as the top requirement for companies to work for them. (*4) On the other hand, companies are required to design unique systems that differentiate them from other companies, systems that respond to the diverse needs of employees, and welfare systems that provide high levels of employee satisfaction. However, the cost of system development and the time and effort required to develop incentives are hurdles in introducing welfare systems. Therefore, in order to reduce development and implementation costs and start an attractive welfare point program in a short period of time, Gifty has added to the approximately 170 brands and approximately 1,000 types of gift content that were previously provided as welfare incentives. We have decided to newly develop “giftee Benefit” as a point program platform specializing in benefits that can be introduced in a short period of time without any development required, and will start offering it from September 12th (Thursday).
By introducing “giftee Benefit”, you can start a point program specialized for your company’s welfare in a short period of time without the need for system development, and you can do everything from awarding and managing points to exchanging accumulated points for digital gifts all at once. It will be possible to provide it through. As an incentive for point exchange, gift content is also packaged, allowing customers to customize and set up their own concepts from over 1,000 types of digital gifts from approximately 170 brands. In addition, in the future, “giftee benefit” will expand the incentives eligible for point exchange, add discount purchasing functions and coupon issuing functions in addition to the point program functions, and functions that contribute to enriching welfare benefits and revitalizing internal communication. We are considering adding the following.
Gifty is a means for companies to show their gratitude to business partners, customers, and employees and build good relationships.We are working to spread the concept of Corporate Gift and foster a new culture. We will work to develop the corporate gift market.
(*1) The e-gift platform business is a business that provides an integrated service from the generation to distribution of e-gifts that Gifty is working on.
(*2) Coresight Research “Deep Dive Unboxed: The $258 Billion US Corporate Gifting Opportunity” 2022.6.9
https://coresight.com/research/unboxed-the-258-billion-us-corporate-gifting-opportunity/ (*3) “Gifts” refer to physical gifts made from selected high-quality products and boxes containing them. “Swag(R)” refers to original goods of companies and organizations that have logos, company names, etc. printed on them.
(*4) School Corporation Sangyo University Research Institute “FY2024 (35th) New Employees’ Company Life Survey” “FY2022 (33rd) New Employees’ Company Life Survey”
■ Overview of “giftee Benefit”
It is the foundation of Corporate Gift Service’s welfare point program specializing in welfare benefits in the BtoE area, and is a new solution for Corporate Gift Service. By introducing “giftee benefit,” companies can start their own benefit program in a short period of time without having to develop a point program specializing in benefits. We can seamlessly provide everything from awarding and managing points to exchanging them for digital gifts. Additionally, as Gifty provides packages of over 1,000 types of digital gifts as incentives that can be exchanged for points, there is no need for companies to develop incentives. “giftee benefit” makes it possible to offer point programs that specialize in attractive benefits that meet the diverse needs of employees.
URL: https://is.gd/pqS03Y
Inquiry: https://is.gd/ZSjU0P
■ What you can do with “giftee Benefit”
1. We offer a wide range of gift content from over 170 brands and over 1,000 types ranging from low to high prices.
We offer a wide variety of digital gift tickets from over 170 brands and over 1,000 types, which can be exchanged for a wide range of gifts, from low-priced gifts such as coffee and other drink tickets to high-priced gifts such as experiences and lodging. This makes it possible to provide incentives with a high level of employee satisfaction. Employees can use it whenever they want, such as during commuting, during breaks, or for personal and family hobbies or travel. Furthermore, digital gifts can be customized according to each company’s welfare concept.
2. Can be used in units of 1 point and can be instantly exchanged for digital gifts starting from a small amount, meeting a variety of needs Points can be used in units of 1 point, so there is no waste, and you can immediately exchange them for small digital gifts. In addition, points can be carried over, so the more points you accumulate, the more gifts you can redeem. By providing incentives that meet the diverse needs of employees, you can create a welfare system that is easy for employees to use.
3. You can introduce your own unique welfare services that can differentiate you from other companies.
You can customize everything from the timing and trigger events for when the company gives points to employees, the number of points to be given, and even the lineup of digital gifts that can be exchanged, making it possible to create a company-specific welfare system. In addition to awarding a fixed number of points each month, you can also award points at unique timings such as sales incentives, birthday celebrations, and service anniversaries, allowing companies to freely design their own plans.
■About Corporate Gift
Press release: https://giftee.co.jp/pressrelease20221026/
Service page: https://is.gd/pHHAE4
inquiry:
1. Companies giving Corporate Gifts: https://is.gd/KhWAJe
2. Brands offering Corporate Gifts: https://is.gd/e2MBAK
Email address: corporate_gift@giftee.co
■Overview of “giftee for Business”
Since the service was launched in 2016, “giftee for Business” has been responding to the needs of various corporate campaigns and promotions and marketing measures regardless of industry, such as survey rewards, store visit promotion, and campaigns using SNS. The total number of implementation cases has exceeded 44,000. (*5) In particular, our main products, the digital gift “giftee Box(R)” and “Erabel Pay(R),” are designed to provide convenience for recipients to select the gift they wish to receive. It is widely used as an incentive for nationwide campaigns and campaigns with diverse participant demographics, as it is a gift that is highly satisfying regardless of the person. Additionally, in October 2022, we will launch a service specializing in Corporate Gifts, which are gifts that companies give to business partners, customers, and employees to show their gratitude for the purpose of building and strengthening relationships. From December 2022, we are expanding the range of services we provide, including to whom gifts can be given and what they are used for, such as starting to provide services specialized in citizen measures implemented by local governments. Digital gifts are highly versatile, such as those that can be used at national chain stores and EC, and gift lineups can be set based on a certain theme. It is ideal for incentivizing specific measures with narrowed implementation objectives, and is easy to implement, allowing for smooth operation of measures.
(*5) As of the first quarter financial results for the fiscal year ending December 2024 (disclosed on Tuesday, May 14, 2024)
Target of provision: Corporations (BtoC, BtoE, BtoB) and local governments Provision method: Unique URL (CSV file) delivery, real-time issuance using gift issuing API (giftee API), card format, guidance document format, tablet format, etc.
Services provided: “giftee Box(R)”, “Erabel Pay(R)”, etc.
Implementation schedule: From 1 business day at the earliest *Please contact us for details
Fee structure:
Digital gift issuance: product price issuance fee *Gift distribution system is optional
Delivery gift function: Stocking cost (initial) storage cost shipping cost *If product arrangement is included, the product price will be added, original packaging/combined shipping is an option.
*Please contact us for details.
URL: https://is.gd/hGIJcS
■ About Gifty Co., Ltd.
Based on the corporate vision of “providing services that foster various relationships between people, companies, and communities, centered on e-gifts,” Gifty provides an all-in-one service from e-gift issuance to distribution. We are developing our e-gift platform business domestically and internationally. Our main services are the casual gift service “giftee(R)”, the “eGift System” that issues and sells e-gifts and tickets, and the “giftee for Business” service for corporations that utilizes e-gifts to solve municipal and regional issues. There are four services, the digital platform service “e-Machi Platform (R)”, which provides a wide range of e-gift services to individuals, corporations, and local governments.
Company name: Gifty Co., Ltd.
Address: 12th floor, Higashigotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo 141-0022
Established: August 10, 2010 (Service started: March 2011)
Capital: 3,230 million yen (as of the end of June 2024)
Representative: Representative Director Mutsumi Ota, Tatsuya Suzuki Business content: Development of e-gift platform business (four services below) 1. Operation of casual gift service “giftee(R)”
2. Development of “eGift System” service, a gift sales system for corporations 3. Development of “giftee for Business” service, a corporate solution using e-gifts
4. Development of “e-Machi Platform(R)” service, a digital platform that solves local government and regional issues
URL:
Giftee Co., Ltd. https://giftee.co.jp
giftee(R) https://giftee.com
giftee for Business https://giftee.biz/
eMachi Platform(R) https://giftee.co.jp/service/emachi-platform