An average of 40,000 yen per year! Oshicoco Co., Ltd. announces “Latest survey on consumption behavior of recommended goods” *Oshicoco Co., Ltd.*
Press release: September 12, 2024
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An average of 40,000 yen per year! Oshicoco Co., Ltd. announces “Latest survey on consumption behavior of recommended goods” Oshicoco Co., Ltd., which operates “Oshikatsu Support Media” and an online store specializing in Oshikatsu with a total of 100,000 SNS followers, conducted a survey regarding the consumption behavior of Oshikatsu goods.
We will present the results of the survey, including the average amount spent on favorite goods in a year and the most important points when purchasing favorite goods.
[Survey overview]
Survey period: September 5th to September 9th, 2024
Survey method: Internet survey
Survey target: 210 people who follow Instagram “Oshicoco account”
* ■The average amount spent on recommended goods in one year is 30,000 to 50,000 yen*
This time, we would like to thank Oshicoco’s SNS followers, who are always enthusiastically promoting them.
When we investigated the average amount of money spent on favorite goods in a year, the most common group was “0 to 30,000 yen”, accounting for 26.5%.
The next most common option was “30,000 to 50,000 yen” at 22.3%, followed by “80,000 to 100,000 yen” at 16.6%.
Overall, it can be seen that many people spend up to 50,000 yen on goods, but there are also a certain number of high-priced consumers who spend more than 200,000 yen.
Furthermore, from the above results, if we divide the genre of favorites into 2D favorites (anime/characters) and 3D favorites (idol), in 3D favorites (idol), the “0 to 30,000 yen” group has the highest percentage at 33%. Mostly, spending on merchandise is modest.
On the other hand, 22.2% of people who prefer 2D (anime/characters) spend 300,000 yen or more, which means they tend to spend a lot of money.
It has become clear that 3D Oshis spend relatively little money on goods because concerts and events are the main focus of their activities, whereas 2D Oshis use goods as the mainstay of their Oshi activities.
* ■When purchasing Oshi goods, the most important thing to consider is the “Oshi visual”! *
When we surveyed the most important points when purchasing Oshi goods, it was revealed that more than half of the respondents placed the most importance on the “Oshi visual”.
“Oshi’s visual” refers to the external attractiveness and appearance of the Oshi (the idol or character being endorsed).
The meanings of 3D idols and 2D characters are slightly different. In the case of 3D, facial expressions, gestures, hairstyles, costume concepts, etc.
If you are a 2D fan, in addition to the above, “drawing” is also included as a visual element.
When purchasing goods, the second most important points are price and design. On the other hand, when asked about their reasons for not purchasing recommended goods,
Here too, the most common reason was “the visuals of my favorites are not good enough”.
These results show that fans’ favorite visuals are the deciding factor in purchasing goods.
It has been shown that the quality of visuals is directly linked to both the motivation for purchasing and the reasons for not purchasing, and that there is a strong tendency for it to be prioritized over price and design.
* ■It is normal to purchase two or more random goods at one time! ? * In a survey that asked, “How many random goods do you buy at a time without knowing the design inside?”, the highest proportion (40%) said they would buy 2 to 5 items, and the lowest (11%) said they would buy only 1 item. It became.
Additionally, 16% of consumers purchased 20 or more items at once. Random goods are goods that are sold in such a way that the contents are not known at the time of purchase, and the system is such that you can get one randomly from among multiple designs and types.
Oshii goods include tin badges, trading cards, clear files, and other random goods.
This result shows that fans tend to purchase multiple items at once in order to get the recommended design they are aiming for, and especially passionate fans purchase in large quantities.
* ■The average maximum amount of goods purchased at one time is 40,000 yen! * When we investigated the highest amount of goods that people have ever purchased at one time, we found that the average amount was 44,000 yen.
The following three answers were particularly popular regarding the contents of the goods purchased.
・Apparel products with high price tags and collaborations
・Bulk purchase of commemorative goods for events such as concerts ・Buy of can badges in bulk
*The highest amount in our survey was 600,000 yen for purchasing 1,200 can badges! !
One of the reasons why tin badges are purchased in large quantities is the popularity of “Ita Bags.”
“Ita Bag” is a fan item that is decorated with a large amount of tin badges, acrylic stands, etc. of the fan, and is supported by many fans as a product that can show off the fan to the fullest.
In order to visually express their support for their favorites, fans purchase dozens of badges with the same design to complete their Ita Bags.
* ■Learn about the release information of recommended goods on X (formerly Twitter)! *
When we researched the media for getting information on recommended goods, we found that the most used media was X (formerly Twitter). X’s official account information and fan reactions are updated instantly, and the feature is that you can catch up on the release information of your favorite goods as soon as possible.
In addition, an active community has been formed in X where fans can share information and exchange goods, and sharing information and interacting in real time is a big attraction for fans.
* ■[Oshikatsu Genre] Detailed data will be provided at Oshikatsu Goods EXPO*
Our company has a total of 100,000 social media followers and has the best recommendation data in Japan.
For companies who would like to know more about the results of this survey, We will be showing you our products at our booth at the Lifestyle Week “Oshikatsu EXPO” Kansai Exhibition.
Furthermore, we will also introduce popular items that will become popular trends in the future, along with a wide range of exhibits. * “Oshikatsu Goods EXPO Kansai Exhibition” *
-Event Overview-
・Date: September 25, 2024 (Wednesday) to September 27, 2024 (Friday) 10:00 to 17:00
・Meeting place: INTEX Osaka Building 3
・Booth number: L7-18
・Exhibition contents: Display of trending Oshikatsu goods, display of research data from our company, which boasts the best Oshikatsu database in Japan
* [Oshikatsu Goods EXPO official website] *
https://www.lifestyle-expo.jp/kansai/ja-jp/lp/visit/fave.html
* ▼Click here to reserve your visit*
https://x.gd/sc633
In addition, our representative, Kaho Tada, will be holding a seminar titled “Understand the reality of the Oshikatsu market!”
We would like to invite everyone to come and see us.
* ▼Seminar information*
Theme: Learn from pushing! What is the future expansion of the Oshi market and “Oshi consumption”?
Date and time: September 27th (Friday) 10:30-11:15
Speaker: Our representative Kaho Tada
Seminar application URL: https://biz.q-pass.jp/f/9595/gifk/seminar_register *This is a very popular seminar that fills up every time, so please apply early!
| About Oshicoco Co., Ltd. | (Location: Shibuya-ku, Tokyo
Representative name: Kaho Tada)
Our company operates an online store and media in the field of otaku, targeting “active” girls. In addition, by utilizing Japan’s No. 1 “Oshikatsu” database, we provide a consistent service from planning to marketing*
We are doing “Oshikatsu Comprehensive Producing”*.
Company website: https://corp.oshicoco.co.jp/
Instagram: https://www.instagram.com/oshikatsu_media/
Online store: https://oshicoco.co.jp/
* ・I want information about the Oshikatsu market…*
* ・I feel that there is a lack of human resources and resources in content production and planning…*
* ・We want to gain more recognition and fans…*
*・Marketing data is insufficient…*
Please feel free to contact us if you have any questions or requests regarding the Oshikatsu area!
▼Our inquiry form
https://oshicoco.co.jp/pages/contact