[Sales Hack Co., Ltd.]
Why doesn’t that email resonate with job seekers? We shared tips on how to use scout emails [9/12 (Thursday) 12:00 ~ Free online seminar report]
*Sales Hack Co., Ltd.*
Press release: September 13, 2024
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Why doesn’t that email resonate with job seekers? We shared tips on how to use scout emails [9/12 (Thursday) 12:00 ~ Free online seminar report]
*We have explained some of the scout email operation failures that waste your hard work! *
*Event details*
An important initiative for companies to attract top talent is the use and operation of scout emails.
On the other hand, when it comes to actually sending scouting emails, even if you have a template prepared, it takes time to select job applicants, and it takes effort to complete the task.
Furthermore, even if you try hard and send dozens or even hundreds of messages, there are many cases where you don’t get the response you expected.
Then, if you feel like you need to work harder, you might decide to spend the day scouting, buying tools and options, and sending them out in bulk*.
However, *it is dangerous* to think that increasing the amount will solve the problem because there is no response*.
First, we need to improve the response rate.
・Since there is a limit to creating sentences for each case, send a large amount of templates.
・There is a limit to manual methods, so we use a tool to send them all at once. ・Due to limited time and man-hours, it is not possible to secure a parameter in the end.
The key to solving these problems is
* “Improving timing” and “establishing PDCA flow” *
Recruiting is similar to sales, which is the idea of sales hacks. Is this idea correct again?
We have invited R&n, which has supported recruitment agencies with its scout email automation system, to think about ways to more effectively attract top talent.
Event overview
Date and time: September 12, 2024 (Thursday) 12:00-12:50
Participation fee: Free
Venue: Online
Situation of the day: Simple webinar minutes
The advantage of scout email automation is that you don’t have to spend time on simple tasks.
By being able to shift resources to things like talking with people, you can focus on tasks that should only be done by people.
On the other hand, there are three common points of view when it comes to points that tend to fail.
1.Amount
What is important is whether or not the quantity can be secured in the first stage. The more times you step up to bat, the more times you will be successful. If we don’t increase the amount, even if we succeed, we won’t be able to verify whether it’s just a coincidence or whether it’s reproducible.
It goes without saying that it is important to achieve a certain level of results, but when you think about it from the perspective of “collecting data,” quantity becomes necessary. Having data makes it possible to reduce wasteful actions, leading to more results.
The measure of whether or not you are able to secure the amount of scout mail is whether you have sent the maximum amount of the medium. Although it is difficult that the upper limit increases as the number of media increases, it is also a point that must be overcome. That’s why automation can be considered an effective measure.
Points to consider as evaluation points and areas for improvement when sending quantities. From the perspective of open rate, one measure is to change the subject line little by little and check the difference in open rate.
2. Content
There are two points regarding the content.
-Choose a subject that will get people to open it
・Make your message so that it can be taken as personal (so that people think it is a message aimed at you)
It is especially important to customize the content, such as saying that you are from XX university. If you send them all at once, the open rate will drop significantly as soon as the recipient notices. If you can touch on the person’s background or customize the content even a little, your scouting email will be more likely to be read.
If you feel that it is not cost-effective to customize everything even though you are sending thousands of items, the basic idea is to consider the quantity as a base and then customize the content as much as possible. When you come across someone you want to approach in a pinpoint way, it’s a good idea to switch to focusing on the content.
You can use templates even when creating individual scout emails. Even just changing some parts of the basic text can be effective. In order to create a good template, it is important not to give the impression of “mass sending”. To achieve this, it is necessary to brush up on your skills every day.
Use data when brushing up. It is easier to find a winning pattern by creating and verifying multiple patterns of “sending period, content, and subject.” Even if things don’t go well, it is important to narrow down the points and change them instead of changing everything all at once in order to identify the cause.
3. Timing
・Sending time zone
・Period such as month or week
It is important to consider these two points. One of the rules is to “send within one hour of the job seeker logging into the medium.” Automation tools can handle this standard policy.
It is also effective to send it outside of business hours, such as before going to work, after leaving work, or during your lunch break. It is a good idea to create multiple patterns and verify this as well, just like the content. Find the most effective timing by narrowing down and changing things like time of day and day of the week. Another trick is to send it a little before you leave work so that when you open the email, it will appear at the top of the list, making it easier for people to open it.
Just because you increase the amount doesn’t mean it will work. What we should focus on is “increasing the amount of verification” and “creating winning patterns.”
From the perspective of not missing the timing, automated tools are better than human labor. Automated tools are also useful from the perspective of flexibility in time, such as when you want someone to work on weekends or when you want them to be sent before work or after work. Tools don’t just do the sending for you; they also make it easier to collect data and run the PDCA cycle.
You don’t have to start all three at the same time, so improving one thing at a time will lead to better recruitment activities.
*Introduction of speakers*
R&n Co., Ltd. Senior Managing Executive Officer
Yusuke Tsukioka (Yusuke Tsukioka)
A new graduate joins a major manufacturer. Responsible for sales at a home electronics retail store and won the division MVP award in his first year with the company. After working in banking and non-life insurance, she worked as an executive secretary, numerical analysis and strategic planning in the business strategy department. When he was worried about the enormous amount of work required to create documents, he was introduced to the company’s representative by a friend of his, who solved the problem by automating the process, which led him to join the company. As an automation engineer, he develops systems and supports clients by automating all routine PC tasks such as data aggregation, file creation, and web page updates.
Sales Hack Co., Ltd. Representative Director and President
Hiroshi Sasada
Started his sales career at the age of 20. Joined a major human resources company as a new graduate and became the top sales performer within six months of joining the company. After changing jobs to a mega venture, he became independent as a sales freelancer. After becoming independent, he provided sales support to over 100 companies through sales agency and consulting businesses. In April 2018, he founded Sales Hack Co., Ltd. with the mission of “reducing sales problems to zero.” He also operates a sales community and has supported over 200 salespeople to date. In 2022, he will be the winner of the 6th S1 Grand Prix, one of Japan’s largest sales competitions, receiving a unanimous vote in the final round.
*About Sales Hack Co., Ltd.*
Sales Hack Co., Ltd. is a company that “helps you double your sales” and “reduces your sales worries to zero.” Based on Mr. Sasada’s experience and experience, we believe that by solving the lack of sales force we can create a successful organization, and we are developing a sales agency business that includes sales management consulting. As a “sales consultant who knows more about the field than anyone else,” we conduct fact-finding and analysis on sales, and are always on the lookout for what sales are in line with the times. * Company Profile*
Company name: Sales Hack Co., Ltd. (Kabushiki Kaisha Eigyo Hack) Address: 2F Hamamatsucho Dia Building, 2-2-15 Hamamatsucho, Minato-ku, Tokyo 150-0013
Representative: Yuji Sasada
Established: April 13, 2018
Business content: Sales consulting and agency support business HP: https://eigyou-hack.com/