Cross Media Group Co., Ltd.
[Grab the users! ] The bible for developing corporate apps that attract customers, “Successful Corporate Apps,” released today! “Make → Leave” is no good! Packed with operational know-how to achieve results with apps!
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Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa), which mainly publishes business books and practical books, will publish the book “Growing Company Apps” on September 13, 2024. Masu.
“It’s great that we created an app, but it’s not being downloaded.” “The on-site staff aren’t using it.” Do you have such troubles? In this book, iRidge Co., Ltd., which has worked on many apps for Japan’s leading companies such as retail companies, financial institutions, and railway companies, explains the success from planning to development and operation based on the know-how cultivated through the development of over 300 apps. We will explain in detail the steps to get you there. Covers the latest technologies, trends, and common mistakes. It’s full of tips on how to make effective use of internal resources while developing apps that are chosen and supported by users!
[Table 3: *The timing of the start of sales on the site may vary depending on the site. A thorough explanation of the “way of thinking” to truly achieve results in app development!
We see companies rushing to develop apps, thinking, “A competitor has started an app, so we have to make one too!” It is true that in recent years, many companies have started developing apps with the aim of strengthening customer engagement and improving business
efficiency. However, there are many cases where development costs and time are wasted due to problems such as “not increasing the number of downloads,” “not being used in the field,” and “not being cost-effective.”
App development does not end with “creating it”. It is necessary to proceed with development with an eye to future operations. This book, “Successful Corporate Apps,” is a thorough explanation of the know-how to avoid common mistakes in app development and lead to business results, divided into three phases: planning, development, and operation, and with plenty of examples. It’s a book.
Planning: Detailed strategic design before development, including value proposition/customer journey analysis and KPI setting
Development: Advantages and disadvantages of scratch development and full package development, points for selecting a development vendor Operation: Specific operational know-how from user acquisition to monetization, such as the AARRRA model and One to One marketing We provide detailed explanations from the beginning so that even beginners can tackle them with confidence.
The mobile app market is currently saturated, with over 3 million apps being released around the world. A strategic approach is essential from the planning stage to post-release operation in order to develop your own app into one that is chosen and supported by users and leads to business results. This book systematically summarizes DX strategies that aim for three-way good for employees, customers, and the company, and leads to the realization of “failure-free app development.” Structure of this book
Chapter 1: Rapid changes in digital communication with customers Chapter 2 Six reasons why app development ends in failure
Chapter 3: The road to app project success ~Planning edition~ Chapter 4: The road to app project success ~Development~
Chapter 5: The road to success in app projects ~Operations~
Chapter 6: Employees, customers, and your company — Aiming for three-way good is the key to DX success
Author introduction
iRidge Co., Ltd. is an app development company that was founded in 2008, around the same time the iPhone arrived in Japan. The
representative director and president is Kentaro Oda, who has watched the mobile industry at Boston Consulting Group and other companies. The company made great strides in developing a corporate app that specializes in sending customers to stores, and was listed on the Tokyo Stock Exchange Mothers (at that time) in 2015. Received numerous awards at home and abroad. We have worked on many apps for Japan’s leading companies, including retail companies, financial institutions, and railway companies, and our support track record is among the top in the industry. Our comprehensive capabilities are highly valued by our customers, from our strategic design capabilities to create apps that users will use with high satisfaction, to our technical capabilities to implement cutting-edge features.
Book information
“Growing company app”
Author: iRidge Co., Ltd. List price: 1,848 yen (1,680 yen tax) Format: 46 format / 200 pages / 1 color printing ISBN:
978-4-295-41014-0 Publisher: Cross Media Publishing Co., Ltd. (Cross Media Group Co., Ltd.) Release date: September 13, 2024
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