[Sales Marker Co., Ltd.] Sales Marker, Taxi Media “TOKYO”
Supporting customers’ business growth using intent generation through collaboration with PRIME
*Sales Marker Co., Ltd.*
Press release: September 13, 2024
**
Sales Marker collaborates with taxi media “TOKYO PRIME” to support customer business growth using intent generation
*~Starts offering collaborative plans including funding support for advertising budget~*
“Sales” is the first in Japan*1 to realize a new era sales method “Intent Sales” that is “customer-centered.”
Sales Marker Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and CEO: Ogasawara
Hakyo (hereinafter referred to as the Company) is IRIS Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Masai), which operates Japan’s largest *2 taxi media “TOKYO PRIME”
We are pleased to announce our collaboration with Takuya and Daisuke Uki (hereinafter referred to as IRIS).
While expanding awareness of our services through advertising, we will accurately and timely grasp customer interests through intent sales, and support approaches based on appropriate appeal.
In addition, if you are having trouble securing a budget for advertising, you can use the revenue-based finance (RBF) platform provided by Yoii Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Masaharu Uno, hereinafter referred to as Yoii) 『Yoii TOKYO PRIME × Sales Marker collaboration plan with which you can receive funding support using “Fuel”
Yoii” will be launched. *3
*1: From August 1, 2024 to August 31, 2024, based on research results from our company’s “Intent Sales”
*2: As of September 2024, based on a comparison of the number of taxis listed in the media materials of various taxi media companies. *3: Judgment according to Yoii regulations is required.
* ■Background of collaboration*
In BtoB marketing, increasing awareness of your company and
establishing a brand image are important issues. However, as a result of rapid changes in industries and markets due to the coronavirus pandemic and intensifying competition both domestically and
internationally due to globalization, the purchasing process for BtoB companies is becoming increasingly complex. Along with this, it is becoming increasingly difficult to visualize the effects of marketing measures and identify and implement effective strategies and actions. Furthermore, even if you implement measures to increase awareness, you tend to run into issues such as “awareness has improved, but it does not lead to lead acquisition” or “leads are difficult to convert into business negotiations.”
Until now, our company has been selling Sales as Intent Sales SaaS. By providing Marker, we have supported the growth of companies by creating high results such as a 250% deal acquisition rate and 300% sales, while transforming them into “sales activities that are appreciated by customers.”
Under these circumstances, in order to achieve sustainable business growth, it is necessary not only to grasp customer needs (intent) in a timely manner, but also to increase customer interest itself and take initiatives to create markets (intent). It has been found that the effectiveness of intent sales practice can be improved by performing both generation and generation at the same time.
On the other hand, TOKYO
PRIME distributes taxi advertisements in 35 prefectures, mainly in urban areas, and boasts a track record of 62.1% of advertisements reaching viewers and 70.3% of users’ intention to use the
advertisements. We are promoting branding support for this.
This time, Sales Marker and TOKYO
By collaborating with PRIME, we will be able to reach out to customers at the right time while expanding our company’s awareness and fostering intent for our target companies.In addition, we will be able to approach customers at the right time, and by analyzing the intent scores of our target companies, we will be able to gain recognition that was previously difficult to achieve. Enables quantitative evaluation of advertisements.
In addition, by building a system that can collaborate with Yoii in accordance with their financing needs, we hope to support more companies in establishing sustainable business growth models centered on customers.
* ■Overview*
We offer a collaboration plan that allows you to use Sales Marker and TOKYO PRIME at the same time.
By posting taxi ads, you can increase the number of searches for keywords related to your company or your service category. On top of that, Sales
By using Marker in conjunction, it is possible to analyze the improvement in the target company’s intent score, making it possible to quantitatively evaluate cognitive advertising, which was previously difficult, and also making it easier to pass internal approvals. -Limited benefits of cooperation plan-
1. We provide services at approximately 50% off the list price. 2. Customers who use Sales Marker will receive support to maximize their results over a 12-month period.
3.Finance support by Yoii is also available as needed.
What is “Intent Sales”?
This is a new era sales method that is customer-centric, based on the needs (intent) that can be seen from a company’s search behavior. By practicing “Intent Sales”, sustainable business growth is possible. By understanding intent signals (customer interests) accurately and in a timely manner, and making an intent approach (multi-channel approach) to the correct departments and people based on the appropriate appeal axis, we can increase the rate of business negotiations and the probability of winning orders. improve
dramatically. Intent Sales SaaS, which realized this “Intent Sales” for the first time in Japan, is “Sales
Marker”.
▶️Click here for details: https://sales-marker.jp/intent-sales
What is Intent Sales SaaS “Sales Marker”?
『Sales
Marker is a SaaS service that combines a database of over 5.1 million companies with company intent data to find companies that are currently looking for your services and directly approach key personnel.
By identifying companies with emerging needs and taking a
multi-channel approach, we transform our sales activities into ones that are appreciated by customers. It can also be integrated with SFA/CRM/MA tools such as Salesforce and HubSpot, creating a
comprehensive and seamless sales and marketing process. It has been used by a wide range of companies, including more than 400 companies, including major telecommunications companies, major financial institutions, major human resources companies such as En Japan, and fast-growing startup companies such as Commune, and has achieved high sales such as 230% increase in sales and 200% increase in contract rate. We are creating results. From now on, we will contribute to the growth of all companies through the world’s first AI sales.
▶️“Sales Marker” service page: https://sales-marker.jp/
*About IRIS Co., Ltd.*
IRIS was established in June 2016 as a joint venture between GO Inc. and Freakout Holdings Inc., and develops signage media and sells advertising by combining mobility and ad technology. “PRIME” in our corporate vision
With the motto of “Creating new opportunities for people and industry through MEDIA”, we are working to provide new encounters and opportunities to users who interact with media and stakeholders involved in media.
Japan’s largest taxi media “TOKYO” operated by the company
Since April, “PRIME” has installed 70,000 signage units (25,500 in Tokyo) and expanded its area to 35 prefectures nationwide. Based on the concept of “18 minutes where you can encounter PRIME things you haven’t seen before,” we deliver content that condenses “PRIME serendipity,” such as encounters with special things, things, and information that can only be encountered by passengers riding in a taxi. .
▶︎URL: https://www.iris.inc/company
About Yoii Co., Ltd.
Yoii is a Fintech company that offers entrepreneurs a new funding option called Revenue Based Finance (RBF). By predicting future sales based on past sales results, companies can use a portion of future sales to raise funds. Since this is a screening that evaluates the future potential of a business, it can be used even in situations where it is difficult to raise funds through stocks or bank loans, and it is a service that is especially suitable for growth investments such as advertising investments. Through the provision of RBF, we will realize our mission of “increasing the liquidity of assets and supporting the growth of entrepreneurs and companies taking on challenges.”
▶︎URL: https://yoii.jp/
*About Sales Marker Co., Ltd.*
Company name: Sales Marker Co., Ltd. (Corporate number: 4011001142149) Established: July 29, 2021
Representative: Representative Director and CEO Hakyo Ogasawara Location: Kamiyacho Trust Tower 23F, 4-1-1 Toranomon, Minato-ku, Tokyo URL: https://sales-marker.jp/corporate/
Sales Co., Ltd.
Marker is a startup company whose purpose is to “create a world where all people and companies can challenge beyond existing boundaries,” and enables optimal and quick decision-making in business by utilizing the latest technology and data. is. Sales
Marker” is provided. We solve problems in the sales and marketing field through intent sales.