Paidy releases “Generation Z iPhone White Paper” that investigates everything from how to buy an iPhone to how to use it
*Paidy Co., Ltd.*
Press release: September 13, 2024
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Paidy releases “Generation Z iPhone White Paper” that investigates everything from how to buy an iPhone to how to use it
*1 in 3 Gen Z
16” is planned to be purchased and considered. We practice “shopping with intention,” such as purchasing directly from Apple because of the peace of mind that it is a genuine product and the fact that you can buy it at a low price without paying any fees, or assuming that you will trade it in from the time of purchase. *
Paidy Co., Ltd., which provides the industry-leading pay later (BNPL) service “Paidy,”
We believe that shopping is a positive act that helps lead a better daily life. We support the realization of our goals, no matter how big or small. Apple products such as the iPhone are creatively produced.
A special presence that will make your day come true. Buy Apple products more wisely and enrich yourself in your own way.
Three years ago, we started offering a “payday deferred payment plan exclusively for Apple.”
I’m here. To coincide with the start of pre-orders for the new iPhone, we are investigating how to buy and use the iPhone for Generation Z. We have summarized this as the “Generation Z iPhone White Paper” and would like to report on it.
Recently, prices have been accelerating due to the effects of the weaker yen, and according to the Ministry of Internal Affairs and Communications, the National Consumer Price Index for July 2024 (excluding fresh food) increased by 2.7% compared to the same month last year, and consumers are being asked to shop smarter.
It has become. Against this backdrop, a recent survey conducted by Paidy found that Generation Z is more likely to identify products based on their own perspective.
Be smart and efficient with your money by buying things that will last a long time and always checking reviews before making a purchase. We found that they are mindful of Manepa*1, a value system they use when shopping, and are practicing smart shopping with intention, such as thinking, “Paying in installments is convenient if there are no fees.” That sense of value is iPhone shopping.
This is also reflected in
“I think it’s smart to buy an iPhone,” and about 30% of respondents said they expected to trade it in in the future.
We found that people are shopping with intention, such as by doing things like: Also, regarding where to purchase, Gen Z
There were many people who “purchased directly from Apple,” which is the same as purchasing from a carrier, which is often thought of. the The most common reasons given were “I want to buy Apple products at an official store (30.6%)” and “Because the price is low (29%)”. 1%)” was the result. You can buy cheaply without the peace of mind of purchasing from an official store and no extra fees.
It is assumed that points such as points are motivating people to purchase directly from Apple.
(“Manepa” is an abbreviation for “money performance” and refers to a new way of thinking about money that allows you to manage your money wisely on your smartphone in your own way and use money efficiently by making use of installment payments with no installment fees. Masu.)
* Survey summary *
– *Generation Z carries out “intentional shopping” with Manepa in mind* This survey reveals that Generation Z is a smart consumer who makes purchases with intention.
It has become. The top shopping value was “I want to buy things that can be used for a long time.”
(74.5%),” which reflects the idea of identifying and purchasing products that suit oneself.
“I want to buy expensive items from a place where I can get solid customer support.
(69.0%) and “I want to buy products from trusted brands and manufacturers (68.5%)” emphasize a sense of security.
An answer was given. In addition, many people said, “I always want to check reviews (67.5%)” and that they do thorough research before making a purchase.In addition, “Paying in installments is convenient if there are no fees (66.5%).” There were many people who were conscious of being a “manepa” who managed their money in their own way and used it efficiently.
– * Generation Z also has a strong sense of management when it comes to purchasing iPhones. It is also popular to purchase directly from the Apple Store with no extra fees*
When purchasing an iPhone, 75.0% of Generation Z answered, “I think it’s smart to pay in installments with no installment fees.” We can infer that this is the next generation of purchasing methods. In addition, 29.5% of Generation Z “purchased an iPhone with the intention of eventually selling it or trading it in,” and 37.0% “purchasing an iPhone with the intention of using it until it breaks.” In total, over 60% of them purchased an iPhone. They answered that there are things they are conscious of when shopping, and their shopping behavior was seen to be intentional.
The most popular places for Gen Z to purchase an iPhone are
“carrier” and “purchasing directly from Apple.” The most common reasons for people who recently purchased an iPhone directly from Apple were “I want to buy Apple products from an official store (30.6%)” and “Because the price is low (29.1%)”, indicating the peace of mind of purchasing from an official store. We found that people are motivated to purchase directly from Apple, such as the sense of satisfaction and the fact that they can buy it cheaply without incurring extra fees.
– * Generation Z are loyal iPhone users and have been in a relationship for an average of about 7 years. I can’t stand living without my iPhone for more than 3 hours! *
90% of Generation Z iPhone users are repeat users, with an average of about 7 years of iPhone user experience.
It turns out that it has been used by Generation Z for many years. Regarding the existence of iPhone, generation Z
While 56.0% of respondents said it was a “useful tool,” about 40% said it was a “friend,” “sidekick,” or “family member.”
The percentage of people who likened it to someone close to them was higher than that of other generations. Generation Z
It can be inferred that because people shop with their intentions in mind, they become attached to the iPhone they purchased after careful consideration, and it becomes something closer and more important to them. In addition, it is possible to live without an iPhone. Regarding time, 43.0% of Generation Z answered “3 hours or less”, which tends to be shorter than other generations.
In response to the survey results, Yuriko Ota, a tech writer who is familiar with digital gadgets, said the following:
I am commenting on Uni.
“Generation Z is willing to spare money and time on things they think are good, but hates waste and trouble.
Using the Apple Store and Apple’s website, where you can quickly and directly obtain new models, is a great way for people in the Z generation.
It can be said to be the “simplest way to buy an iPhone” that matches your current age. Because it is simple, even after purchase, it is easy to return.
You can get rid of your iPhone, which has a high sale value, and buy a new one whenever you want. In that sense
is also the “most flexible way to buy an iPhone.” The Apple Store or Apple website
The “Payday Pay Later Plan Apple Exclusive”, which allows you to pay in installments with a 0% split fee*2, spreads the burden.
However, it can be said to be a nice option because it is simple and allows a high degree of freedom in purchasing. ”
In this survey, Generation Z places emphasis on “manepa” as a shopping value, and is willing to shop in a way that satisfies them.
It has become clear that people are “shopping with intention” when purchasing products, and this shopping trend is reflected in the iPhone.
It has become clear that this is also reflected in the way NEs are purchased. With Paidy, you can use the Apple Store or Apple’s website. A special payment method exclusive to Apple that can be used on the website “Payday Pay later plan Apple exclusive payment method” We offer “for use”. You can make up to 36 deferred payments with a 0% split fee*2, and it has been used for more than 3.8 million purchases to date as a smart way to purchase Apple products that enrich your daily life. This service is perfect for Generation Z, who are conscious of Manepa, and it is an efficient way to use smartphones without incurring unnecessary fees.
You will be able to purchase a new iPhone on the market. In addition, if you apply for the replacement option in the 24th month, Apple guarantees the trade-in value of your eligible iPhone, and we offer a popular program that eliminates the need to pay the balance of the installment payment. Why not buy the latest iPhone at Manepa using the “Payday deferred payment plan exclusively for Apple”?
Payday will continue to be an innovative company that enables “intentional shopping” as “free payment later”.
By providing such services, we will create a world where everyone can have confidence in their dreams and peace of mind.
* ▼ Click here for the full text including fact details of this survey * https://corp.paidy.com/news/article/5cljpjj48EHhPBRwXo5HUZ
*1
“Manepa” is an abbreviation for “Money Performance,” and it refers to a new way of thinking about money that allows you to manage your money wisely on your smartphone in your own way and use money efficiently by making use of installment plans with no installment fees.
*2 0% split fee for account transfer/bank transfer only.
* [What is the Payday deferred payment plan exclusively for Apple] * Payday deferred payment plan for Apple offers a special amount available exclusively for purchases made at Apple. Register once Just complete the steps on Apple’s website or at your local Apple You can use it as many times as you like in the Store. Applying is easy and can be completed in as little as 5 minutes. iPhone, Mac, iPad, Apple
One of the smartest ways to buy products at Apple, including Watches, AppleCare, accessories, and more.
-Application can be completed in 3 steps in as little as 5 minutes- (1) Verify your identity from the Payday app and apply for the “Payday deferred payment plan Apple exclusive”
(2) Check the available amount of your own “Payday deferred payment plan Apple exclusive”
(3) At the Apple Store or Apple website, select “Pay later payment plan Apple only” and make your payment.
payment
Click here for more information about the Apple-only Pay later plan (* https://paidy.com/apple/*