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Home » Explore » Akachan Honpo Co., Ltd. Nissan Motor Co., Ltd. has added “Madairuyo” to the concept model of the baby-sitt ing support robot “INTELLIGENT PUPPET Iruyo” to prevent accidents from being left behind inside the car.

Akachan Honpo Co., Ltd. Nissan Motor Co., Ltd. has added “Madairuyo” to the concept model of the baby-sitt ing support robot “INTELLIGENT PUPPET Iruyo” to prevent accidents from being left behind inside the car.

[Akachan Honpo Co., Ltd.] Babysitting support robot “INTELLIGENT PUPPET” Nissan Motor Co., Ltd. has added a function to prevent accidents caused by vehicles being left behind in the vehicle, “Madairuyo”, to the concept model of “Iruyo”.
*Akachan Honpo Co., Ltd.*
Press release: September 13, 2024
**
Nissan Motor Co., Ltd. has added “Madairuyo”, a function to prevent accidents caused by children being left behind in the car, to the concept model of the babysitting support robot “INTELLIGENT PUPPET Iruyo”
*New feature “Madairuyo” content released*
Akachan Honpo Co., Ltd. (Head office: Chuo-ku, Osaka) https://www.akachan.jp

In January 2024, Nissan Motor Co., Ltd. (headquarters: Nishi-ku, Yokohama City, Kanagawa Prefecture, hereinafter referred to as “Nissan Motors”) jointly announced the concept model of “Iruyo,” a robot that supports babysitting while driving, and held trial events and We received favorable reviews from many customers through social media and other channels.
In response to requests from customers who have experienced the experience, Nissan Motors has added a new feature to the Iruyo, “Madairuyo,” which prevents accidents where children are left in the car. This new feature will be unveiled at the Nissan Global
Headquarters Gallery on Sunday, September 15th.
Considering the importance of preventing accidents where children are left in cars, Akachan Honpo has announced a new feature added by Nissan to prevent accidents where children are left in cars on the special website “Living with Cars and Babies” on the Akachan Honpo official website. The content of “Madairuyo” has been released. https://www2.nissan.co.jp/SP/AKACHAN/

* Nissan Motor Co., Ltd.’s initiative to prevent accidents where children are left behind in the car *
Iruyo is a baby-sitting support robot while driving that was developed with the aim of contributing to safe and secure driving when only the driver and child are driving. Since the concept model was announced, we have received many valuable opinions and ideas. In particular, in response to numerous requests for a feature to prevent children from being left in the car, Nissan has been considering new features for Iruyo.

Accidents where a child is left in a car are a serious problem that can happen to anyone due to human error, and “1 in 5 parents have left their child behind in the car within the past year.”* 1 survey results have also been announced. Nissan Motor Co., Ltd., which promotes Zero Fatality*2, has launched the “Children Left Behind Accident Prevention Project”*3 with the aim of preventing accidents where children are left behind in cars, and achieving zero accidents inside cars. With the slogan “Madairuyo” encouraging people to look back at the back seat when getting off the train, “Place your bag in the back seat =” bag.
We are disseminating accident prevention measures such as “on-back” on our official website and SNS.

Now, we have added a new feature to the Iruyo, “Madairuyo,” which prevents accidents where children are left behind in the car. The new feature, “Madairuyo,” connects Iruyo in the car with the parent’s smartphone wirelessly, estimates the distance based on the strength and weakness of the connection, and recognizes when the parent is separated from Iruyo. In addition, Iruyo’s facial
recognition camera is used to determine if a child is left in the car. If Iruyo and the parent are separated by a threshold value*4 or more and it is determined that the child is left in the car, a warning notification is sent to the parent’s smartphone to notify them that the child has been left in the car.

*1 “Sanyo Trading Co., Ltd. Survey on Children Left Behind in Cars 2023”: https://www.sanyo-trading.co.jp/2023/07/05/survey-children-left-behind/ *2 “Zero Fatality” is an initiative to reduce the number of deaths and serious injuries caused by traffic accidents involving Nissan vehicles to zero.
*3 Left-behind accident prevention project:
https://www2.nissan.co.jp/SP/AKACHAN/PROJECT2/?sclnkid=QR_XXX_99_OT_OTER_PC_00668769 *4 During the general trial session, a warning will be sent at approximately 3m. The distance to the warning varies depending on the environment.

*The more frequently people go out, the more they are worried about leaving things behind*
In August, Akachan Honpo conducted a survey through its research organization, the Living with Babies Research Institute, regarding the circumstances surrounding people going out by car.
The survey found that 28.5% of respondents said they took their children out in the car “about 1 to 2 days a week,” and 20.4% said “about 3 to 5 days a week.” When asked, “Have you ever felt worried or anxious about leaving your child in the car?” We found that a high percentage of people felt anxious.

■How often do you take your child out in the car?
■Responses regarding frequency of going out with children in the car and concerns about leaving children in the car *Cross tabulation The more frequently children are taken in the car, such as “almost every day” or “about 3 to 5 days a week,” the more likely they are to worry about leaving their children in the car.

-Survey overview-
Survey period: Saturday, August 17, 2024 to Monday, August 19, 2024 Survey method: Internet survey
Research institution: Research Institute for Living with Babies (Akachan Honpo) Survey target: Akachan Honpo members aged 20 to 44
Number of valid answers: 715

Living with a car and a baby comes with a variety of issues, one of which is leaving your child alone in the car. Akachan Honpo supports Nissan’s Iruyo communication initiative and will continue to support people’s lives with cars and babies.

* About “Iruyo” and “Madairuyo” *
■Name INTELLIGENT PUPPET Iruyo *Can be called “Iruyo”
■Names of each robot: Iruyo (installed in the back seat), Baby Iruyo (installed in the drink holder next to the driver’s seat)
■”Madairuyo” is the name of a new feature installed in Iruyo. ■Official website/movie
Official website URL: https://www2.nissan.co.jp/SP/AKACHAN/
Madairuyo introduction movie URL:
https://www2.nissan.co.jp/SP/AKACHAN/PROJECT2/?sclnkid=QR_XXX_99_OT_OTER_PC_00668769

[About Akachan Honpo]
Akachan Honpo’s corporate message is “Smiley Childcare. Akachan Honpo,” and we aim to provide products, services, and information that are tailored to the needs of our customers.
https://www.akachan.jp






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