Creating the next generation customer experience for the agricultural machinery industry! Trinity’s “VALUE GATE” has been introduced at Iseki Co., Ltd. Kansai Chubu
*Trinity Co., Ltd.*
Press release: September 13, 2024
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Creating the next generation customer experience for the agricultural machinery industry! Trinity’s “VALUE GATE” has been introduced at Iseki Co., Ltd. Kansai Chubu
On September 1, 2024, the point service “VALUE” provided by Trinity Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Ken Ueno, hereinafter referred to as “Trinity”)
GATE” is the name of Iseki Kansai Chubu Co., Ltd. (Head office: Anjo City, Aichi Prefecture, President and Representative Director: Hiroshi Satake, hereinafter referred to as “GATE”).
Officially introduced in Iseki Kansai Chubu). As a sales company of Iseki Agricultural Machinery, a leading agricultural machinery company, Iseki Kansai Chubu, which operates across a wide area in Hokuriku, Tokai, and Kansai, has announced the VALUE
We aim to provide a new customer experience through “GATE”.
Background and purpose of introduction
Iseki Kansai Chubu was looking for measures to further deepen relationships of trust with existing customers and to cater to new customer groups. In addition, with the progress of cashless payments, we were also considering the introduction of credit card payment terminals, so we decided to use the “stera” system, which allows for efficient payment and point processing.
We have decided to introduce the point app “VALUE GATE” from “market”. As a result, we have created a system in which points earned when purchasing agricultural equipment can be used to purchase related products such as fertilizers and parts. We aim to improve customer satisfaction by creating an environment where customers feel they are getting a better deal and can feel free to visit the store,
encouraging repeat visits.
Deciding factor for introduction
VALUE
GATE’s ability to support a variety of initiatives using its standard functions and the ability to operate point services with a single payment terminal were rated as major advantages. Furthermore, the company’s track record of implementation in agriculture-related companies was another factor that encouraged its adoption.
Future prospects
In the future, Iseki Kansai Chubu will distribute coupons and points to event attendees.
We plan to actively develop measures that utilize “GATE”.
Furthermore, in 2025, through a merger with six consolidated subsidiaries of ISEKI Agricultural Machinery Co., Ltd., ISEKI Co., Ltd.
We will take a new step as Japan. Trinity Co., Ltd. will continue to fully support Iseki Kansai Chubu and move forward to the next stage together.
System image diagram
* [About Iseki Kansai Chubu Co., Ltd.] *
A dealer for Iseki Agricultural Machinery, which manufactures agricultural machinery such as tractors, rice transplanters, and combines.
Iseki Kansai Chubu Co., Ltd. Official Website https://www.iseki-kanchu.co.jp/
This is a marketplace where you can download applications necessary for shop operations to the all-in-one payment terminal “stera terminal”.
“stera market” official website https://www.smbc-card.com/kamei/steramarket * [About “VALUE GATE”] *
We provide comprehensive support for point management, customer management, and promotional proposals to help build engagement between stores and customers. It has been widely used in commercial
facilities, retail stores, hotels, and restaurants.
“VALUE GATE” official website https://pointsolution.jp/
* [About Trinity Co., Ltd.] *
Company name: TRINITY Inc.
Representative Director and President: Ken Ueno
Head office location: Iidabashi Grand Bloom, 2-10-2 Fujimi, Chiyoda-ku, Tokyo URL: https://3inc.jp
Year of establishment: March 1986
Capital: 380 million yen
Business content: Point management system, customer management system, solution development