[Belong Corporation] ITOCHU Group’s Belong conducts a survey on used iPhone transactions in the CtoC market in 2023
*Belong Co., Ltd.*
Press release: September 13, 2024
**
ITOCHU Group’s Belong conducts survey on used iPhone transactions in the CtoC market in 2023
*With the release of the new iPhone, used iPhone transactions are booming, and the number of transactions in the month of release is approximately 1.3 times compared to the previous month, of which approximately 1 out of 2 has a home button*
Belong Co., Ltd., an ITOCHU Group company (location: Minato-ku, Tokyo, Representative Director and President Inoue)
In conjunction with the release of the new iPhone, Daisuke conducted a survey on used iPhone transactions in the CtoC market.
* ■FY2023 Results Summary*
* 1. 58.4% of used smartphone transactions in the CtoC market are iPhone* *
2. Ranking of iPhone transactions, fingerprint authentication, small and lightweight models dominate the top 3 ~ Approximately 1 out of 2 used iPhones in the C2C market has a home button
~*
*
3. Average price decline rate of iPhones traded at an average price of 10,000 yen or more TOP 5, BOTTOM 5 ~ Models with low value decline rate are characterized by “small size” and “dual SIM” ~ *
* 4. The number of used iPhone transactions peaks in October, and with the release of new iPhones, used transactions are also booming ~ The number of transactions in the release month (September) is
approximately 1.3 times that of the previous month (August) ~* * ■Result details*
* 1. 58.4% of used smartphone transactions in the CtoC market are iPhone* Looking at the number of used smartphone transactions in the C2C market in FY2023 by iPhone and Android smartphones, we found that 58.4% were iPhones and 41.6% were Android smartphones.
According to a survey by IDC Corporation, an IT specialist research company, Apple accounts for more than half of the total mobile phone shipments in Japan. As with new products, this result shows how popular the iPhone is.
*1 IDC Japan press release “Announcement of domestic mobile
phone/smartphone market performance figures for the fourth quarter and full year of 2023” (announced on March 5, 2024)
https://www.idc.com/getdoc.jsp?containerId=prJPJ51932824
* 2. 2023 iPhone transaction ranking, fingerprint authentication, smaller and lighter models than the latest models dominate the top 3* * ~Approximately 1 in 2 used iPhones in the C2C market has a home button ~* Looking at the number of used iPhone transactions in the CtoC market in FY2023, the most traded model was the “iPhone 8.” Next, click “iPhone
SE (2nd generation)” and “iPhone 7.”
The features of the TOP3 are all “fingerprint authentication (Touch ID)” and that it has a compatible home button, which indicates that it is a relatively small and lightweight model among the models ranked in the TOP 10.
In addition, if we include models that are not ranked in the TOP 10, approximately one in two iPhones traded on the CtoC market in FY2023 will use fingerprint authentication (Touch).
This model has the feature of a home button that supports “ID)”.
*2023 iPhone transaction ranking in CtoC market*
* 3. Average price decline rate of iPhones traded at an average price of 10,000 yen or more in FY2023 TOP5, BOTTOM5*
* ~The features of models with a low rate of value decline are “small size” and “dual SIM” ~*
Looking at the average transaction price by model in FY2022 and FY2023, the model with the highest rate of price decline compared to last year was “iPhone 13”.
Pro”. In addition, “iPhone 8” and “iPhone
“SE (2nd generation)” is also ranked in the top 5 for decline rate, which suggests that the reason for the large number of transactions is that it is easily accessible.
* Ranking of average price decline rate by iPhone model in the CtoC market in 2023 (TOP5) *
*There are differences in price depending on storage capacity within the same model, but this time we have calculated the price for each model.
The next model with the lowest rate of price decline was the iPhone 13 mini. As the TOP5 shows, the iPhone 13 series is
“iPhone 13 Pro Max” fell by 27.9%, and “iPhone 13 Pro Max” fell by 26.4%. “mini” ended up falling only by 9.3%.
The iPhone 13 series is called “iPhone 13
Only the “mini” is 5.4 inches, and the others are 6.1 inches or more. In addition, “mini” from the “iPhone 14” series
will no longer appear, and the “iPhone 13 mini” will be the “mini” with the most functions as of 2023.
It becomes. Although there are differences in the prices at the time of release, as shown in the transaction ranking, in the used iPhone market, “small size” tends to be valued, which can be seen from the price trend.
Also, iPhone
XS and later models have added a “dual SIM” function (which allows you to use two mobile phone numbers on one smartphone), and it is installed in 6 of the top 10 models in the transaction ranking. “Dual SIM” is also likely to be a reason for its popularity.
*2023 average price decline rate ranking by iPhone model in CtoC market (BOTTOM5)*
*There are differences in price depending on storage capacity within the same model, but this time we have calculated the price for each model.
* 4. The number of used iPhone transactions peaks in October, and used transactions are also booming with the release of new iPhones * * ~The number of transactions in the release month (September) was approximately 1.3 times that of the previous month (August)~* Looking at the monthly trends in the number of used iPhone
transactions in the CtoC market in 2023, October had the highest number of transactions. It can be seen that transactions of used iPhones become active with the release of new iPhones, which usually takes place in mid-September, and tend to reach their peak in October. * ■Notes regarding this survey*
Our company independently acquires and accumulates data for the domestic CtoC market (flea market), analyzes and
We investigated the actual transaction status by reconstructing the structure. The survey targets used iPhone transactions that were completed at major flea market services, and those with IMEI information and the model identified. Because the survey was conducted under certain conditions, it does not represent the price (average price) that reflects the entire CtoC market, all transaction volumes for each model, and all transactions.
* ■About the “three-star smartphone” provided by Nikosuma*
At Nikosuma, we refer to devices that meet the following three conditions as “three-star smartphones.” This site only handles this [three-star smartphone]*1. We carefully select high-quality devices that will give you peace of mind even if it is your first time purchasing a used smartphone.
* 1. No restrictions * * (Network usage restrictions ○, SIM unlocked device) * We do not handle devices with network usage restrictions imposed by the carrier due to the circumstances of the previous owner, or devices with SIM lock restrictions that can only be used with a specific carrier.
* 2. Beautiful appearance * * (No cracks or defects on the screen or main body for all grades) *
We carefully select only devices with no cracks or defects on the screen or body. We grade and sell items using our own standards to remove scratches and small dents that occur during normal use.
* 3. Inspection cleared * * (Only for devices with maximum battery capacity of 80% or more*2 and no malfunction*3)*
Using a state-of-the-art inspection system, we conduct more than 25 functional inspection tests, and only sell devices that have passed the test, and devices that have a maximum capacity of 80% or more, which degrades with repeated charging.
(*1) Excluding outlet products
(*2) iPhone devices only
(*3) There is no such thing as not being able to use the camera or Felica.
■About Belong Co., Ltd.
With the slogan “Let’s deliver the next level of value that you can be proud of to your loved ones,” Belong has launched the used smartphone e-commerce site “Nikosuma” (
https://www.nicosuma.com/ ) and “Nikosuma Purchase” (
https://www.nicosuma.com/sell
), “Belong One”, a used smartphone rental, sales, and purchase service for corporations ( https://belong.co.jp/business/
), we provide services related to used devices tailored to the needs of both corporate and individual customers. Through our global network and rigorous inspections,
We buy and sell high-quality devices at reasonable prices. We always believe in “honesty” and will continue to provide peace of mind with second-hand smartphones to everyone.
●Company names, product names, service names, etc. listed are trademarks or registered trademarks of each company.