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Full-scale entry into the remodeling business Strengthening business portfolio with new store development and human resource development

Full-scale entry into the remodeling business Strengthening business portfolio with new store development and human resource development *K-I Star Real Estate Co., Ltd.*
Press release: September 13, 2024
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Full-scale entry into the remodeling business Strengthening business portfolio with new store development and human resource development *Fully renovated model homes open in Utsunomiya and Mito! *
K-I Star Real Estate Co., Ltd. (Head office/Honjo City, Saitama Prefecture, President/Representative Director/Hanawa)
Keiji (hereinafter referred to as the “Company”) is expanding its remodeling business through two business divisions.

The first is “KEIAI’s Reform” operated by the Reform Business Department. The other department is the Renovation Department, which mainly handles remodeling work for customers who have purchased properties from our group or ordered building contract work. The Renovation Department has a team specializing in renovation work, called Renovation Pro. Through this system, each department will be in charge of receiving and constructing renovation orders, and we aim to expand our business.

“KEIAI’s Renovation” proposes various renovations and model houses using actual properties.

“KEIAI’s Renovation”, operated by the Renovation Business Department, is based on the concept of “making your familiar home more like you”, and offers renovations that make your current home more “rich, comfortable, and pleasurable”. I would like to make a suggestion. Our renovation product lineup ranges from value packaged products that include areas with high demand for renovation, such as interiors, exteriors, and plumbing areas, to individual renovation products to suit your needs.

We have two stores in Moka City, Tochigi Prefecture and Mito City, Ibaraki Prefecture, and we have also opened model homes in Utsunomiya City, Tochigi Prefecture in July 2024 and Mito City, Ibaraki Prefecture in August of the same year. did. This model house is a used property that has been fully renovated, and you can tour the actual completed property.

* “KEIAI Reform” homepage: * * https://reform.ki-group.jp/*

・Utsunomiya model house related site https://reform.ki-group.jp/n136.html            Before
・Mito model house related site https://reform.ki-group.jp/n229.html             Before
*If you would like to tour the model home, please contact the store in advance. Utsunomiya model house…KEIAI’s renovation Moka office
Mito model house…KEIAI’s renovation Mito office

* ■ Store information *
* ・KEIAI Reform Moka Office *
3-2-11 Kamitakamaki, Moka City, Tochigi Prefecture 321-4337
TEL/0285-80-7337
FAX/0285-80-7338
ⅿail/moka@ki-group.co.jp
Regular holiday/Wednesday
Business hours/AM9:00~PM6:00
* ・KEIAI Reform Mito Office *
2-3-18 Chuo, Mito City, Ibaraki Prefecture, 310-0805
TEL/029-284-1655
FAX/029-284-1656
mail/cs-mito@ki-group.co.jp
Regular holiday/Wednesday
Business hours/AM9:00~PM6:00

* Renovation department with a team specializing in renovation work, “Renovation Pro”*

The Renovation Department primarily accepts orders for renovation work from customers who have purchased properties from our group or placed orders for building contract work. We started our business in April 2020 and are expanding our business with the number of orders increasing by 196% compared to the previous year.

Our department has a specialized team called “Renovation Pro” that handles renovation work. As home renovation requires a wide range of skills, we have members from a wide range of backgrounds, from veteran employees to new graduates and foreign personnel. At “Renovation Pro”, we acquire and provide advanced “multi-skilled workers” skills who can perform multiple construction knowledge, techniques, and duties required for renovation work. This allows us to respond flexibly to the diverse needs of our customers. In addition, “KEIAI’s Renovation” model homes are also constructed by “Renovation Pros,” and they are active in a wide variety of fields.
Our group is focusing on training employee craftsmen, and as we expand our remodeling business, we are also focusing on training
“multi-skilled” craftsmen.
The Renovation Department aims to improve customer satisfaction (CS) by providing lifelong services and expanding our product lineup. * “KEIAI owner site” homepage: * * https://ki-group.co.jp/reform_contact/*

* Expansion of business portfolio and future initiatives *

We are actively moving forward with the development of new
housing-related business areas by leveraging our group’s strengths, such as DX by utilizing the KEIAI platform cultivated in our mainstay housing sales business and synergies through group management. Masu. (*1)

In the remodeling business, we will expand the construction area and open new stores and model homes depending on the status of future orders, in order to create a system that can better meet customer needs. Additionally, with the aim of expanding our business portfolio, we will focus on training our employees and strive to improve our position in the construction industry.
*1・・・First quarter financial results explanatory material for the fiscal year ending March 2025 P13

https://ssl4.eir-parts.net/doc/3465/ir_material_for_fiscal_ym/161520/00.pdf

* ■ What is KEIAI’s renovation? *

Based on the concept of “making your home more like you,” we are a renovation business that transforms your home, which is an important asset, into “an environment that you feel comfortable in.” We are characterized by the renovations that we handle with our deep knowledge of housing, leveraging the store management, customer attraction, and sales know-how we have cultivated over the 30 years since our company’s founding, and our group’s annual sales record of over 8,200 homes. We started our remodeling business in October 2023 and have opened stores in two locations: Moka City, Tochigi
Prefecture, and Mito City, Ibaraki Prefecture.
Official website: https://reform.ki-group.jp/

* ■ What is K.I. Star Real Estate Co., Ltd. *

With a management philosophy of “creating a rich, fun, and
comfortable lifestyle” and a vision of “homeownership for
everyone,” we provide “high-quality, yet affordable, designed homes.” We have built the “KEIAI Platform”, which is the foundation of real and technology that handles everything from purchasing to sales. We aim to expand our share of the domestic condominium market through the active introduction of technology and our unique business model of compact single-family homes. We will continue to provide valuable condominiums as a leading company driving DX in the real estate industry.

Our business area is the detached house sales business in various parts of the country, mainly in the Tokyo metropolitan area. We sell (*) 8,202 buildings (including land) annually. Sales for the fiscal year ending March 2024 will be 283 billion yen (*). We are also focusing on ESG, such as participating in the establishment of the Japan Wooden Housing Association, a general incorporated association, and promoting the use of domestic timber.
(*Group consolidated figures)

【Company Profile】
Company name: KAI Star Real Estate Co., Ltd. (Code number: 3465, TSE Prime Market)
Representative Representative Director and President Keiji Hanawa Address: 762-1 Nishitonda, Honjo City, Saitama Prefecture, 367-0035 Capital: 4,816 million yen (as of October 1, 2024)
Established: November 1990
Number of employees: 2,790 (consolidated/as of April 1, 2024) URL https://ki-group.co.jp/
Business details: Single-family home sales business, custom-built housing business, comprehensive real estate distribution business, etc.

[Release PDF]
https://ki-group.co.jp/wp/wp-content/uploads/2024/09/2024.09.13_keiai_reform.pdf






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