[Daytona International Co., Ltd.] Select shop [FREAK’S STORE] Store)] and the Nagano Prefectural Government have teamed up to launch a project to promote the use of helmets for high school students! *Daytona International Co., Ltd.*
Press release: September 13, 2024
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Select shop [FREAK’S STORE] and the Nagano Prefectural Government have teamed up to launch a project to promote the wearing of helmets for high school students!
*September 20th (Friday) The Helmet Sharing Relay will begin at the Autumn National Traffic Safety Campaign Departure Ceremony! * Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative Director, President, Executive Officer and CEO Satoshi Sasaki
The select shop [FREAK’S STORE] operated by Akira-) has teamed up with the Nagano Prefectural Office (Nagano Prefectural Governor: Morikazu Abe).
Starting with the autumn national traffic safety campaign launch ceremony on Friday, September 20, 2024, we will launch a project to promote the use of helmets for high school students. This project will focus on the “School Commuting White Paper”
With the theme of “Going and returning is youth,” we are holding a helmet sharing relay campaign with participation of high school students in Nagano Prefecture, and FREAK’S
We will be selling a helmet created through a joint project between STORE and helmet specialist brand bern. Through this project, we aim to increase the helmet wearing rate in Nagano Prefecture.
View details
– *FREAK’S STORE and Nagano Prefectural Government team up on a helmet-wearing promotion project*
Although awareness of the obligation to make efforts to wear a helmet is at a high level of 88%, the current situation is that the wearing rate is still low. Nagano Prefecture promotes the wearing of helmets within the prefecture and recommends awareness-raising activities to reduce damage in the event of an accident. Thanks to the success of the prefecture’s awareness campaigns, the helmet wearing rate in Nagano Prefecture in 2020 was 17.3%, 12th in the country, but it increased to 34.7% in 2026, 4th in the country. *National average 17.0%
(Research by the Metropolitan Police Department in 2020) In order to continue to expand awareness activities from various angles, Nagano Prefecture will open the select shop FREAK’S.
We have started a project in collaboration with STORE.
FREAK’S
In response to this incident, STORE focused on user feedback recorded in the FY2020 Bicycle Helmet Wearing Status Survey. Many people refuse to wear them for reasons such as “I don’t like the design,” “It’s a pain,” or “My hair will fall apart.” This project is based on the voices of such users. The target audience was high school students, whose experiences during their time may have an impact on them even when they become adults.
Another reason for targeting high school students is that
approximately half of the casualties from bicycle accidents in the prefecture are young people. FREAK’S
STORE and the Nagano Prefectural Government aim to increase the rate of wearing masks through various educational activities in this project.
* “Commuting to school white paper “Going and coming back is youthful”” * This project focuses on high school students’ commuting to school based on the “Commuting to School White Paper: Going to and from school is youthful,” and we will approach high school students by linking helmet wearing to their real school lives. We also created a promotional video based on this catchphrase.
* What is Helmet Share Relay *
This is a participatory campaign in which students in Nagano prefecture connect helmets to protect their daily school life and future in a relay format. Messages are attached to each student’s helmet, including their thoughts on traffic safety, what they are passionate about, what they are working hard on, their dreams for the future, and their special friends. The helmet will become a collection of thoughts. Through this campaign, we will appeal to many prefectural residents, including high school students, for traffic safety, with the keywords of protecting those feelings, protecting yourself, and protecting your loved ones.
In addition, this helmet sharing relay will begin on Friday, September 20th, starting with the autumn national traffic safety campaign launch ceremony, and will be held at FREAK’S
Information will be updated sequentially on the special page within the STORE official online store “Daytona Park.” Special page URL:
https://www.daytona-park.com/cp/helmet/?utm_source=pressrelease&utm_medium=Referral&utm_campaign=913_helmetnagano&utm_content=P
Miyashita is a student at Saku Chosei High School in Nagano Prefecture and is a member of the idol group “Nanagenme no Fururu”, which was born from Saku Chosei High School.
Yume Miyashita and Saho Ohnoda will be participating as the first members. The Nagano Prefectural Government solicited participants from high schools in Nagano Prefecture and selected the members for the second and subsequent rounds.
It will be updated sequentially after September 21st (Saturday).
* What is 7th period Fleur (Nanagenme no Fleur) *
April 2023, Nagano Prefecture
“7th Generation Fleur” is an idol group born from Saku Chosei High School in Saku City. You can remain a member for three years while you are in school. A limited-time unit that depicts the thoughts of 10 people who say, “I want to make a big flower bloom in the limited time of these three years.”
* Helmet with campaign sticker *
FREAK’S is a helmet created through a joint project between FREAK’S STORE and bern, a brand specializing in helmets.
Sold at STORE official online store Daytona Park. Upgraded version of bern’s popular model “BRENTWOOD”
2.0” is a helmet with two types of FREAK’S STORE original special stickers that have retroreflective properties.
In addition, from the perspective of SDGs, we are deploying
made-to-order manufacturing to eliminate loss.
* About bern *
Bern is a helmet brand born in Boston in 2004.
We develop products that are not only safe but also have excellent design and fit as a fashion item. Currently, there are many Japan fit models arranged for Japanese people. In addition, it has a
well-thought-out simple design with a comfortable fit, and supports many athletes.
facebook: @bernjapan (https://www.facebook.com/bernjapan/)
Instagram: @bern_japan (https://www.instagram.com/bern_japan/)
– *About FREAK’S STORE*
It started with the desire to “convey the richness and excitement of America to Japan.”
Since our founding in 1986, we have selected items that we think are really good, mainly clothing, but also culture and art. A select shop that proposes realistic ways to enjoy a rich lifestyle as a freak who actively enjoys life experience.
FREAK’S STORE Official Online Store “Daytona Park”
(https://www.daytona-park.com/)
Instagram ( * https://www.instagram.com/freaksstore_official/*