Regarding the implementation cost of the Shichi-Go-San event, 37.6% of respondents said “10,000 yen to less than 40,000 yen” was the most common answer, and it is clear that there is an increasing tendency to save money compared to last year.
When it comes to costumes, most people are conscious of their personal color and face type.
*Ururu Co., Ltd.*
Press release: September 13, 2024
**
Regarding the implementation cost of the Shichi-Go-San event, 37.6% of respondents said “10,000 yen to less than 40,000 yen” was the most common answer, and it is clear that there is an increasing tendency to save money compared to last year.
When it comes to costumes, most people are conscious of their personal color and face type.
*~On-site photography service “OurPhoto” conducts “Shichi-Go-San Latest Survey 2024”~*
As a leading company in solving labor shortage issues, Ururu Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Hoshi) develops multiple SaaS services.
OurPhoto Co., Ltd. (Chuo-ku, Tokyo Representative Director: Tanaka), a wholly owned subsidiary of Tomoya)
Ietsugu (hereinafter referred to as “OurPhoto”) conducted the “Shichi-Go-San Latest Fact-Survey” targeting 250 senior mothers and fathers who held Shichi-Go-San events in 2023 last year.
2024” was implemented. OurPhoto has been conducting the “Survey on the Latest Status of Shichi-Go-San Events” since 2023, and the results of this survey have revealed the latest status of Shichi-Go-San events.
* [Survey Summary] *
– At Shichi-Go-San*
The top three events carried out were “Wearing Shichi-Go-San costumes” (85.6%), “Visiting shrines and temples (62.4%)”, and “Studio photography (including before and after shots)” (61.2%). More than 60% of people carry out
* to the results. -Result 1-
– The most common timing for Shichi-Go-San events* is between 1 week and 1 month in advance (25.6%), with over 60% of people making preparations at least a month in advance.*
. -Result 3,4-
– When asked about the total cost of holding the Shichi-Go-San event, * The most common answer was “10,000 yen – 39,999 yen (37.6%)”, followed by “40,000 yen – 69,999 yen (31.6%)” *
It is clear that the tendency to save has increased compared to last year. -Result 11-
– Regarding the implementation of the Shichi-Go-San event* More than half of the respondents placed particular emphasis on “location (e.g., close to home or a place where family members can gather)” (52.8%), followed by “children’s costumes” (42.4%), which accounted for over 40%.
* As a result, * the most common point of attention when it comes to costumes is “being conscious of the child’s personal color and face type (27.2%)”. -Results 14,16-
– How to use the data taken at Shichigosan Festival *
The most common answer, more than half, was “Printed photos (52.4%),” followed by “Put them in an album or photo book (44.4%).” * Also,*
Twenty percent (21.2%) of people turned their photo data into goods. -Result 17-
* [Investigation background] *
“Shichi-Go-San” is a traditional event that has existed in Japan since ancient times, expressing gratitude for the growth of children over the past years and praying for their healthy growth in the future. While this is a valuable event for parents who can feel their child’s growth, it also involves a wide variety of events, including worship, prayers, photo shoots, and a dinner party, so it costs a lot of money. Therefore, “Our Photo” conducted a survey on the actual situation regarding Shichi-Go-San among senior parents who held Shichi-Go-San last year, in order to find out whether the continuing rise in prices is affecting the way they celebrate the event and how they spend their money.
*For single answers, the total may not add up to 100% due to rounding to the second decimal place.
* [Precautions when using survey results] *
When citing or publishing the survey results, please use the survey name “Shichi-Go-San Latest Survey 2024” and the source URL ( https://www.uluru.biz/news/14001
* [Survey results] *
* -Result 1-*
When asked about the events held during the Shichi-Go-San event, the responses were “Wearing Shichi-Go-San costumes” (85.6%), “Visiting shrines and temples (62.4%)”, and “Studio photography (including before and after shots)” (61.2%). ”, the results showed that more than 60% of people implemented the top three.
* -Result 2-*
The most common participants in Shichi-Go-San events were parents (96.8%), followed by maternal grandparents (35.2%), brothers and sisters (30.4%), paternal grandparents (28.8%), and It was found that more “maternal grandparents” participated than “paternal
grandparents”.
* -Result 3-*
Regarding the timing of Shichi-Go-San events, starting from November 15th, the day of Shichi-Go-San, the most common choice is “1 week to 1 month before (25.6%)”, followed by “the day before to 1 week before” (21.6%). Here are the results.
* -Result 4-*
When asked about when they started preparing for the Shichi-Go-San event, the most common response was “1 month to 2 months ago (26.4%),” followed by “1 week to 1 month ago (20.8%).” The results were “3 months ago to 6 months ago (16.8%)” and “2 months ago to 3 months ago (14.8%).”
* -Result 5-*
When asked about what was difficult about the Shichi-Go-San event, including the day itself and preparations, the most common response was “Keeping the event going without hurting the children’s mood (44.4%),” followed by “Kimono and hakama that the children were not accustomed to.” , spending time in zori sandals (37.2%),” “scheduling for the day of Shichi-Go-San (29.2%),” and “selecting and arranging costumes (28.4%).”
* -Result 6-*
When asked about the best things to prepare for the Shichi-Go-San event, 1st place was “children’s comfortable shoes for moving around” (51.2%), 2nd place was “children’s favorite sweets and juice (50.0%)”, and 3rd place was “children’s favorite snacks and juices (50.0%)”. The result was “clothes for children to change into” (40.0%).
* -Result 7-*
Before and on the day of the Shichi-Go-San event, when we asked respondents for advice on how to avoid mistakes and regrets, such as things they were glad they had done and things they should have done, they answered questions about how to overcome difficulties and how they were glad they had prepared. I was able to get specific answers about things based on my experiences.
* ■Spending time in kimono, hakama, sandals, etc. that children are not used to *
・Please bring clean clothes and shoes in case you complain about wearing a kimono. As expected, I changed clothes on the way. ・Depending on the shrine, there may be unfamiliar places such as steeply curved bridges or cobblestone pavements, which can be dangerous, so comfortable sports shoes are essential.
・Practice dressing your child in advance
* ■Complete the event without hurting the child’s mood*
– Be as close to the child’s wishes as possible when choosing costumes and accessory preferences.
– Tell your child, “Let’s wear a kimono. It’s a fun day.”
・It was great to read a picture book about the Shichi-Go-San event and instill a fun image in the children.
・We rehearsed taking photos at home several times beforehand, and complimented him with excitement as if he had changed into a hero costume.
* ■Other advice from senior moms and dads*
・By checking the schedule and simulating the flow of the practice day, children can feel at ease and move smoothly.
・Things I wish I had brought were a comb and a rubber band. It’s a hairstyle I’m not used to doing, and since I was touching it a lot, it sometimes fell out of shape a little.
・It had been a long time since I had taken a photo shoot, and my face was so tense that I couldn’t make much progress. I always have a lot of fake smiles (burikko-style) when filming at home, so I felt like I should have practiced smiling more naturally in advance.
・I should have thought a little more about the clothes my younger child wears.
* -Result 8-*
When asked about children’s clothing, the most common response was “kimono, hakama (84.8%),” followed by “dress, suit (11.2%),” and “dress, tuxedo (8.8%).” It can be seen that traditional kimonos and hakamas remain overwhelmingly popular as attire for children participating in Shichi-Go-San events.
* -Result 9-*
When asked about arranging children’s costumes, “Rented” (70.4%) ranked first, followed by “Purchased” and “Weared hand-me-downs from family, relatives, acquaintances” at 15.6%, tied for second place. It turns out that about 70% of the cars were arranged by rental.
* -Result 10-*
When asked about arranging hair, make-up and dressing for children on Shichi-Go-San, the most common answer was “I had it done at a photo studio (46.8%)”, followed by “My parents or relatives did it at home (32.4%)”. ” and “I had it done at a beauty salon (12.0%).”
* -Result 11-*
When asked about the total cost of holding a Shichi-Go-San event, the most common response was “10,000 yen to 39,999 yen (37.6%),” followed by “40,000 yen to 69,999 yen (31.6%).” Compared to the survey conducted last year (*), the number of people taking the survey for “10,000 yen to 39,999 yen” increased by 5.1 points, and the number of people taking the survey for “40,000 yen to 69,999 yen” decreased by 12.4 points, so this year It has become clear that there is an increasing tendency to save money.
* -Result 12-*
When asked whether the costs incurred were as expected, the most common answer was “It was as expected (60.4%)”, followed by “It cost more than expected (20.0%)” and “It cost less than expected (20.0%)”. 11.6%), with more than half of the people implementing the project within their budget.
* -Result 13-*
When asked whether their grandparents provided financial assistance, nearly half of them answered, “No assistance (48.0%),” followed by, “They provided approximately 10-30% of the expenses (17.2%).” ”, and “Approximately 40-60% of the costs incurred were subsidized (12.8%).” In addition, a total of 56.0% of the respondents answered that they received no assistance or declined the offer of assistance, indicating that more than half of them did not receive financial assistance from their grandparents other than gift money.
* -Result 14-*
When asked what they particularly focused on when holding a
Shichi-Go-San event, 1st place was “location (e.g., close to home, a place where families can easily gather)” (52.8%), and 2nd place was “children’s costumes (42.4%)” )” and 3rd place was “Easy to implement (40.0%)”.
* -Result 15-*
When holding the Shichi-Go-San event in Result 14, we asked those who answered that they placed particular emphasis on “reducing costs” what they had done to reduce costs. The most common response was “I took advantage of the early bird discount” (61.4%), followed by “I did not purchase new costumes for my parents (42.9%)” and “I refrained from having a celebratory dinner (41.4%).” I did. Among those who answered “Other”, there were those who said, “I used a nearby shrine, which saved me money on transportation and prayer fees,” “I bought cheap costumes online,” and “I reduced the number of photos I took.” .
* -Result 16-*
When we asked them what they were particular about when choosing their child’s costume, the most common answer was “I was conscious of the child’s personal color and face type” (27.2%), followed by “I chose to dress them in memorable costumes that their parents or relatives wore during Shichi-Go-San.” (23.1%),” and “I searched for role models on SNS in advance and attached myself to them (15.0%).” Among those who answered “Other,” “My parents didn’t interfere and I chose what I liked,” “I chose the costumes and accessories so that they didn’t look too childish,” and “I checked in advance what costumes were available for rental.” Some people said, “I chose the studio after doing so.”
* -Result 17-*
When asked how they used the data taken at Shichi-Go-San, more than half of them said “Printed photos (52.4%),” followed by “Put them in an album or photo book (44.4%).” The result was 1st place. Additionally, 20% (21.2%) of those who made their photo data into goods accounted for 20% (21.2%).
* [Consideration] *
*Comment from OurPhoto Co., Ltd. Representative Director Hisashi Tanaka* Through this fact-finding survey, we have discovered the latest reality regarding Shichi-Go-San.
First of all, compared to last year’s results (*), the total cost of holding the Shichi-Go-San event has decreased from 40,000 yen to 69,999 yen to 10,000 yen to 39,999 yen. From this result, it is possible that the Shichi-Go-San event is also influenced by rising prices and that people are becoming more frugal.
In addition, the most important point when choosing costumes for children was “I was conscious of the child’s personal color and face type” (27.2%), and from the free answers, “I chose what the child liked” was the most common answer. was obtained. This suggests that there are many people who implement Shichi-Go-San in original ways that suit the individuality of their children.
Regarding Shichi-Go-San photography data, more than half of the respondents answered that they had printed photos (52.4%), followed by “putting them together in an album or photo book (44.4%),” and many people chose to develop or create originals. I found out that I kept it as a merchandise.
Since the spread of smartphones, fewer people are developing photos, but by preserving the photographic data in some form, you can always feel the special moments and precious memories in your daily life. In conclusion, even though digitalization is progressing, physical photos and goods have their own charm, and it is expected that many people will value that.
Since each family implements Shichi-Go-San in their own unique way, OurPhoto has developed a service that supports the implementation of Shichi-Go-San events full of originality while taking advantage of the strength of our on-site photography service, which is that it can be used freely and easily. We will continue to strive to improve quality and meet customer expectations.
(*) OurPhoto “Shichi-Go-San Latest Survey 2023”:
https://www.uluru.biz/news/12386
* [Survey overview] *
・Survey name: “Latest Shichi-Go-San fact-finding survey 2024” asking senior moms and dads
・Survey method: Internet survey using crowdsourcing “Shufuti” ・Survey period: August 5th (Monday) to August 13th (Tuesday), 2024 ・Survey target: Moms and dads who held Shichi-Go-San last year in 2023 ・Number of samples: 250 people
* ■Utilize the collaboration campaign with “Yumekan” and “STUDIO CARATT” to have an unforgettable Shichi-Go-San festival with carefully selected costumes! *
At OurPhoto, we are implementing an early bird discount campaign for Shichi-Go-San in stages as users consider making reservations for Shichi-Go-San photography earlier.
This second edition is limited to those using OurPhoto for the first time.You can use the shooting coupons distributed on the special page during the campaign period to shoot in the Shichi-Go-San genre and spend 16,500 yen or more on weekdays, 19,800 yen on weekends and holidays. If you book any of the above photo shoots, you will receive a 10% discount on the total amount.
In addition, we conducted a questionnaire survey titled “Shichigosan Latest Survey on the Current Status of Shichi-Go-San”
2024, when asked what they placed particular emphasis on when holding the Shichi-Go-San event, over 40% of respondents answered “Children’s costumes (42.4%),” indicating that many households place importance on children’s costumes. It became clear. Against this background, we operate the Kyoto kimono rental “Yumekan”, which has been used more than 177,000 times in total, and a photo studio/photo gallery, for those who have booked a photo shoot on OurPhoto. STUDIO
We also offer discounts on costume rentals from “CARATT”.
* ■Campaign overview*
[Campaign name] Limited to first-time users! Shichi-Go-San early bird discount 10% OFF campaign! Second edition
[Special site URL] https://our-photo.co/lp/753202408
[Coupon details] 10% off the total amount for on-site shooting of the shooting genre “Shichi-Go-San”
【versus
Elephant] If you are using OurPhoto for the first time, and the shooting fee for one frame (50 minutes) for the genre “Shichi-Go-San” is 16,500 yen or more on weekdays, 19,800 yen or more on weekends and holidays.
[Period] August 1, 2024 (Thursday) to October 31, 2024 (Thursday) *Please make your reservation within the above period. The shooting date does not have to be within the period.
[Coupon code] E6eau49q
[How to use] Enter the coupon code in the “Use coupon” field when booking a photo shoot.
[Notes]
The following are not eligible for coupon use.
– Genre “Shichi-Go-San” is not selected
– Have used OurPhoto for on-site photography at least once – Requests that have already been booked
– If you cancel your current request and make a new reservation – Can be used in conjunction with other coupons
– For use by corporations (companies)
*If you forget to enter the information, we will not be able to apply the coupon later.
*If you cancel your reservation after it is approved for the first time, the coupon will not be applied when you re-book. If you would like to take a “Shichi-Go-San” photo shoot within the above period after canceling, please contact the OurPhoto office.
*If it is determined that the actual photo taken is not for
Shichi-Go-San, a discount may be requested at a later date.
*All prices include tax.
[Flow of shooting]
In the future, OurPhoto will continue to update the “celebration day” photography culture by providing services that go beyond the traditional photography experience, while leveraging the strength of on-site photography services, which are free and easy to use. I’m coming.
* What is “OurPhoto” * (* https://our-photo.co/*