[Reborn] Ehime fragrant local sake festival in Haneda Airport Garden *Reborn*
Press release: September 13, 2024
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Ehime fragrant local sake festival in Haneda Airport Garden
REVORN Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Hiroaki Matsuoka, hereinafter referred to as REVORN), whose mission is to create a platform for scents, is collaborating with Ehime Prefecture and the Ehime Prefecture Sake Brewers Association to create products from Ehime Prefecture’s original flowers. We will be holding tastings and sales of delicious local sake from Ehime, including the “Ehime Sakurahime Series,” which uses the yeast we have developed, as well as experience events. Experience a brand guessing game using a chart visualized using our unique aroma index “Fragrance (R)︎”, an alcohol search app, and food pairing that offers dishes that match the aroma and taste from our unique perspective. can.
*●Location*
Haneda Airport Garden 1F Grand Foyer
●Date and time
Saturday, September 21, 2024 11:00AM-6:00PM (Last order until 5:30PM) ●Exhibition contents
* 1.Tasting sales by the brewer*
Vendors: Ishizuchi Sake Brewery, Yagi Sake Brewery Department, Umenishiki, Minakuchi Sake Brewery, Seiryu Sake Brewery, Ehime Prefecture Sake Brewery Association (sake sales from other breweries) *Breweries that have won numerous awards in domestic and international competitions will be exhibiting.
* 2.Tourism PR by Ehime Prefecture*
We provide tourist information for Ehime Prefecture. The popular “Mican” will also be coming!
* 3.Experience event planned by Reborn*
*・Food pairing sales*
Based on our expert knowledge of the aroma and taste of lebone, we provide food and drink sets that go perfectly together.
*・Sake tasting challenge*
Let’s guess the four brands while comparing the “fragrance (R)” chart that expresses the various scents proposed by Reborn. You will experience a new way to enjoy sake by paying attention to its aroma.
* ・Alcohol search app experience*
You can be the first to experience an app that provides a new alcohol experience that Reborn is currently developing. From “17 types of scents” and “tastes”
You can search for your favorite sake, and it will also suggest dishes that go well with it, along with reasons why. You can also discover alcoholic beverages that go well with a variety of dishes.
An example of the “Sake Aroma (R) Chart” developed by Reborn Back side of business card size version of “Sake Aroma (R) Chart”
●Sponsored by Ehime Prefecture
●Co-sponsored by Ehime Prefecture Sake Brewers Association
●Special cooperation Reborn Co., Ltd.
Visualization of scent using scent index “fragrance (R)”
～There are no established evaluation indicators for fragrance～ It is said that 80% of the taste that humans perceive comes from aroma. For example, the aroma of Japanese sake is made up of a large number of components, and is characterized by the combination and balance of these components. However, indicators for evaluating scents have not yet been established, and the product’s appeal may not be fully appealing to consumers. In recent years, the measurement and display of sugar content, which is a reference indicator of sweetness, has become popular in fruits, making it possible to brand brands and greatly influencing consumer purchasing behavior.
At Reborn, we have created a system to accurately convey the appeal of products with distinctive scents to consumers by formulating “fragrance intensity (R)” as a new fragrance index, and we have also created a system to accurately convey the appeal of products with distinctive scents to consumers, as well as reduce production costs such as quality control and improve quality. We are working to create objective indicators of scent so that it can be used as a tool to contribute to improvement.
*Reborn Co., Ltd.*
Olfactory technology (Scent
We are developing a variety of businesses to build infrastructure for technology and create a new cultural foundation that enriches people’s lives. We aim to define “smell” and democratize smell by building an odor data platform that accumulates odor data from all over the world using our proprietary odor sensing device and AI.
At a major food manufacturer, we conducted a demonstration experiment in which Reborn’s uniquely developed odor sensor and AI were used as an alternative to sensory evaluation tests on food processing production lines, which were previously conducted only using human sense of smell, with the aim of introducing them into factories. We provide solutions to solve various odor-related issues in the environment, agriculture, medicine, etc.
Established: December 2018
Head office: Shinkawa ST Building 2F, 1-25-2 Shinkawa, Chuo-ku, Tokyo Representative: Hiroaki Matsuoka
Business content: Solution development using scent x AI x DX HP: https://www.revorn.co.jp/