Celebrating 20th anniversary! Morimoto’s “Dorayaki” sold 100,000 pieces in one month, “Hokkaido Dorayaki Nouveau” will be released on Friday, October 25, 2024!

Morimoto Co., Ltd.

Celebrating 20th anniversary! Morimoto’s “Dorayaki” sold 100,000 pieces in one month, “Hokkaido Dorayaki Nouveau” will be released on Friday, October 25, 2024!

We use new adzuki beans from Tokachi, freshly harvested this fall, to quickly deliver the deliciousness of the season. [Reservation period: Friday, September 20, 2024 to Thursday, October 24, 2024]

Morimoto Co., Ltd. (Head office location: 4-12-1 Chiyoda-cho, Chitose City, Hokkaido/Representative Director and President: Shinji Morimoto) connects the blessings of the earth, producers, and customers with deliciousness. “Hokkaido” using new adzuki beans. We would like to inform you that we will start accepting reservations for “Dorayaki Nouveau” at Morimoto’s directly managed stores and official online shop from Friday, September 20, 2024.

For 20 years, we have continued to deliver freshly made dorayaki using new adzuki beans from Memuro Town in the Tokachi region, a famous adzuki bean production area.

“Hokkaido Dorayaki Nouveau,” which we have delivered every year since its launch in 2004, has become a long-selling product that has been loved for 20 years. For this product, in order to fully enjoy the original taste of Tokachi-produced adzuki beans, freshly harvested adzuki beans are sent directly from the production area to the factory and immediately made into bean paste.

The freshly harvested new adzuki beans that are only harvested once a year are made by Mr. Tsujino, an adzuki bean farmer in Memuro-cho, Tokachi, Hokkaido. New adzuki beans grown with love in the cool climate and vast land of the Tokachi region are characterized by a freshness that can only be enjoyed at this time of year. Mr. Tsujino’s red beans are especially well-cared for and have a very rich aroma. This year, our 20th anniversary, we will continue to deliver freshly made dorayaki as soon as possible, allowing you to enjoy the “seasonal” taste.

Morimoto official website

4 features of “Hokkaido Dorayaki Nouveau” only available once a year

1. Only freshly harvested new adzuki beans are used.
   Mr. Tsujino, an adzuki bean farmer in Memuro-cho, Tokachi, is trusted by Morimoto for producing high-quality adzuki beans. The azuki beans from Mr. Tsujino’s field retain their bean flavor, resulting in a flavorful filling. This year too, the red beans are growing with lots of love. By continuing to use Tsujino’s adzuki beans for many years, Morimoto has become familiar with the properties of this adzuki bean, which has led to the creation of delicious bean paste.



2. Making bean paste that shows the skill of craftsmen.
   The deliciousness of the bean paste is the key to the deliciousness of Japanese sweets. Because it is so important, Morimoto is particular about manufacturing it at its own factory. Japanese confectionery craftsmen with solid experience and skills carefully adjust the cooking method while watching the adzuki beans to bring out the original flavor of the ingredients. After making many prototypes, we create the best bean paste for Dorayaki Nouveau.



3. Chitose’s delicious water.
   The new adzuki beans are cooked with delicious water from Chitose, Hokkaido, whose main water source is Naibetsu River spring water, which has been selected as one of the 100 most famous waters.



4. Plump fabric.
   The temperature of the heat is important for fluffy and fine-grained dough. It brings out the refreshing sweetness and freshness of new adzuki beans.

About reservation benefits

We will offer you a special price as a benefit for reservations made during the period until October 24, 2024 (Thursday). In addition, the number of items sold out in stores increases year by year, and there is a limit to the amount that can be manufactured in a day, so we have divided the reservation period into 1st reservation and 2nd reservation to ensure delivery.

• Reservation period: 1st reservation/September 20, 2024 (Friday) to October 6, 2024 (Sunday)
• Second reservation/Monday, October 7, 2024 to Thursday, October 24, 2024
• Special price: 1st reservation / 5 pieces, usually 1,500 yen, 1,400 yen, 10 pieces, usually 3,000 yen, 2,800 yen
  2nd reservation / 5 pieces, usually 1,500 yen is 1,400 yen, 10 pieces is 2,800 yen instead of the usual 3,000 yen
• You can specify the delivery date as October 25, 2024 (Friday), the release date.
• Single items are not eligible for discounts. Price includes tax.

Consistent with Sustainable Development Goals (SDGs)

In the Sustainable Development Goals (SDGs), in order to actively utilize materials produced in Hokkaido (wheat, adzuki beans, etc.) and work on local production for local consumption, we are meeting the 11 items “Creating cities where people can continue to live”, and we are collaborating with producers. By continuing our partnership, we are positioning and developing our products as “Sustainable Sweets (R)” as they meet the 17 criteria of “Let’s achieve our goals through partnership.”

Product overview

Product name: Hokkaido Dorayaki Nouveau
Price: 1 piece 280 yen (direct store price), 5 pieces 1,400 yen, 10 pieces 2,800 yen
(*Prices vary at online shops. 5 pieces 1,500 yen, 10 pieces 3,000 yen)
*All prices include tax
Storage temperature: Normal temperature
Best before date: 7 days from date of manufacture
Reservation period: Friday, September 20, 2024 – Thursday, October 24, 2024
Sales start: Friday, October 25, 2024 (Limited quantity sale)
Sales location: All 22 Morimoto stores, Morimoto official online shop
For product inquiries: Morimoto Customer Service Center 0120-24-4181 (8:30-17:00)

2024 edition package

Morimoto living with Hokkaido
Living in harmony with Hokkaido, Morimoto is celebrating its 75th anniversary since its founding in Hokkaido, connecting producers and customers with the blessings of the earth through delicious food. As a company that lives together with Hokkaido, we develop and sell a variety of sweets and breads using Hokkaido’s wonderful ingredients.