[H&M] H&M, A/W
The 2024 collection launch event “H&M&LONDON” was held in London. The performance of Charli XCX, who serves as a campaign model, will liven up the venue.
*H&M*
Press release: September 13, 2024
**
H&M, A/W
The 2024 collection launch event “H&M&LONDON” was held in London. The performance of Charli XCX, who serves as a campaign model, will liven up the venue.
*Special guests including event host and campaign model Lila Moss, Naomi Campbell, Shay Mitchell, and Amelia Gray will be in attendance*
[September 12, 2024 London time] H&M A/W
The launch event for the 2024 collection was held at the Copper Box Arena in east London. Charli is a pop star and model for this campaign.
A special live performance was held by XCX (Charlie XCX). In addition, performances by dancers who attracted attention in the A/W campaign, artist Maximo
Exhibitions of works by Recio and Weirdcore, experiential content, and the work of Albert Moya, who worked on this campaign film, were on display.
At the afterparty, a DJ set led by Jamie xx and SHERELLE was a great success.
This fall, H&M is taking its traditional fashion style even further, with H&M A/W
This event was held along with the announcement of the 2024
collection. It was the first step in a global event focused on fashion and music, and it was a special event that brought together creative communities from fashion cities around the world.
Naomi Campbell (model)
Left: Iris Lowe (model) Right: Lyla Moss (model)
Rafferty Rowe (model)
Shay Mitchell (actress and model)
Manu Rios (actor)
Mia Regan (model)
“We are honored to partner with a global music icon like Charli It is an essential element of H&M’s activities.
Creative Advisor Ann-Sofie Johansson
Charli XCX’s performance represents H&M’s longstanding collaboration with innovative creatives. Her style, which combines friendliness and boldness, is A/W
It perfectly reflects the world view of the 2024 collection.
“Last night was a memorable night. It was fun partying in London with H&M and all of our fans.”Charli
XCX (Charlie XCX)
There will continue to be 12 unique events in eight different cities, with H&M also announcing special fashion drops. Each event has its own identity and features hosts that reflect the characteristics of that city. The content will be inspired by each city, celebrating style, music, community, self-expression and individuality. H&M will offer customers the opportunity to apply and participate in these events via social media.
The H&M& project is inspired by the spirit of collaboration that has always been essential to H&M. DJ Kiddy
Smile and Romy, Dazed, COLORSxSTUDIOS, NTS, who represent fashion and culture, as well as Crisp Pizza W6 and Adam.
and
This includes partnerships with a variety of creative industry talent, including food and beverage innovators such as Albin. Following “H&M&LONDON” is “H&M&STOCKHOLM” on September 14th.
This fashion and music-focused event tour will run through November in major cities including Berlin, New York and Paris.
*Collection details*
Release date: Thursday, September 12, 2024
Number of product models: 154 models
Product price range: 1,999 yen to 16,999 yen (tax included)
Available stores: H&M Shibuya store, Harajuku store, Shinsaibashi store, Shinjuku store, Kyoto store, Landmark Plaza Yokohama store, Terrace Mall Shonan store, Cosca Bayside
Stores store, LaLaport Yokohama store, LaLaport Ebina store, Aeon Mall Matsumoto store, Umeda store, Ebisubashi store, Tenjin store, Hiroshima store, Aeon Mall Okayama store, Aeon Mall Shijonawate store, Futakotamagawa Rise store, Sapporo store, Utsunomiya Interpark, LaLaport Tachikawa Tachihi/Aeon Mall Takasaki store/
Aeon Mall Musashi Murayama store, Ario Kameari store, Aeon Mall Morioka store, Sendai Parco 2 stores, Aeon Mall Rifu store, Kobe Harborland umie store,
LaLaport Aichi Togo store, LaLaport Koshien store, Ikebukuro store, Ginza Namiki-dori store, H&M Divercity Tokyo Plaza store, Cocoon City store, Olinas Kinshicho store, AEON Mall Okinawa Rycom store, SanA Urasoe West Coast Parco City store, Mallage Shobu store, Aeon lake town mori
LaLaport Shinmisato store and H&M official online store (hm.com)
Campaign page:
Women’s campaign page
Men’s campaign page
Kids campaign page
Baby campaign page