Review Co., Ltd.
[Research Report] What cosmetics tend to be left over without being used up? 1st place was “Eye Shadow”!
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“Sablog” (https://best-review.co.jp/sublogg/
(https://best-review.co.jp/), is a We conducted a survey targeting people in their 20s and above regarding “cosmetics that tend to be left over without being used up until the end.”
We will publish the results.
Survey overview
Survey target: Men and women in their 20s and above
Survey date: August 2024
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (95 women, 5 men)
Research report: https://best-review.co.jp/sublogg/report-316/ *When quoting the results of this survey, please use the “Sablog” URL (https://best-review.co.jp/sublogg/).
Survey results summary
When we conducted a survey on cosmetics that tend to be left over without being used up until the end, eye shadow came in first place. We will also introduce other items in ranking format.
[image: “Eye shadow” took first place.
“Lipstick” and “cheek” came in second place, followed by “eyebrow” in 4th place.
1st place: Eyeshadow
-Since it contains several colors, one of them will always remain. In particular, white types and those made to create tear bags are of little use. (Female in her 30s)
・When I have a multi-colored palette with 5-6 colors, the colors I always use run out first, leaving me with pink (Female in her 40s) ・I only put a little bit on my eyelids, and if I have a palette with multiple colors, I tend to end up with colors that I don’t use. (Female in her 30s)
1st place was “eye shadow”.
There are many types of colors, and there was an opinion that it was difficult to run out, and only the colors that were not used remained. 2nd place: Lipstick
・This is because new products are announced frequently and I tend to keep my eyes peeled, and I rarely use lipstick in the first place (female in her 20s).
・It doesn’t decrease at all, so it’s easy to end up with leftovers at the end of the day without being able to use them up. (Male in his 30s)
・Because I want different colors and want to try them out, I keep buying new things (female in her 30s)
2nd place is “lipstick”.
Many people find that towards the end of the day, it becomes difficult to apply, and the color wears off slowly, so many people end up wanting a different color before they run out.
3rd place: Teak
・The amount you use at a time is smaller than other products, so you tend to have some left over. (Male in his 20s)
・I’ve been using the same one for years, and it never goes away. (Female in her 20s)
・If you change it to another color before you use it up, the expiration date will expire. (Female in her 20s)
4th place: Eyebrow
– I often end up using only one color that I like and not using any other colors. (Female in her 30s)
・I buy it out of necessity, but end up using it only a few times. (Male in his 40s)
・Eyebrow (pencil type) lasts a long time, so I often don’t use it all. (Female in her 50s and up)
“Eyebrow” came in 4th place.
4th place: Concealer
・I buy it to cover it, but I tend to forget it when I’m in a hurry and end up not using it (female in her 40s)
・Concealer may not be used at all, so it tends to be left unused. (Male in his 30s)
・I use it every day, but I only use it on areas of concern and it doesn’t wear off much, so it tends to remain. (Female in her 30s) “Concealer” also came in 4th place.
There are times when I don’t use it, so I often end up with some left over without using it up until the end.
6th place: Others
・When it comes to nail polish, I end up wanting a different color before I use it all (woman in her 50s and up)
・It’s a manicure. I end up with some left over because I don’t use it up because it solidifies or I get tired of the color (female in her 30s)
・After some time has passed since they started using mascara, they become concerned about hygiene and stop using it (female in her 30s) Other comments included “nail polish” and “mascara.”
summary
When we surveyed 100 people, 55.0% of them answered “eyeshadow.” Many respondents also said that they wanted other colors before they ran out, so they only kept the colors they didn’t use.
Many people use only a small amount at a time and end up wanting something else before they run out.
Why not use this as a reference when purchasing cosmetics?
■About Review Co., Ltd.
Our company operates the information site “Sablogg
(https://best-review.co.jp/sublogg/)” that is useful for daily life. We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
URL: https://best-review.co.jp/