[yutori, Inc.]
yutori holds a public participation brand launch audition project “facKINGroad”, with no prior apparel experience required; winner determined
*yutori, Inc.*
Press release: September 14, 2024
**
yutori holds a public participation brand launch audition project “facKINGroad”, with no prior apparel experience required; winner determined
*~The winner is “ASIAN GAL” Kosari who launched Gally Roll~* * Yutori Co., Ltd., which develops multiple street brands
(Headquarters: Setagaya-ku, Tokyo / President and CEO: Takanobu Kataishi / Below)
yutori) has started broadcasting “facKINGroad”, a brand launch audition project for the general public, with no prior apparel experience required, from February. This audition project started with 200 challengers (applicants), and after half a year of screening, it was finally narrowed down to 4 people, and the pop-up was held over two days on August 24th and 25th, 2024. The winner of the event was Gally
”ASIAN* who launched Roll (* * https://www.instagram.com/gallyroll/
* Item sales are scheduled for November 2024. *
* New projects are in progress, so please keep an eye on her and Gally Roll’s future trends. *
*Details about the pop-up are available in the final episode of facKINGroad #6. *
*Please take a look at Yutori’s official YouTube channel “Yutororan no Hitoru: Behind the Scenes of an Apparel Company”*
* https://www.youtube.com/@yutoriinc*
*About “facKINGroad”*
“facKINGroad”, a major audition held by yutori, is a coined word consisting of “fashion king”, and is a project to discover the next generation of brand directors who want to create a brand that represents young people.
Open to the general public, no apparel experience required. Audition winners can open their own brand from yutori, and yutori
will set aside 5 million yen as a reserve fund to launch the brand.
We don’t make clothes,
We are creating a new era of apparel.
The audition is being streamed on Yutori’s official YouTube channel, “Yutoranai Hibi: Behind the Scenes of an Apparel Company.” https://www.youtube.com/@yutoriinc
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* ■ Yutori Co., Ltd.*
April 2018
Founded. With the aim of creating the first opportunity for timid geniuses, we formed the secondhand clothing community “Secondhand Girls.” Later launched an apparel D2C brand in July 2020.
Announced joining ZOZO group. “genzai” “9090” “centimeter” “My Sugar” Babe” and other fashion brands, and the cumulative number of Instagram followers exceeds 1.93 million (as of the end of August 2024). In April 2022, the brand “F-LAGSTUF-F” and in August, A.Z.R Co., Ltd. will join the Yutori Group. Our own EC site “YZ
In addition to the expansion of “STORE”, we are currently developing 23 physical stores nationwide (as of the end of March 2024). “TURN STRANGER TO STRONGER”
We aim to grow into Asia’s largest street company. Listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO (IPO) in the history of an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
BRAND
“9090”: https://www.instagram.com/9090s_/
“genzai”: https://www.instagram.com/genzai_official/
“F-LAGSTUF-F”: https://www.instagram.com/f_lagstuf_f/
“centimeter”: https://www.instagram.com/centimeter_store/
“My Sugar Babe”: https://www.instagram.com/mysugarbabe_official/
[Contact information regarding this matter]
yutori PRESS E-mail: pr@yutori.tokyo