[Cross Locations] Launched a new type of analysis menu group [Bird Eye People Flow] that uses AI to provide a bird’s-eye view of the area and the flow of people in front of the store with one click. *Cross Locations*
Press release: September 15, 2024
**
Launched a new type of analysis menu group [Bird Eye People Flow] that uses AI to provide an overview of the area and the flow of people in front of stores with one click.
*~ Announcing the “Road Traffic Volume Map” that allows you to quickly understand road traffic volume and the “Area Concentration Map” that allows you to see the density of people in an area ~*
* People flow data analysis platform “Location AI Platform(R)” (hereinafter referred to as “LAP”)” and “Location Marketing Service”, an advertising distribution service that uses smartphone location information data.
(hereinafter referred to as LMS)” Cross Locations Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative Director: Obi)
Issuke (hereinafter referred to as “Cross Locations”) will begin offering a new type of analysis menu group [Bird Eye People Flow] that allows you to intuitively understand the state of local people flow from a bird’s perspective. This new menu makes it possible to quickly understand “road traffic volume” and “area density” on the map. *
*Development background*
With conventional “people flow analysis systems/tools,” it is necessary to register points of interest (POIs) and set conditions such as the analysis period, day of the week, and gender before starting the analysis. It was necessary to understand this and visualize the desired results before conducting the analysis. On the other hand, the new analysis menu group [Bird’s Eye People Flow] allows you to get an overview of the people flow on the map by simply clicking on any area or point without requiring any advance
preparation. You can intuitively understand the flow of people.
Among the two newly developed widgets, the “Road Traffic Map” allows store development staff to understand the amount of people and vehicles in the vicinity before opening a new store, which can be useful for sales forecasts and risk assessments. You can. In addition, the “area density map” allows you to visualize the degree of gathering of people, making it possible to efficiently operate stores and formulate promotion plans. Furthermore, these widgets can be used in a wide range of fields, including government, tourism, smart city planning, traffic management, and outdoor advertising, allowing them to meet a wide range of business needs.
* [Bird Eye People Flow] Overview of new functions – New analysis menu group that provides an overview of people flows across the country * * 1. Road traffic map – Instantly understand road traffic volume (scheduled to start in October) *
The “Road Traffic Map” is a new widget that utilizes data from the “Road Traffic Cloud” of Geotechnologies Corporation, a capital and business alliance partner, through an API and integrates Cross Locations’ unique UI and functions. By using this widget, it is possible to visualize traffic volume on a road-by-road basis by utilizing a precise road database and vast amount of location information from all over Japan.
This allows us to respond to a wide range of business applications and regional issues, such as store development, transportation planning, and analysis of local traffic conditions. This widget supports LAP and LAP
It is provided as an option menu to Lite users and can be used for a monthly fee of 50,000 yen (excluding tax) and an annual contract of 600,000 yen (excluding tax).
Figure 1. “Road traffic map” function: Check the average pedestrian traffic volume in the surrounding area and the traffic volume on the specified sidewalk
Figure 2. “Road traffic map” function: Compare the traffic volumes of multiple roads at once in a table
* 2. Area density map – Instantly understand area density (scheduled to start in October) *
“Area Concentration Map” is a new widget that uses AI to understand the movements of people visiting stores or specific areas, as well as the degree of crowd density by time of day. By using this map, you can understand the congestion situation around the area and use it for visitor analysis, event mobilization planning, traffic congestion mitigation measures, etc.
From the map, you can easily see where people are gathering from a bird’s-eye view based on the shade of color depending on the density of people. By checking the number of people in the area when opening a new store on a map, store developers can find necessary insights from the actual situation and behavior of consumers in a specific area. This widget is provided free of charge to LAP users as a new widget.
Figure 3. “Area density map” function: Understand the degree of crowd density by time of day *Development screen
Cross Locations will continue to develop new functions that meet customers’ business needs through advanced AI technology development and continue to evolve LAP. We will strongly support the business growth of companies and provide solutions that are useful for regional revitalization and sustainable urban development.
About Cross Locations Co., Ltd.
Our mission is to “combine, analyze, and visualize a wide variety of location and spatial information in a meaningful way so that anyone can utilize it.” Location is a unique technology that uses AI to analyze and visualize location information big data.
Engine(TM)” development and business utilization cloud-based platform “Location AI”
Platform(R)”, cloud service “People Flow Analytics(R)”, etc., and “Location”, which supports companies’ business expansion by utilizing people flow data.
“Inbound Marketing Service” and “Inbound Marketing”, an advertising distribution and analysis service that utilizes inbound data. We are promoting “Location Tech” by providing “Service”.
Company name: Cross Locations Co., Ltd.
URL: https://www.x-locations.com/
Representative: Kazusuke Obi, Representative Director
Address: 6F Kobayashi Building, 1-2-9 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Business details:
・Development of location information big data analysis engine “Location Engine(TM)” and business utilization cloud-type platform “Location AI”
Development and provision of “Platform(R)” and cloud service “Human Flow Analytics(R)”.
・Next-generation location-based marketing service “Location Marketing Service” and “Inbound” utilizing global people flow data
Marketing Service”
* ■About location information analysis data provided by our company*
The data provided by our company is location information data from a smartphone application with the user’s permission.The data is completely anonymized without being linked to personal information, and the user has given permission for third party use for analytical purposes. Only the data obtained is used. (
https://www.x-locations.com/privacy-policy/ )
In order to ensure the accuracy of the analysis results, we eliminate bias in the original data (specific apps from specific carriers) and use completely anonymized data from numerous apps from all mobile carrier users. “Location” is our proprietary analysis engine. Engine(TM)” analyzes device ID, latitude and longitude information, and time stamps in direct conjunction with map and facility
information, allowing for pinpoint analysis data that is difficult with “analysis using mesh-type location information data.” It is possible to provide.