[Mita Seimenjo] 3rd store in Shinjuku area opens in Shinjuku Kabukicho on Tuesday, September 24th! For the first three days after opening, we will give away original Mita Seimenjo goods on a first-come, first-served basis!
*MP Kitchen Co., Ltd.*
Press release: September 16, 2024
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[Mita Seimenjo] 3rd store in Shinjuku area opens in Shinjuku Kabukicho on Tuesday, September 24th! For the first three days after opening, we will give away original Mita Seimenjo goods on a first-come, first-served basis!
*The third store is now open in the Shinjuku area, following the Shinjuku West Exit and Shinjuku East Exit stores! We will also hold a pre-opening event. For details, please refer to “Pre-Open Overview” below. *
* “Tsukemen specialty store” operated by MP Kitchen Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takehiko Murakami)
Mita Seimenjo will open its third store in the Shinjuku area, the center of downtown Tokyo, on September 24, 2024 (Tuesday)!
With a wide variety of single-item menus, this new store can be enjoyed not only by tsukemen lovers but also by fans of Sanda Seimenjo.
We will operate Mita Seimenjo’s tsukemen with the mottos of “more easily”, “more and more”, and “fullness and happiness for everyone”. Please look forward to it! ! *
* [Opening Campaign] *
To celebrate the opening of Mita Seimenjo Kabukicho store, we will be giving away “special menma” and “original stickers” for 3 days only from the opening on September 24th (Tuesday). We look forward to your visit, not only to those who live nearby, but also to those who are visiting the area.
* *Campaign goods will end as soon as they run out*
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[Please note] We are expecting a large number of customers to visit our store from the time we open. Even during business hours, if we run out of ingredients or if there are too many customers waiting in line, we may cancel the event at the discretion of our employees. * * Thank you for your understanding. *
* [The pre-opening event has also been decided urgently! 】*
*Pre-opening overview*
*On the pre-opening day, we will also be offering noodles at half price! * Date: Friday, September 20th
Time: 1st part 11:00-13:00, 2nd part 18:00-20:00
As a token of our gratitude, we will be offering noodles at half price to customers who visit us on the day.
* *Applicable to customers who are in line before closing time. * * *Even during business hours, if we run out of ingredients or if there are too many customers waiting in line, we may cancel the event at the discretion of our employees. *
* ■We are also offering the same price service for the three sizes [medium, medium, and large] that have not changed since our founding* We will continue to carry out the advantageous noodle amount change that applies to all Mita Seimenjo stores.You can choose the amount of noodles that suits you from [medium, medium, and large], depending on how your stomach feels at the time. Please feel free to choose the amount of noodles.
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* Renewed signboard “Mita Gold” *
The most eye-catching signboard is the “Mita Gold” adopted for this new store, with a design that catches customers’ attention both day and night.
Our concept is to create a bright and warm store that anyone can easily enter. We pray that our store will be loved by everyone in the area. Counter seats only on the first floor
The spacious second floor seats can be used for various occasions. The image is an image
* ■Bright and spacious store/interior *
We strive to create a comfortable space with warm lighting that gives you a sense of security, safety, and cleanliness.
In order to accommodate a variety of customers, we have 15 counter seats on the 1st floor, 8 counter seats and 18 table seats on the 2nd floor.
It can be used by individuals, groups, welcome and farewell parties, and drinking parties.
* ■Mobile order system is used for orders *
We have adopted a contactless ordering system where you can place your order using your smartphone or tablet using the QR code installed on the counter or table in the store.
It is also written in English, simplified Chinese, and Hangul, so inbound customers can use it with confidence.
If you do not have a terminal or are not comfortable with operating a terminal, please do not worry as we accept verbal orders.
* ■Kabukicho store main products *
* Extra thick tsukemen *
It goes without saying that the special rich soup is synonymous with Mita Seimenjo! A bowl of deep flavor that brings out the flavor of pork bones and seafood to the utmost. The extra-thick soup is more than rich and has a creamy texture that hits you as soon as you take a bite. The soup contains cubed chashu pork, extra-thick menma, green onions, seaweed, and fish meal, making it a highly complete product. With the accent of chopped yuzu, you can enjoy a rich yet refreshing taste to the very end. This product has been loved ever since it was introduced as a standard at Mita Seimenjo.
Official Instagram
* Egg noodles (TKM) *
Since its release at the end of 2023, the product has received a huge response that exceeded expectations, and was selected as the Higashi-Maegashira item in the 2024 Nikkei MJ First Half Hit Product Ranking, and was one of the factors that led to the TKM trend that became a hot topic.
Videos related to this product on official SNS have been viewed a total of over 1 million times. Including external contributors, it has exceeded an astonishing 21 million views! Mita Seimenjo’s TKM, which has the three characteristics of “deliciousness”, “saltiness”, and “looks good”, was developed with the desire to have as many customers as possible know more about TKM.
The secret of Mita-style TKM is to stir it until it foams and eat it creamy! The “ultimate” egg-kake noodles made with two extravagantly red high-quality eggs. It is characterized by its runny yolk and rich texture. If you like, please drizzle the extra truffle oil over the special sauce made from dashi stock extracted from sea bream, bonito flakes, kelp, and shiitake mushrooms.
*The eggs used may vary depending on purchasing conditions, but we use only high quality eggs.
Official Instagram
* ・Single dish *
*Gold prize fried chicken*
The batter is crispy and the meat is tender. Deep-fried chicken full of commitment. Perfect with tsukemen and alcohol.
“Karaage”, which won the Karaage Grand Prix, is by far the most popular “one-dish menu” at Mita Seimenjo!
*Chicken skin skewers*
It is extremely soft and chewy even among other types of chicken skin. It has a perfect texture, crispy on the outside and juicy on the inside. It’s so delicious that once you start eating one, you won’t be able to stop.
*Snack rouleau*
The harmonious combination of star anise spice and sweet and spicy meat is sure to be addicting.
This is a dish that you should enjoy with alcohol!
* ■Mita Seimenjo’s commitment *
* The rich pork bone and seafood soup mixes with the extra-thick noodles for maximum deliciousness. *
“Rich Tonkotsu Seafood Soup” is made by slowly cooking the pork bones and seafood to bring out the flavor of the pork bones and seafood to the utmost. We are particular about the blend of flour to maximize the compatibility with the soup, and our extra-thick noodles do not compromise on aroma or texture. Same price for 3 sizes: [medium, medium, and large]. You can eat to your heart’s content.
* Specially made extra-thick noodles with a focus on aroma and chewiness * Our proud extra-thick noodles are made from a blend of several types of flour. Change the water addition rate depending on the temperature and humidity of the day. When serving the noodles, the boiling time is adjusted depending on the condition of the noodles. By rinsing the noodles with cold water after they are boiled, the chewy elasticity, smoothness, and natural flavor of the noodles are enhanced.
* Rich pork bone seafood soup cooked over time *
The special rich dipping sauce combines the concentrated flavor of pork bones and seafood with plenty of carefully selected ingredients. In order to provide the soup to our customers in the best possible condition, we do not allow any compromise in the entire process. Enjoy this soup that we proudly serve as a Tsukemen specialty restaurant. * ■About the store overview *
[Location] 1,2F, 103rd Tokyo Building, 1-14-3 Kabukicho, Shinjuku-ku, Tokyo 160-0021
■Business hours
[Monday – Thursday] 11:00 AM – 3:00 AM (L.O. 2:30 AM)
[Fridays and days before holidays] 11:00 AM to 6:00 AM (L.O. 5:30 AM) [Sat] 10:00 AM to 6:00 AM (L.O. 5:30 AM)
[Sunday/Holiday] 10:00 AM to 3:00 AM (L.O. 2:30 AM)
[Number of seats] Total number of seats: 41 seats
1F: 15 seats (15 counter seats)
2F: 26 seats (8 counter seats/18 table seats)
[Telephone] 03-6273-8511
Seibu Shinjuku Line [Seibu Shinjuku Station] 3 minutes walk
4 minutes walk from Tokyo Metro Marunouchi Line [Shinjuku Station] JR Chuo Line and others [Shinjuku Station] East exit 6 minutes walk 7 minutes walk from Toei Oedo Line [Shinjuku Nishiguchi Station] * ■About Tsukemen specialty store Mita Seimenjo *
Mita Seimenjo opened its first store in Mita, Minato-ku, Tokyo in 2008. As of August 2024, we are a “tsukemen specialty store” with 44 stores nationwide. As an evangelist for the popularization of tsukemen, he offers many seasonal tsukemen in addition to his classic “Rich Tonkotsu Seafood Tsukemen”. In addition, we have a wide variety of side menus, and our famous “karaage” won the gold medal in the 11th Karaage Grand Prix East Japan Soy Sauce Sauce Category. In addition, we are taking on various initiatives to make tsukemen more familiar to people, such as mail-order business, posting videos on YouTube, and launching a delivery specialty store called “Demae Mita Seimenjo”.
The 3rd of every month is “Mita Day” and will be available on the Mita Seimenjo official app, X, Instagram, and TikTok.
Delivering limited edition images at great prices. If you show us the image, we will give you a discount on one “all-on” topping. Want to know more about Mita Seimen Shop The rich pork bone and seafood soup mixes with the extra-thick noodles for an extremely delicious dish.
If you want to know more about Mita Seimenjo, click here!
MP Kitchen Co., Ltd.
■Company overview
Trade name: MP Kitchen Co., Ltd.
Established: March 1992
Head office location: 2F Kawakami Building, 2-6-11 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021
Number of employees: 1,500 (200 full-time employees, 1,300 partners) *As of June 2024
Business content: Comprehensive development and operation of restaurants URL: http://www.mpkitchen.co.jp/
Tel: 03-3770-0077
[Official website/SNS]
Mita Seimenjo official website: https://mita-seimen.com/
Mail order site: https://ec-mpkitchen.shop/
Official Twitter: https://twitter.com/mitaseimen
Official Instagram: https://www.instagram.com/mita.seimen_official/ Official YouTube: https://onl.bz/8GpUSa4
Official TikTok: https://www.tiktok.com/@mita.seimen_official