[Classicom Co., Ltd.]
“Nordic Living Tools Store” reprints vintage cups and saucers with the 120-year-old domestic brand “Noritake”, sold out to about 1,500 customers within the first day of release!
*Classicom Co., Ltd.*
Press release: September 17, 2024
“Nordic Living Tools Store” reprints vintage cups and saucers with the 120-year-old domestic brand “Noritake”, sold out to about 1,500 customers within the first day of release!
*~With the increasing demand for vintage items, we launched our first reprint item, and the response exceeded our expectations~*
Life Culture Platform “Nordic lifestyle tool store ”, Classiccom Co., Ltd. (Headquarters: Kunitachi City, Tokyo, President and CEO: Kohei Aoki, hereinafter referred to as the “Company”), which develops and sells miscellaneous goods and clothing, and operates media, has announced that it will be reprinting the product in 2024 as the Company’s first reprint project. From Saturday, September 14, 2019, Noritake Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director and President: Higashiyama
“Viola Cup & Saucer” in collaboration with Akira (hereinafter referred to as “Noritake”) / Noritake × KURASHI&Trips
We are pleased to announce that we started selling “PUBLISHING” and the approximately 1,500 people who had reserved it sold out within one day of its release.
At the same time, we will also reveal the great response that over 1,500 people have already registered for restock notifications in the two days since they were sold out, and the background that led us to release our first reprint item.
* ■Product overview*
Product name* :* Viola cup & saucer / Noritake × KURASHI&Trips PUBLISHING Product page URL: https://hokuohkurashi.com/product_contents/11670
This is a reprint design limited to our store featuring flowers. *Reprinted in response to rising demand for vintage items, it received a huge response with about 1,500 customers selling out within the first day of release*
“Nordic Living Tools Store” was founded in September 2007 by brother and sister founders Aoki, CEO of Classicom, and Sato, executive vice president and manager of “Nordic Living Tools Store,” who bought vintage tableware and miscellaneous goods in Scandinavia. It started by selling it on an e-commerce site. After that, as the scale of our services expanded and customer demand increased, we reduced our handling of vintage items, which were limited in stock, and shifted to handling mass-produced current items and selling original products.
However, even now, vintage items are still very popular, and in recent years, ARABIA’s “Crocus”
The reprint design series such as “ has become very popular with customers, with many products selling out on the day of release.
Vintage themes are also gaining popularity in content such as videos and articles.
Reference article: It’s been 15 years since I fell in love with you. What is the appeal of vintage tableware, which is the origin of our store?
Against the backdrop of increasing demand for vintage items, we launched the “Viola Cup & Saucer” on Saturday, September 14, 2024 as our first vintage reprint project.
/ Noritake × KURASHI&Trips
PUBLISHING” sold out approximately 1,500 customers in one day, although there was a limit of 4 customers per person. In addition, the “Restock Notification Registration” service, which allows customers to request an e-mail notification when the next product arrives, has already received a great response, with more than 1,500 people registering within two days of the product being sold out.
Established 120 years ago* Background of our efforts with Japan’s long-established tableware brand “Noritake”*
“Nordic Living Tools Store” Manager Sato
The cup and saucer on the bottom left is Sato’s favorite item, the one on the top right is a reprint limited to our store.
The manufacturer selected for the first reprint project of “Nordic Living Tools Store” is “Noritake,” a long-established Japanese tableware brand with a 120-year history.
Founded in 1904, the company succeeded in manufacturing Japan’s first dinner set in 1914. With reliable quality backed by advanced technology and beautiful designs with rich sensibilities, this brand is one of Japan’s leading tableware brands and is loved in a variety of food settings, including homes, hotels, and restaurants.
The impetus for this collaboration was the encounter with “Noritake” a year and a half ago, when store manager Sato drank coffee in a “Noritake” cup while on a trip. , now sold out) for home use. Feel the spread of a new style with the elegant design unique to vintage, Instagram
When I posted it, I received a lot of feedback from customers. In addition to the growing demand for vintage items, we have also started a reprint project in response to customer feedback regarding Noritake cups and saucers.
The two companies co-created the delicate design, and the original “Viola” pattern was also decorated.
For this project, the two companies collaborated to recreate and reproduce the design as much as possible, using Sato’s favorite vintage cup and saucer as a base, and using some original motifs. The material is bone china. In 1932, “Noritake” succeeded in developing Japan’s first bone china.
The gold arabesque pattern on the edges of the cup and saucer was hand-drawn by the Noritake designer. The original cup and saucer was made in an era when designs were hand-drawn, so there is no data on it, and no transfer paper version remains from that time. Copying was necessary to recreate the unique hand-painted feel.
The gold decorations on the edges and handles of the cup and saucer are delicately hand-crafted by Noritake craftsmen. The original shape of the saucer had a shell-like relief, but this time we recreated it by painting a circular saucer with a frilled gold edge.
The viola flowers that decorate the entire cup and saucer are our store’s original design created by Classicom’s designers. With an elegant appearance that embodies both loveliness and dignified atmosphere, the design aims to be a vintage-like item that will be loved for many years to come.
Classicocom designer who designed the store manager Sato and the viola pattern. In response to this great response, we would like to develop a reprint project with long-established domestic and international brands, as well as brands from Northern Europe, which is the origin of our business.
Related article: [Development secrets] We created a special cup and saucer exclusive to our store with the long-established brand “Noritake”
*Product overview*
Product Name: Viola Cup & Saucer / Noritake × KURASHI&Trips PUBLISHING Product page URL: https://hokuohkurashi.com/product_contents/11670
Release date: Saturday, September 14, 2024
Sales price: 6,930 yen (tax included)
Material: bone china
Size cm (approx.):
[Cup] Caliber: 9.6, major axis: 11.9, height: 5.8
[Saucer] Diameter: 15.1, Height: 2.1
Capacity ml (approx.): 190 (full of water)
Weight g (approx.): 285
*Purchase is limited to 4 customers per person.
*Please register for restock notification from the product page above. What is “Noritake”?
I want to make white, beautiful, and elaborate Western tableware in Japan. The history of Noritake began when the founder, Ichizaemon Morimura, who was a trading company, Morimura Gumi, exporting Japanese antiques and miscellaneous goods, saw beautiful white European porcelain and made a firm commitment to it.
In 1904, Nippon Toki LLC (currently
Noritake Co., Ltd.) was established. Build a modern factory and start researching Western tableware manufacturing. After much trial and error, in 1914, they succeeded in producing Japan’s first dinner set. It was exported mainly to the United States and gained popularity, and eventually became known around the world as Noritake China.
Since then, Noritake’s ceramics have been loved around the world for their delicate designs and elegance born from Japanese aesthetics.
Official website: https://tableware.noritake.co.jp/f/product/ What is “Nordic Living Tools Store”?
“Nordic Living Tools Store” is a life culture platform that sells miscellaneous goods, apparel, etc. under the theme of “Let’s create a lifestyle that fits.” and delivers various content related to daily life. It started in 2007 as an e-commerce site specializing in vintage Scandinavian tableware, and currently handles products from all over the world, including Japan, as well as planning and selling original products. A variety of content, including recipes, columns, interview articles, podcasts, documentary videos, and original dramas such as “The Aoba Family’s Table” which was made into a movie in 2021, is available on over 7.44 million engagement accounts (official smartphone apps and SNS). By communicating through our followers), we are creating a strong bond with our customers.
Official website: https://hokuohkurashi.com/
Life culture composition diagram. A platform that connects customers with their worldview (life culture).
An image of a “Nordic lifestyle tool store.” A resort park-like platform where you can experience a unique worldview.
Company Profile
Company name: Classicom Co., Ltd.
English notation: Kurashicom Inc.
Head Office: Nonowa Kunitachi SOUTH 3F, 1-1-52 Naka, Kunitachi City, Tokyo Established: September 2006
Representative: Representative Director and President Kohei Aoki Number of employees: 98 (including 2 part-time workers, as of the end of July 2023)
Business content: Life culture platform business (EC management, media management content development, advertising planning and sales, miscellaneous goods/apparel planning and sales)
URL: https://kurashi.com/
New listing on the Tokyo Stock Exchange Growth Market on August 5, 2022 (stock code: 7110)