[Yokohama Beer Brewery Co., Ltd.] 25th anniversary event “YOKOHAMA BEER 25th ANNIVERSARY” was held at Yokohama Beer main store restaurant UMAYA.
FESTIVAL -PARK-” will be held on October 19th (Sat) and 20th (Sun), 2024! *Yokohama Brewery Co., Ltd.*
Press release: September 17, 2024
**
25th anniversary event “YOKOHAMA BEER 25th ANNIVERSARY FESTIVAL” will be held at Yokohama Beer main store restaurant UMAYA.
-PARK-” will be held on October 19th (Sat) and 20th (Sun), 2024! *A market utilizing the outdoor street in front of the store will also be held at the same time. Yokohama Beer 25th anniversary! Thank you to everyone! *
Logo illustration: Hitohisa Isogai
“YOKOHAMA Beer”, which celebrated its 25th anniversary, will hold an anniversary festival “YOKOHAMA” for two days, October 19th (Saturday) and October 20th (Sunday), 2024, using the main restaurant “UMAYA” and the street in front of the store (outdoor).
BEER25th ANNIVERSARY FESTIVAL -PARK-” will be held!
The theme of the anniversary festival is “PARK”
“Yokohama Beer” has been delivering beer under the theme of “Bringing excitement to life in Yokohama with beer that connects people!” Together with our main restaurant “UMAYA,” which is also celebrating its 25th anniversary, we would like to foster “Yokohama Beer” as a base for the local community.
The theme of the anniversary festival is “PARK”.
A place where everyone can spend time as they please, like a park. A place where loose connections are created through beer.
A warm place where you can feel connected to the city, businesses, shops, and people.
We hope to hold a Thanksgiving that is full of who we are as we aim to become such a place! Above all, we would like to express our gratitude to everyone who takes care of us on a daily basis, and we want them to enjoy themselves as much as they can like children playing in the park! We look forward to your visit.
* [Event Overview] *
* ・Date*
2024/10/19 (Sat) – 20 (Sun)
* ・Time*
Outdoor area: 12:00-16:00
Main store area: 12:00-20:00
*・Participation fee*
* -Main store area-*
Entrance fee 2000 yen
Bonus: 1 25th anniversary original reusable cup, 2 drink or food vouchers included)
*Cash, PayPay payment (on the day)
* -Outdoor area-*
Free admission
* ・In case of rain*
Events are held in the main store area
Only outdoor areas are canceled.
* ·venue*
Yokohama Beer Main Store UMAYA 1/2F Yokohama Kannai Jisho Building 6-68-1 Sumiyoshi-cho, Naka-ku, Yokohama, Kanagawa 231-0013
* [Outdoor area * 12:00-16:00*] A market connected to the city will be held! * In the outdoor area, we will hold a market where you can connect with the city and have fun with a beer in hand! You can enjoy different content with each day’s theme.
10/19 (Sat) Theme “PLAY MARKET”
* ・ZEROWASTE Market (Patagonia Yokohama/Kannai)*
Would you like to enjoy shopping together while being responsible for the earth and not producing trash? Shops from areas connected to Patagonia Yokohama/Kannai gather at the market! There are shops offering a variety of products such as organic vegetables, zero-waste goods, organic coffee, and zero-waste baked goods. Patagonia From Yokohama/Kannai, Patagonia
Provisions is planning to open a store. Would you like to learn more about the future of responsible business for both sellers and consumers, and share the zero-waste lifestyle together from Yokohama? HP:
https://www.patagonia.jp/patagonia-yokohama-kannai-japan/store_924604499.html
We will be holding a market that can be enjoyed by both children and adults, with a focus on children’s content!
* ・Book Market (LOCAL BOOK STORE kita. )*
“LOCAL BOOK STORE kita.” is a “bookstore called a book mansion where (bookstore owners) gather with one shelf and one owner.” It is located at the entrance of the coworking space called mass x mass｜Kannai Future Center on the 1st floor of the Kanagawa Prefecture Small and Medium Enterprise Hall building. It started in June 2021 as a store where people who live and work in Yokohama or have ties to this city gather to communicate in new ways through books while valuing their generations, values, and individuality. Please enjoy the unique worldview of bookstore owners in their 20s to 80s who love books.
HP: https://kitabooks.jp/
・Yokoshima City (tete)
“tete” is a brand that creates upcycled products by recombining genuine leather that is already available in the world, including leather that has been made into products and leather that has been stored for many years. This time, “tete” is hosting “Yokoshima City” with the aim of recycling materials.
HP: https://www.tete-bag.jp/
* ・Dagashi Shop, Children’s Fair (Toy and Dagashi Shop Green House) * Yomura of the design office “March and Store” was in charge of the renovation design of the main restaurant “UMAYA”
This store is run by Green House, a toy and candy store run by Chiharu. HP: https://www.instagram.com/greenhouse_machida/
* ・Goods stall, Minato Mirai Line Ondo live performance (Yokohama Rapid Railway Co., Ltd.)*
The Minato Mirai Line, operated by Yokohama Rapid Railway, runs from Yokohama Station to Motomachi-Chukagai Station, serving the Minato Mirai 21 district, Yokohama Chinatown,
It opened on February 1, 2004 as a railway that connects Yokohama’s representative business, commercial, and tourist areas such as Motomachi, Yamashita, and Yamate districts. In the main store area on October 20th (Sunday), we will be performing the original song “Minato Mirai Line Ondo”, which was created to commemorate the 20th
anniversary of the opening of the Minato Mirai Line. Let’s dance and have fun together! We will also be selling original Minato Mirai Line goods.
HP: https://mm21railway.co.jp/
* ・Craft Beer Paper Chigiri-e Workshop (KENTA AOKI x Kitafuku Co., Ltd.) * “Yokohama Wharf Yori Kaigan Dori Ijinkan True Picture” by artist KENTA AOKI, used on the label of Yokohama Lager.
A workshop will be held where everyone will create a collage of craft beer paper and paste it onto a sketch that pays homage to the original “Craft Beer Paper.” The completed work will be displayed at the main restaurant!
“Craft Beer Paper” is upcycled recycled paper made by mixing malt residue from the craft beer brewing process into paper. It is developed and sold by Kitafuku Co., Ltd., a Yokohama-based start-up company that operates with the philosophy of “solving local issues by working together.”
KENTA AOKI: https://note.com/qingmu_art
kitafuku Co., Ltd.: https://kitafuku-project.com/
* ・Danish style game (Criocity Co., Ltd.) *
A Danish-style jitters game was held by Yokohama’s messenger company “Criocity.” The Danish Cycling Game is a bicycle education program for children developed by the Cyclist Federation of Denmark, which is known as one of the most advanced bicycle countries in Europe. Based on the concept of “learning while playing,” students use kick bikes (bicycles without pedals) to develop their sense of balance, driving skills, coordination, and crisis avoidance skills while enjoying games.
We decided to open this store because we brewed the official original beer for the Messenger World Championship held at Nissan Stadium in September 2023.
Participating age: 3 to 5 years old
Event date and time: We will notify you as soon as it is confirmed. Pre-registration: Scheduled to be distributed via Yokohama Beer and Curiosity website and SNS
HP: https://courio-city.com/
*Outdoor area food stall*
* ・Chicken specialty store Umeya (*Opened on both days)*
A long-established chicken specialty store that has been in business for 112 years. As a local chicken shop in Yoshida-cho, Naka-ku, Yokohama, we operate a wholesale business to restaurants including yakitori restaurants, as well as a retail business that sells fresh poultry meat and chicken side dishes over the counter.
HP: https://www.umeya-torinikuten.co.jp/
* ・Beer Bar Boucher (*Open only on the 20th)*
We manufacture and sell homemade hams and sausages in Rokkakubashi, Kanagawa Ward, and also open a German beer bar only on weekends. We would like you to experience Germany’s rich food culture, including not only international award-winning charcuterie, but also beer, wine, and local cuisine.
HP: https://www5f.biglobe.ne.jp/~bouchere/
Umeya
beer bar bushel
* [Main store area * 12:00-20:00*] Let’s all have a toast! ! * The main restaurant “UMAYA” will sell original food, beer, and goods commemorating the 25th anniversary. Furthermore, we will prepare plans to enliven the toasts, such as talk events and live performances. Other content will be added as well. Please look forward to it! ! * ・Yokobi Talk*
To commemorate our 25th anniversary, we will be holding a talk event inviting various guests from past brewers! We are waiting for you with many exciting themes about Yokohama Beer’s past and future. We will announce the details as soon as they are decided!
* ・Heat wave strike out (natural hot spring Manten no Yu) *
* ・Let’s make an anniversary logo T-shirt! On-site silk screen printing (Studio Toha)*
* ・Yokobi rock-paper-scissors tournament where you can win gorgeous prizes* * ・Live performance*
Happy Beer Festival Band
Minato Mirai Line Ondo
Tokyo Spitzbuam
Takeya Nakao (jazz guitarist)
*The schedule will be announced later!
*Additional artists will be announced as soon as they are decided! * [25th anniversary beer will also be on sale! 】*
To commemorate the 25th anniversary, original beer will also be on sale! We prepared beer in a beer style that has a certain feeling for “Yokohama Beer”. Beer details will be announced later!
*Yokohama Beer*
“Yokohama Beer” is a local beer company that has been in operation for 25 years. Based in Yokohama and Kanagawa, we cultivate craft beer that connects people. Has won numerous international beer awards. Pursuing even better beer quality! In addition, in order to enliven Yokohama, the “Craft Beer City” where Japan’s largest concentration of craft beer breweries is located, we are working on town development through the “excitement” of craft beer.
■HP
https://yokohamabeer.com/
■ Main restaurant UMAYA
https://yokohamabeer.com/restaurant/
■ Online store
https://www.yokohamabeer.shop
■ Instagram
https://www.instagram.com/yokohamabeer/