East Japan Railway Company
About the “I want to go and eat the Sea of Japan!” campaign – Let’s ride the Joetsu-Hokuriku Shinkansen and enjoy the delicious seafood of the Sea of Japan ♪ –
1. Campaign Period
September 17, 2024 (Tuesday) to May 6, 2025 (Tuesday)
2. Campaign Title
I want to go and eat the Sea of Japan!
3. Main Promotional Developments
(1) Poster
The character “Japan Sea Seafood,” which is an illustration of seafood caught in the Sea of Japan, will appear at JR East’s main stations, station concierges, on major trains in the Tokyo metropolitan area, and on a special website. Advertisements will include displaying posters and POP decorations.
(2) Special Website
A special website will be launched to introduce seafood caught in the Sea of Japan and discount tickets. Visit here: https://www.jreast.co.jp/nihonkai/
4. Enjoy the delicacies of the Sea of Japan at a great price!
(1) Save money on train travel with the “Shinkansen e-ticket service”
Discounted tickets for the Joetsu Shinkansen and Hokuriku Shinkansen exclusively for Ekinet members! The Shinkansen e-Ticket (Tokuda Value 14) offers discounts on fares and charges with early reservations.
- Sale period: From 10:00 one month before the boarding date to 11:50 pm 14 days before the boarding date
- Discount rate: 30% discount on fares and charges
- Seat: Reserved seat for regular cars
- Target trains: Joetsu Shinkansen “Toki” and “Tanigawa”, Hokuriku Shinkansen “Kagayaki” and “Hakutaka”
(2) JR East View Tourism & Sales Co., Ltd. Travel Products
Exclusive travel plans that include seafood caught in the Sea of Japan through the “JR East View Dynamic Rail Pack” and “Travel in Japan, Railway Travel.”
(3) Travel Agency Products
Major travel agencies will offer packages featuring the seafood of the Sea of Japan. Please refer to each agency’s brochures for more details.
(4) Local Benefits
Customers using the Joetsu/Hokuriku Shinkansen with a “Shinkansen e-ticket” or “Hokuriku Arch Pass” can enjoy limited-time benefits in Niigata, Toyama, Ishikawa, and Fukui prefectures.
Visit: Hokuriku Arch Pass
5. Initiatives at JRE MALL
(1) “JRE MALL Hometown Tax”
Discount coupons for the JR East View Dynamic Rail Pack are available as part of the hometown tax return gifts. Learn more: Train trip with hometown tax
(2) Enjoy seafood from the Sea of Japan at home!
After your trip, enjoy seafood at home through JRE MALL. Explore return gifts related to the Sea of Japan here: Hokuriku area
Shop at: JRE MALL Shopping
6. Inbound Expansion
(1) Promotions in Taiwan
Advertising in Taiwan will promote the appeal of branded crabs caught in the Sea of Japan.
(2) Decoration at the “2024 Taipei International Travel Expo”
We will exhibit at the 2024 Taipei International Travel Expo from November 1 to November 4, 2024.
*The contents of this press release are subject to change. The images used are for illustrative purposes only.