[GENDA Co., Ltd.]
Shin Corporation, which operates “Karaoke BanBan,” has integrated its head office with GENDA. Accelerating integrated group management ~ Simultaneously renewing the corporate logo and brand logo ~
*GENDA Co., Ltd.*
Press release: September 17, 2024
**
Shin Corporation, which operates “Karaoke BanBan,” has integrated its head office with GENDA. Accelerating integrated group management ~ Simultaneously renewing the corporate logo and brand logo ~
GENDA Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and Chairman: Hisashi Kataoka, Representative Director and President: Shin
Shin Corporation Co., Ltd. (Headquarters: Minato-ku, Tokyo,
Representative Director and President: Kawaguchi) is a group company of Mai (hereinafter referred to as the “Company”).
We would like to inform you that the head office of Shin Corporation (hereinafter referred to as “Shin Corporation”) has been relocated to the Tokyo Shiodome Building, where our company is located.
By deepening our collaboration at the headquarters location, which has the central functions of the GENDA Group, we will further accelerate the integrated management of the GENDA Group.
Taking advantage of this move, we will create a new corporate logo for Shin Corporation and a brand logo for the karaoke store “Karaoke BanBan” operated by the company.
■Click here for Shin Corporation’s press release regarding the relocation of the head office.
https://www.shincorp.co.jp/corp-data/news-20240910.pdf
■About various logos
Comment from Nori Kawaguchi, President and CEO of Shin Corporation
-Corporate logo-
The new corporate logo was designed with inspiration from the technique of syncopation, which accents the rhythm of music. If you pronounce “Shin Corporation” in a fun way using syncopation, the “po” in corporation becomes an eighth note. Therefore, by incorporating an eighth note into the logo, we created a rhythmic and fun design. We want to make karaoke more fun. I think the company that provides this should also be fun.
The new logo design incorporates our desire to become a company that is more fun and dynamic than it is now.
-Karaoke BanBan logo-
Karaoke BanBan’s logo utilizes previous motifs while refining its design. By making the text uniform in thickness, it not only increases visibility but also conveys a sense of stability and reliability. The rounded curves also symbolize friendliness. Additionally, the design incorporates pointed shapes and slopes to add an element of movement and vitality. The sparks featured in the logo have also been changed to a well-proportioned star shape, symbolizing the company’s presence as a shining star and a compass that shows the direction in which it should aim. In terms of color, we changed the traditional dark navy to a bright blue, creating a design that gives an open impression with a sense of glamor and freedom.
■Shin Corporation Company Profile
Company name: Shin Corporation Co., Ltd.
Representative: Nori Kawaguchi, Representative Director and President Established: June 1989
Address: 9F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Website: https://www.shincorp.co.jp
■GENDA company profile
“Make life more enjoyable for people around the world”
In order to realize this Aspiration, GENDA is an entertainment company that aims to build a global entertainment network and increase the “total amount of fun” distributed throughout the world. We operate a wide range of businesses in entertainment, including amusement, karaoke, character merchandising, food and beverages, and content and promotion (movies, experiential content, etc.). We operate
approximately 800 stores and approximately 1,400 mini-location locations (unmanned game corners) in Japan and overseas, including amusement facilities such as “GiGO” and karaoke chain store “Karaoke BanBan.” We operate in Japan, the United States, Mainland China, Taiwan, the United Kingdom, and the Middle East.
Company name: GENDA Co., Ltd.
Representatives: Representative Director and Chairman Takashi Kataoka, Representative Director and President Mai Shin
Established: May 2018
Address: 17F, Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Website: https://genda.jp
GENDA IR page: https://genda.jp/ir