“Leading the next generation” Hakata Isso x Itookashi collaboration *EVORISE Co., Ltd.*
Press release: September 18, 2024
**
“Leading the next generation” Hakata Isso x Itookashi collaboration *~A supreme feast that pursues the aesthetics of taste~*
EVORISE Co., Ltd. (Representative Director, Taka Fukuoka Building 2F, 3-1-4 Hakataeki Higashi, Hakata-ku, Fukuoka City, Fukuoka Prefecture) Akihito Yamada) Main brand “Hakata Isso” with 3 stores in Fukuoka City and Itookashi Co., Ltd. (3-25-27 Haruyoshi, Chuo-ku, Fukuoka City, Fukuoka Prefecture, Representative Director)
Nobushi Tomari) The main brand “Itookashi,” which is gaining popularity for its fish dishes that bring a new twist, and has two stores in Fukuoka city, has brought together the strengths of both parties who are both strong enough to carry the next generation. As a token of our gratitude to our customers, October 19th (Saturday) and October 20th (Sunday)
We will be holding our first collaboration event for two days only.
* [Background of collaboration] *
“Hakata Isso” has inherited Hakata’s traditional tonkotsu ramen while incorporating innovations that suit the times, and has become a brand supported by many ramen fans with its rich tonkotsu ramen called “tonkotsu cappuccino.” I have grown up. On the other hand, “Itookashi” has established itself as a leader in a food culture that looks to the future with innovative ideas by adding a modern interpretation to Japanese tradition and proposing new possibilities for Japanese cuisine. .
With the motto “Building a new era in Hakata,” this collaboration was realized in order to propose a new culinary experience by bringing together two of the most powerful leaders in the next-generation food scene. Please enjoy the new taste created by tradition and innovation at Isookashi.
Isookashi [isookashi]
It is a coined word that combines “shu”, the meaning of the shop name of Itookashi, and “Issou”, which means Hakata Isso.
[Collaboration menu details]
“Isookashi” will offer a never-before-seen special menu that combines tonkotsu ramen created by “Hakata Isso” with
“Itookashi”’s original seafood dishes. Here are some of the menu items.
●Next generation seafood pork bone ramen
The tonkotsu soup newly created by “Hakata Isso” is combined with the original seafood dishes proposed by “Itookashi” for a next-generation taste experience.
[Hakata Isso x Itookashi collaboration event project overview] * Held at Robata No Itookashi on October 19th (Sat) and 20th (Sun) * In addition to limited edition creative ramen for two days, the collaboration event will feature everything from appetizers to earthenware pots to finish.
Please enjoy the new ramen on the same day, ignoring cost and profitability. From September 30th (Monday), advance tickets will be sold exclusively to Instagram followers.
If you would like to participate, please be sure to write down your preferred time slot from 1st to 3rd choice and send it to DM of “Isookashi”, the Instagram account dedicated to the “Hakata Isso” x “Itookashi” collaboration.
Please note that there will be a maximum of 2 seats per group. If there are too many applications, a lottery will be held and the results of the lottery will be announced after October 7th (Monday). Sales will only be accepted via DM, so please refrain from contacting the store directly.
– *Venue* Robata No Itookashi 2-3-13 Ropponmatsu, Chuo-ku, Fukuoka City, Fukuoka Prefecture
– * Sales start date and time * For followers only, from 10:00 on Monday, September 30, 2024
– * Instagram exclusive account * @isookashi
https://www.instagram.com/isookashi/
– *Reservation method*
Please send a DM to the “Isookashi” Instagram account with the representative’s name (full name), desired time slot (1st to 3rd choice), and number of people (up to 2 people). If there are too many applications, a lottery will be held.
– *Lottery results* We will announce them via DM from October 7th (Monday) onwards.
– * Price * 5,000 yen (tax included) *All-you-can-drink bottled beer, sake, and highball
*About business hours on the day*
On the day of the event, we will be open by the hour.
[Time system]
1. 12:00-13:00
2. 13:20-14:20
3. 14:40-15:40
4. 16:00-17:00
5. 17:20-18:20
6. 18:40-19:40
7. 20:00-21:00
Inquiries regarding tickets will only be answered through the Instagram account dedicated to “Iso Okashi”.
* Venue: Robata Notookashi store details*
Venue
Store name: Robata no Tookashi
Address: 2-3-13 Ropponmatsu, Chuo-ku, Fukuoka City, Fukuoka Prefecture Access: 5 minutes walk from Ropponmatsu Station on the Nanakuma Line 155m from Ropponmatsu Station
* Company Profile *
Company name: EVORISE Co., Ltd.
Location: Taka Fukuoka Building 2F, 3-1-4 Hakataeki Higashi, Hakata-ku, Fukuoka City, Fukuoka Prefecture
Date of establishment: April 2, 2014
Business content: Restaurant business/food consulting
Store information: Hakata Isso Hakata Station East Main Store/Nakasu Store/Gion Store/Shin-Yokohama Ramen Museum Store
The brothers opened Hakata Isso Hakata Station Higashi Main Store on November 27, 2012.
The rich pork bone ramen called “tonkotsu cappuccino” quickly grew to the point where long lines formed.
Fukuhakobi Meinohama Main Store 5 stores in total
URL: http://www.hakata-issou.com
Company name: Itokashi Co., Ltd.
Address: 3-25-27 Haruyoshi, Chuo-ku, Fukuoka City, Fukuoka Prefecture Business content: Management of restaurants specializing in fish Store information: Fish side dish Itokashi / Robata no Tookashi “ With the vision of “increasing the value of fish” and “breakfast culture,” Tabelog has grown to be No. 1 in Fukuoka searches.Hakata Hanakichi / Sakaba Arakabu
4 stores in total
URL: https://itookashi.co.jp/company/
* Contact information *
Dedicated official Instagram account: @isookashi
https://www.instagram.com/isookashi/
**