[9/18 Recruitment starts] “ALPS OUTDOOR SUMMIT” is an event where outdoor gear from all over the world gathers
A new online community that connects 365 days a year is opened in collaboration with OSIRO
*Oshiro Co., Ltd.*
Press release: September 18, 2024
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[9/18 Recruitment starts] “ALPS OUTDOOR SUMMIT” is an event where outdoor gear from all over the world gathers
A new online community that connects 365 days a year is opened in collaboration with OSIRO
*The first outdoor event of 2023 will be held in the community! Opening of a new online community where brands and fans can connect and communicate beyond events*
* Osiro Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Hirokazu Sugiyama, hereinafter referred to as “OSIRO”, an owned platform dedicated to the community)
Our company) is a general incorporated association, ALPS OUTDOOR SUMMIT (Head office: Matsumoto City, Nagano Prefecture, Representative Director: Junichi Murata, hereinafter referred to as
AOS) has partnered with the online community “ALPS OUTDOOR
“SUMMIT365” will be opened. In line with this, we will begin pre-recruiting members from September 18, 2024. Through this community, we will create a place where people who love the outdoors can interact in a natural way, transcending the boundaries between “makers and users” and “sellers and buyers.” *
* ◼︎Promote the creation of rich interactions between core outdoor fans* In 2023, AOS will hold the event “ALPS OUTDOOR”, which will bring together world-class outdoor gear bearing the company’s name. “SUMMIT” was held. Although it was held for the first time, it became one of the largest events in Japan, with 118 brands and a total of 25,000 participants, and became a hot topic.
In the future, we aim to further evolve this event and promote rich exchanges, not only on the day of the event, but also by continuing to connect with exhibitors and outdoor enthusiasts online 365 days a year, even after the event has ended.
Under such circumstances, AOS felt the value of our idea of creating a community-based media that gathers the passionate voices of outdoor enthusiasts, as well as the system and knowledge that facilitates the activation of interactions between our members. In addition, we sympathize with AOS’s desire to disseminate information about the outdoors from a neutral standpoint and its vision of “enlightening craftsmanship,” and we have entered into a business partnership to fully support the community management. We have concluded the agreement.
In addition, in connection with this business alliance, our company will collaborate with AOS’s online community “ALPS OUTDOOR”. We will be in charge of planning and designing “SUMMIT365″, from launch to operation. As a result, we will not only be able to provide the OSIRO system, an owned platform exclusively for communities, but also utilize the know-how we have cultivated over the years to design and operate communities, creating a community where outdoor brands and outdoor fans can interact with greater energy. We will do so.
* ◼︎About “ALPS OUTDOOR SUMMIT365”*
A community where creators and people connect 365 days a year, sharing their individual passions and respecting each other’s likes, deepening and expanding their love of the outdoors beyond the boundaries between creators and users.
The following activities are available exclusively to community members. ・Once a month, we send out the content “Maker B-side” where you can learn about the behind-the-scenes aspects of manufacturing by outdoor manufacturers.
・Participation in article production and editorial meetings by community members ・Participation in product development by outdoor manufacturers ・Events sent by members
・Posting articles as a place to exchange outdoor information – Opportunities for interaction between outdoor fans, outdoor manufacturers and outdoor fans
Advance recruitment starts: From Wednesday, September 18, 2024 Community Open: Friday, October 4, 2024
*“ALPS OUTDOOR” will be held from Saturday, October 5th to Sunday, October 6th, 2024.
7 days of free coupons will be distributed to attendees of the “SUMMIT” event.
Click here to join
“ALPS OUTDOOR SUMMIT365” member page
* ◼︎Comment from the person in charge of community organizer ALPS OUTDOOR SUMMIT General Incorporated Association*
* How would you answer if someone asked you, “What is your favorite outdoor activity or brand?” *
* I’m sure there are personal experiences and specific anecdotes, etc. * * I think the things you like will come to mind along with the “why” that supports your “like”. *
* So what would you say if someone asked you, “What activities or brands do you like?” *
* I think there are words that are somewhat abstract and that are steeped in sociality and the times. *
*What do we think (=extremely private episodes and favoritism)?* *While valuing the empathy that arises from “whatever (=sociality and era)”* * We aim to be a place where people who love the outdoors can connect in a natural way. *
* We also hope that not only individuals but also outdoor
manufacturers will participate.*
* Beyond the traditional boundaries of “maker and user” and “seller and buyer” * * We want to be a place where honest communication is born. * * Share your personal “passion”, *
*While respecting each other’s “likes”*
* Beyond the boundaries between creators and users *
* Deepen and expand your love of the outdoors. *
* We will continue to work towards such a community. *
◼︎About the general incorporated association ALPS OUTDOOR SUMMIT ALPS OUTDOOR General Incorporated Association
SUMMIT sponsors, plans and operates outdoor events, consults on outdoor projects, plans outdoor tours, environmental conservation activities, promotes mountain areas, promotes social education, activities to promote the healthy development of children,
international education and international exchange, etc. Through this event, we aim to enliven outdoor culture, realize a richer lifestyle, and contribute to the promotion of international exchange between Matsumoto City and Nagano Prefecture.
https://alpsoutdoorsummit.or.jp/
◼︎About Osiro Co., Ltd.
OSIRO Co., Ltd. develops and provides the community-only owned platform “OSIRO” with the mission of “making Japan an artistic and cultural powerhouse.”
OSIRO’s strengths are “expression of worldview”, “subscription”, and “community manager AI” to automate community activation. Currently, the range of services we provide is expanding not only to creators but also to brands, companies, and media. We aim to continue revitalizing all communities that use OSIRO, and we continue to evolve as an all-in-one system with functions and designs for this purpose. * ▼Contact information for this matter*
Oshiro Co., Ltd. Public Relations: Fujishima
Phone: 050-3555-1146
Email address: pr@osiro.it
The media kit can be viewed here