[LINE Research] My favorite Japanese car manufacturer is “Toyota”, followed by “Honda” and “Nissan”
*LINE Yahoo Inc.*
Press release: September 18, 2024
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[LINE Research] My favorite Japanese car manufacturer is “Toyota”, followed by “Honda” and “Nissan”
*LINE Research conducted a survey on car manufacturers nationwide targeting people in their teens to 60s*
LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) operates LINE Research, a research platform exclusively for smartphones, based on the company’s largest active research panel in Japan, with over 6.5 million people.
LINE Research conducted a survey of men and women in their teens to 60s from all over the country to find out which Japanese car manufacturer they like the most and why.We would like to share with you the results.
*Details of the survey results can be viewed on LINE Research’s research media “Research Notes.”
https://lin.ee/4UpMWEqu/bvbv/pr
*Please check the graph images in this release from “Download Press Release Materials”.
* ■“Toyota”, “Honda” and “Nissan” are the top 3 in all age groups! * We asked him about his favorite Japanese car manufacturer.
Overall, 15.2% of respondents answered, “There is no Japanese car manufacturer that I like.”
The number one overall favorite car manufacturer is Toyota, with a high percentage of 37.6%. From 2nd place onwards, Honda and Nissan come in at around 10%.
By age group, the percentage of respondents who said “I don’t have a favorite Japanese car manufacturer” increased as the age group got younger, with over 20% of respondents in their 20s and just under 30% of teenagers.
“Toyota” was chosen by a slightly higher percentage of men than women, especially among men in their 40s and above, which was over 40%. Furthermore, for men in their 60s, just under 20% chose Honda, a higher percentage than other groups.
In addition, “Suzuki” had a slightly higher percentage of women. Additionally, Mazda came in 4th place in the Chugoku region.
* ■Introducing the reasons why I like my top 3 favorite Japanese car manufacturers! *
We asked respondents why they liked the Japanese car manufacturer they said they liked the most.
Approximately 30% of respondents cited “high safety” as the reason why they like Toyota, which ranked first overall. The second place “High durability/long-term driving” and the fourth place “Because it’s a famous manufacturer” were both in the 20% range, the highest percentage compared to other car manufacturers.
When asked why they like Honda, which came in second place overall, “I like the design and shape” came first at around 30%. The third place, “Friendliness”, was also high at the high 20% range, the highest percentage among automakers.
The top 2 reasons for liking Nissan, which came in 3rd place overall, were “I like the design and shape” and “It’s approachable” at over 20%. “Easy to drive” and “Has technological capabilities
(cutting-edge/advanced technology, etc.)” ranked third and onwards.
In addition, “SUBARU” and “MAZDA” had a high rate of “I like the design and shape” in the low 30% to low 40% range. For Mazda, the reason “I like the color of the car” was also high at just under 20%. Subaru was ranked in the upper 30% range for “high safety,” “high driving performance,” and “technical capabilities,” the highest rate compared to other automakers.
For SUZUKI and DAIHATSU, a higher percentage of respondents cited “a wide range of light vehicles” and “reasonable prices” than for other automakers.
[About the survey]
Smartphone web survey targeting LINE users
Survey target: Men and women aged 15 to 69 from all over Japan Implementation period: August 2, 2024 to August 6, 2024
Valid number of collected samples: 5255 samples
*Weight back the gender and age composition ratio to match the market. *The numbers in the table/graph are rounded to the first or second decimal place, so the total may not add up to 100%, or the same percentage may look different.
* [About “LINE Research”] *
LINE Research is a research platform for the smartphone era that aims to maximize business development and marketing activities for companies. Of the more than 6.5 million active monitors, 50% are between the ages of 10 and 29*, and it is also possible to conduct surveys with low incidence rates for students and young people. Additionally, unlike traditional survey panels, it is possible to contact people with little interest in research, making it possible to collect more general opinions. Since it is delivered via LINE push notifications, it is not only easy for users to respond in real time, but the screen design makes it easy to respond on smartphones, making it possible to conduct the survey effectively.
*As of August 2024
“LINE Research” official website:
https://www.lycbiz.com/jp/service/line-research/
LINE Research provides the results of quarterly trends surveys as well as free reports of past surveys. If you are interested, please see the URL below.
Research report/material request form: https://biz.line-research.line.me/pr_dl