SHIRO SHIRO LIMITED FRAGRANCE White

[SHIRO] [SHIRO] LIMITED FRAGRANCE White
*SHIRO*
Press release: September 18, 2024
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[SHIRO] LIMITED FRAGRANCE White
*“White”, which is popular for its transparent scent like a dignified white flower, is back in limited quantities. *
An elegant floral that dances softly in the clear air.
From SHIRO’s limited fragrance series, which proposes scents that accompany your daily life as the new season approaches, we have reissued scents that have received many requests for resale since their release in 2021. “White”, which has an attractive pure scent woven with white flowers, will be available in limited quantities.

“White” features a translucent floral that harmonizes with sweetness and freshness. From the top notes of fresh apple, bergamot, and white tea, to the elegant middle notes of jasmine, lily of the valley, and white lily. At the end, warm musk and sandalwood spread gently.

The lineup consists of three items: “Eau de Parfum,” which has an elegant floral scent, “Hair Milk,” which leaves your hair smooth and shiny, and “Fragrance Diffuser,” which fills your private space with an elegant scent. Among them, the newly released “Hair Milk” is perfect for the upcoming season when hair tends to dry out. You can enjoy the soft scent of flowers while providing moisture and shine to the tips of your hair.

Enjoy the season of autumn deepening day by day in the clear air, enveloped in the transparent scent of “white” like a dignified white flower blooming.

SCHEDULE
2024/9/26 (Thursday) SHIRO Membership Program “FAST RESERVE (advance reservation for members)” starts
2024/10/3 (Thursday) SHIRO Online Store (10am), SHIRO directly managed stores nationwide

*PRODUCT LINEUP*

*White Eau de Parfum 40mL/4,180 yen (tax included)*
An eau de parfum wrapped in a slightly sweet and refreshing white scent. The moment you spray it, the elegant scent spreads out, making you feel like you’re holding a pure white bouquet in your hands. The scent changes depending on the area you apply it to, so please enjoy using it depending on your mood and preference that day. If you want a subtle scent, we also recommend applying it to your waist or the back of your knees.

-Fragrance duration-about 5-6 hours
-How to use- Hold about 15cm away from your skin and spray an appropriate amount.
– Precautions for use – Do not use near fire.
*POINT*
You can enjoy an even deeper white scent by layering it with your existing SHIRO perfume. “BON
When layered with “WOOD,” it creates a soothing scent that makes you feel like you’re taking a deep breath in the depths of the forest. “SPICES AND
Adding smokiness with “TEASE” creates a sophisticated urban scent. *SHIRO will collect used glass containers until October 31, 2024 (Thursday), and will conduct a demonstration test for “reuse” that continues to use those containers repeatedly.
We are implementing a reuse project. Eau de parfum is a product subject to container collection. If you have used containers on hand, please bring them to the store.

*White Hair Milk 80g/3,520 yen (tax included)*
A hair milk that leads to moist, shiny hair with a transparent white scent. With a texture that spreads easily and contains Gagome kelp*1 and Abyssinian oil*2, it delivers moisture to the tips of your hair and takes care of hair damage. Enjoy hair care that pleases both your hair and your heart while enjoying the pure scent floating in the clear air.
*1 * Gagome extract/moisturizing ingredient ** 2 Crumbe abyssinica seed oil/moisturizing ingredient

-Fragrance duration-about 2-3 hours
-How to use-Pump an appropriate amount and apply it to your hair. Can be used both after towel drying and on dry hair.
*POINT*
・When applied to wet hair after towel drying, it protects the hair from the heat of the hair dryer.
・When used on dry hair, it suppresses the spread of hair and leads to moist and manageable hair.
– Can be used not only to prevent dry hair, but also to care for damaged hair ends.
*White Fragrance Diffuser 180mL/4,510 yen (tax included)*
A fragrance diffuser that colors your space with an elegant floral scent. You can adjust the strength of the scent by increasing or decreasing the number of included sticks according to the size of the room, such as the entrance, living room, or bedroom. During the long autumn nights, fill your favorite place with the scent of white and enjoy a relaxing time.

-How to use-Remove the cap and pull out the inner stopper of the diffuser body. Reattach the cap and insert the included stick into the bottle to spread it out.
– Precautions for use – Do not use near fire.
-Estimated usage period – approximately 2 months
*POINT*
・This item includes a container, liquid contents, and fragrance diffuser sticks (10 pieces).
・The container can be washed and used repeatedly. After enjoying the white scent, use the classic fragrance diffuser.
Find your favorite among the liquids (all 5 types).
・Fragrance diffuser sticks are also sold separately.
*SHIRO will collect used glass containers until October 31, 2024 (Thursday), and will conduct a demonstration test for “reuse” that continues to use those containers repeatedly.
We are implementing a reuse project. Fragrance diffusers are eligible for container collection. If you have used containers on hand, please bring them to the store.
*FRAGRANCE NOTES*
FRAGRANCE CHART
*About SHIRO*
A cosmetics brand that started with the simple idea of ​​“creating things that we want to use every day.”
We have all functions in-house, from development to sales, and have continued manufacturing based on ethical beliefs since our founding. We find materials nurtured by harsh nature both domestically and internationally, and propose skin care, makeup, and fragrance items that bring out their full potential. In addition to operating directly managed stores across Japan, the company also has brick-and-mortar stores in London and Taiwan, and sells through its own e-commerce in the United States and cross-border e-commerce in China. Food selection that delivers carefully selected ingredients just like the materials used in our products [SHIRO
LIFE], a cafe [SHIRO CAFE] that conveys the deliciousness of the ingredients through its cuisine, and a salon [SHIRO] where you can experience the beauty proposed by SHIRO to the fullest.
BEAUTY] and other business formats are also available.
From June 2021, in Sunagawa City, Hokkaido, where SHIRO was founded, we will be promoting the “Minna no Sunagawa Project”, a city development project that aims to relocate and establish a new factory and revitalize the entire city. In April 2023, we will open
“Everyone’s Factory,” which includes a new factory and ancillary facilities. The number of visitors in the first year since opening was approximately 300,000, of which 25% were from outside Hokkaido. In April 2024, we proceeded with “design construction tailored to the convenience of the forest,” which is different from conventional methods and considers the forest environment, and opened the entire rental accommodation facility “MAISON.”
SHIRO (Maison Shiro) opens in Naganuma-cho, Hokkaido.
In 2024, the 15th anniversary of the brand’s birth, we will reevaluate the value of all resources in both manufacturing and store creation. We have announced our 15th Year Declaration and are committed to achieving zero waste for the future of our planet. From August, “SHIRO “Reuse Project” has started. We will conduct a demonstration test to collect used glass containers and “reuse” them by continuing to use them over and over again.

* Company Profile*
Company name: Shiro Co., Ltd.
Address: 8F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Established: October 23, 1989
Representative Director: Takahiro Fukunaga
Business details: Planning, development, manufacturing, sales, and store management of our own brand “SHIRO” (“SHIRO / cosmetics, miscellaneous goods”, “SHIRO LIFE /
Food Sales,” “SHIRO CAFE / Food and Beverage,” “SHIRO BEAUTY / Salon”), SHIRO Official Site /
Online store operation, mail order business operation,
Management of directly managed hotels (“MAISON SHIRO” and “Sunagawa Park Hotel”) Import and sales agent for Scandinavian interior goods (“biotope”)

Official online store: https://shiro-shiro.jp/