UUUM Co., Ltd.
[Seminar Report] Presentation at “MarketZine Day 2024 Autumn” on Wednesday, September 11th
UUUM Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, President and Executive Officer: Masayuki Umekei, hereinafter referred to as UUUM) took the stage at “MarketZine Day 2024 Autumn” on September 11, 2024. In this session, we discussed our communication plan with fans in the current market, now that vertical short videos have become mainstream, particularly among Generation Z, who value time efficiency. Along with Mizutamari Bond’s Tommy, Ke-san, and Taro, active in influencer marketing, we explained how to use different platforms based on purpose, and how to create vertical short video creatives with insights from the creators’ PR examples.
[Seminar Content]
[Business Introduction / About Promotions Provided by UUUM]
- Speaker: Wataru Miyazaki, Executive Officer, Marketing Partner & Production Area, UUUM Co., Ltd.
- Topics:
- The growth of influencer marketing in the advertising market
- Context-driven marketing, key to UUUM’s proposals
- Engagement algorithms for short vertical videos
- Influencer marketing planning concepts
- Communication plans, such as winning the “TikTok for Business Japan Awards 2024” and short videos as YouTube Works Awards finalists
[Creator Conversation – Vertical Short Video Creative Know-how]
- Speakers: Wataru Miyazaki (UUUM Co., Ltd.), Mizutamari Bond Tommy, Ke-san, and Taro
- Key Points:
- Monitoring trends by observing other creators’ accounts and analyzing comments
- Utilizing YouTube Live to connect closely with fans and attracting non-fan audiences with engaging content
[Video Creation Insights]
The creators shared insights on the importance of both short and long videos, emphasizing the care put into each type. They noted the value in creating content with high entertainment quality, even for short videos, and highlighted the differences between creating vertical short videos, where the plot and collaborations are introduced at the start, and horizontal long videos, where thumbnails and titles are planned from the beginning.
They also discussed strategies for generating positive viewer responses in promotional videos, stressing the need to create a supportive community where fans can positively engage with both the creators’ and brands’ content.
[Short Video Promotion Case Studies]
Real-world short video promotion examples from each creator were used as case studies, providing detailed insights into their approach to content creation and the techniques they use to maximize promotional effectiveness.
For more information, visit UUUM Co., Ltd.: Corporate Site | Creator Site | Note
