To commemorate the 1st anniversary of PARIYA Kyoto store, “LIFE IN KYOTO” event will be held from October 1st to October 28th using traditional flavors from three long-established Kyoto stores. *Mash Holdings Co., Ltd.*
Press release: September 18, 2024
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To commemorate the 1st anniversary of PARIYA Kyoto store, “LIFE IN KYOTO” event will be held from October 1st to October 28th using traditional flavors from three long-established Kyoto stores. *4 weeks of enjoying miso, soy sauce, and pickles from the ancient capital of Kyoto with PARIYA’s deli and gelato*
* PARIYA DELICATESSEN operated by Mash Life Lab Co., Ltd. (President: Masakazu Mitsushio, Headquarters: Chiyoda-ku, Tokyo)
To commemorate the 1st anniversary of the opening of our Kyoto store, our delicatessen (hereinafter referred to as PARIYA) will be selling “Honda Miso Honten”, a Saikyo miso brewer, “Sawai Soy Sauce Honten”, a re-seasoned soy sauce that is aged twice in wooden barrels, and Senmaizuke. Senmaizuke Honke, the creator of
“LIFE IN” is an event that offers deli and gelato for a limited time using seasonings and pickles from 3 long-established stores called “Ofuji,” which have supported Kyoto’s food for over 100 years. KYOTO” will be implemented at all 10 PARIYA stores from October 1, 2024. *
Characteristic in the combination and usage of seasonings, spices, and seasonal ingredients*
Through PARIYA’s products, we aim to have you reaffirm the
long-established techniques that have been passed down over the years and the potential and appeal of the wonderful products that are created from them, as well as to help you discover new ways to enjoy basic seasonings and pickles. We have a full menu.
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* Event period: October 1st (Tuesday) to October 28th (Monday) * * Event details * During the event, we will offer multiple menus using seasonings and pickles from each store for mains, salads, sides, rice substitutes, soups, and gelato.
* -menu-*
WEEK1 menu below
They will be arranged in showcases for [October 1st (Tuesday) – October 14th (Monday)] and WEEK2 [October 15th (Tuesday) – October 28th (Monday)].
*The Kyoto store will continue to offer the above gelato from October 29th to November 12th after the event ends.
*Details will be announced on PARIYA’s Instagram.
* Honda Miso main store *
Pork with red miso sauce
Deep-fried turnip and tofu with basil and Saikyo white miso sauce Miso soup with tomato and red dashi
Red miso caramel cookie gelato
* Sawai soy sauce main store *
Crispy fried chicken marinated in soy sauce
Namul with shredded cabbage, dashi soy sauce, lemon, and olive oil Sweet potato rice with mitarashian
Double-aged soy sauce gelato
* Senmaizuke Honke Ofuji *
Shibazuke and ginger potato salad
Ginger radish, Kyoto mizuna, and fried coleslaw
Rape of takuan and carrot
Japanese pepper gombo gelato
* Overview of partner companies *
*Honda miso main store*
https://www.honda-miso.co.jp/
Founded in 1830
Honda Miso Honten was founded when the first generation of former Tanba toji, who was recognized for his skill in making koji, presented white miso with a fine texture to the imperial court for use in cooking.
Made using twice as much high-quality rice koji as soybeans, it is characterized by the mild sweetness of the koji, low salt content, and beautiful pale yellow color.
We are the brewer of Saikyo white miso, which has been refined and developed in the capital’s gorgeous culture, along with Kyoto cuisine, which is a harmonious combination of the professional cuisine of the imperial court and court nobles, the kaiseki cuisine of tea
ceremonies, and the vegetarian cuisine of Zen Buddhism.
* Sawai Soy Sauce Main Store *
https://sawai-shoyu.shop-pro.jp/
Founded in 1879
Using old-fashioned tools such as wooden buckets and large pots, the flavor of Marusawa, which makes use of the koji mold that has lived in buildings since ancient times, has been stubbornly preserved through word of mouth.
“Re-jikomi” involves the effort, time, and cost of preparing soy sauce with soy sauce, and “double-aging” involves maturing and fermenting it once again.
Saishikomi soy sauce has a higher umami and flavor than koikuchi soy sauce, and has a richer flavor with less saltiness, giving your dishes a richer flavor.
* Senmaizuke Honke Ofuji *
https://www.senmaiduke.com/
Founded in 1865
“Senmaizuke”, which is made by thinly shaving Shogoin turnips, pickling them in salt in a fan shape, and seasoning them with kelp, sugar, and vinegar, was created by Fujisaburo Daikokuya, who worked as a cook at the imperial court in Kyoto. This is a shop that created Senmaizuke and has continued to preserve its taste.
We have kept the barrels for many years and continue to make pickles in our tenement house on Fuyamachi-dori.
This time, since the senmaizuke is before the season, we will use three other types of pickles, including the standard and highly rated “Aka Shiba-zuke.”
* PARIYA DELICATESSEN store information *
Kyoto store: Kyoto Takashimaya S.C. T8 B1F, 35 Otabicho, 2-chome Shijodorijimachi Higashiiri, Shimogyo-ku, Kyoto City
Aoyama Main Store: 3-12-14 Kita-Aoyama, Minato-ku, Tokyo
Nihonbashi store: Takashimaya S.C B1F, 2-5-1 Nihonbashi, Chuo-ku, Tokyo Roppongi store: Tokyo Midtown Galleria B1F, 9-7-2 Akasaka, Minato-ku, Tokyo Ebisu store: Atre West Building 2F, 1-6-1 Ebisu Minami, Shibuya-ku, Tokyo Yaesu store: Tokyo Midtown Yaesu B1F, 2-2-1 Yaesu, Chuo-ku, Tokyo Yokohama store: NEWoMan Yokohama 8F, 1-1-1 Minamisai, Nishi-ku, Yokohama, Kanagawa Prefecture
Shibuya Tokyu Food Show Store: Shibuya Tokyu Food Show Shibuchika B1F, 2-2-1 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Scramble Square Store: 2-24-12 Shibuya, Shibuya-ku, Tokyo Scramble Square Tokyu Food Show Edge B2F
Umeda store: Hankyu Umeda main store B1F, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka
*Special notes*
・Products available vary depending on the store and sales status. Please contact each store for details.
・Aoyama main store is currently operating as a cafe. We will inform you on Instagram when the delicatessen reopens.
*INFORMATION*
PARIYA was founded in 1996 in Aoyama, Tokyo, based on the concept of “We want to be a delicatessen that blends into our customers’ lives.”
Aiming to be a store that is loved by the local community, we have been providing daily food to people who work and live in the area. We aim to make everyday life more colorful through bento boxes where customers can choose side dishes from a platter according to their own preferences, home-made gelato and cakes, and more.
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