Indonesian footwear brand wander.etc holds POPUP at UNITED ARROWS & SONS *Object Co., Ltd.*
Press release: September 18, 2024
Indonesian footwear brand wander.etc holds POPUP at UNITED ARROWS & SONS *First landing in Japan in fall 2024!!*
Following South Korea and China, Southeast Asia is experiencing a major boom in the fashion scene. In particular, Indonesia is one of the countries in Asia that is currently attracting attention, with new select shops and fashion brands popping up one after another.
The footwear brand “wander” is based in Jakarta, the capital of Indonesia, and just started in 2023.
.etc (Wonder)” will arrive in Japan for the first time in the fall of 2024. POPUP will be held at UNITED ARROWS & SONS from September 20th. In addition to wallaby shoes made from calfskin, POPUP will also be selling a limited edition of new loafers.
The biggest feature of wander.etc is the rounded curved sole, which took two years to develop.
The sole of the shoe has circular unevenness evenly spaced. Achieved comfort with just the right amount of cushioning.
Currently, it is being sold at a limited number of select shops in Europe and Asia, with a focus on high-quality select shops in Indonesia.
We began our activities in Japan in earnest with our participation in Aspace_, a joint exhibition of foreign brands held in Tokyo, and started being available at Japanese select shops in the fall of 2024. WANDER FD:08 Brown/Black
WANDER Uptown Black/Black
* ■What is wander.etc?*
wander.etc, a footwear brand that brings a new twist to the Indonesian fashion scene
(Wonder). The upper is made of 100% flexible calfskin, and the curvy sole uses a special technology to provide a bouncy, comfortable fit and just the right amount of grip.
In addition, special technology is used to circulate air under the soles of the feet to keep the insides dry at all times, making it difficult to feel fatigued even when worn for long periods of time.The curved soles took more than two years to develop. Designed to fit a variety of styles.
First landing in Japan in fall/winter 2024.
“etc” in wander .etc is Embodiment of Tradition and Comfort (Japanese translation:
An acronym for “tradition and comfort”.
We want to provide users with the comfort and security that nostalgic things such as traditions and customs bring to life over the long term. It has a meaning.
Instagram account (@wander__etc)
https://www.instagram.com/wander__etc/
Official website
https://wander-etc.com/
■About future developments in Japan
wander.etc says:
“Sales in Japan was one of our goals from the beginning of product development, so we are happy as a brand to be able to start selling in Japan this season.When designing products, we always keep Japanese aesthetics and creativity in mind. We have very high expectations for the Japanese market, and we hope that people in Japan will enjoy our products as well.”
WANDER FD:08 Available in 5 colors ¥29,150 (tax included)
WANDER Uptown Available in 2 colors ¥33,000 (tax included)
■POPUP information
Date and time: Friday, September 20, 2024
Store name: UNITED ARROWS & SONS
Address: United Arrows Harajuku Main Store B1-1F, 3-28-1 Jingumae, Shibuya-ku, Tokyo
URL: https://store.united-arrows.co.jp/brand/uasons/
■Contact: Object Co., Ltd.
Person in charge: Tenya Aiyama takaya@objectjp.com
■Company overview
Trade name: Object Co., Ltd.
Office: 4-9-9 Nakameguro, Meguro-ku, Tokyo 153-0061
Business content: Fashion brand consulting, import agency, planning URL: objectjp.com
■Material download link
https://drive.google.com/drive/folders/1T5TL3EFUe346yU2d6hvlBYoJEINIw7F2?usp=sharing