The company behind “Unagi no Naruse,” which has grown rapidly with 250 stores in two years, has entered the beauty industry by launching an authentic mugwort steaming salon “aUN.”
– Two stores to open simultaneously in Takashima, Shiga and
Nihonbashi, Tokyo in October 2024 –
*Franchise Business Incubation Co., Ltd.*
Press release: September 19, 2024
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The company behind “Unagi no Naruse,” which has grown rapidly with 250 stores in two years, has entered the beauty industry by launching an authentic mugwort steaming salon “aUN.”
– Two stores to open simultaneously in Takashima, Shiga and
Nihonbashi, Tokyo in October 2024 –
*Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, Representative Director: Masahiro Yamamoto) has launched a new business format, “Authentic Mugwort Steam Salon. aUN” announced. In October of this year, we will open the Takashima main store in Shiga and the Nihonbashi store in Tokyo. *
Authentic mugwort steaming salon aUN
The concept is “a place to return to zero”
“Authentic mugwort steaming salon”
aUN’ is a modern version of the traditional mugwort steaming technique. Based on the concept of “a place to return to zero,” we have devised a program that allows you to experience mugwort with all five senses. We offer a new mugwort steaming experience that supports the health and beauty of your mind and body. We use high-quality “Miracle Mugwort Powder” and plenty of carefully selected crude drugs and herbs, aiming to provide our customers with the best healing time.
Authentic mugwort steaming salon aUN brand image
Authentic mugwort steaming salon aUN brand image
Three features of “Authentic mugwort steaming salon aUN”
* 1. [Uses high quality miracle mugwort powder] *
Ultra-finely processed “Miracle Mugwort Powder” increases absorption rate. We are the first in Japan to introduce miracle mugwort powder, which has a high penetration rate through ultra-fine processing using patented technology, to mugwort steaming.
* 2. [You can choose herbs that suit your constitution and adjust the temperature] *
By checking your physical condition through counseling, even those who don’t like heat can experience the benefits of mugwort steaming. A new type of mugwort steaming that allows you to detox by sweating and relax without sweating.
* 3. [aUN ritual starting with beautiful mugwort enzyme] *
In order to give you a better experience of aUN’s mugwort steaming, we offer not only mugwort steaming, but also Japanese candles and unique programs that approach the five senses.
Meditation using Japanese candles from Takashima City
* Authentic mugwort steamed with miracle mugwort powder *
High-quality mugwort grown without pesticides is carefully hand-picked and beautifully dried in the sun. Furthermore, we use a generous amount of “Miracle Mugwort Powder,” which has a very high
penetration rate due to ultra-fine processing using patented technology. You can experience authentic mugwort steaming using an original method tailored to modern needs, based on traditional oriental techniques that are conscious of yin and yang.
Authentic mugwort steaming salon aUN brand image
Authentic mugwort steaming salon aUN brand image
*Supports health and beauty*
We will provide counseling and suggest mugwort steaming tailored to your constitution. We have mugwort steamed menus for different concerns such as diet, beautiful skin, detox, etc.
Masahiro Yamamoto (right), representative of Franchise Business Incubation Co., Ltd., and Chiharu Takai (left), an international traditional Chinese medicine chef supervised by Authentic Mugwort Steamed Salon aUN
Developed an authentic mugwort steamed brand under the supervision of an international Chinese medicine chef.
The brand was supervised by Chiharu Takai, who is also an acupuncture clinic owner and an international traditional Chinese medicine chef. This time, in brand development with our company, we have teamed up as a new challenge from a more familiar perspective of “authentic” and “FC brand”, and we have been fully involved in the development this time by making use of our own brand and product development. Ta. *Message from Franchise Business Incubation Co., Ltd. Representative Masahiro Yamamoto*
“Warming”, which actively warms the body in daily life for the purpose of health and beauty, is attracting a lot of attention, and it is not only used to relieve cold symptoms and hypothermia, but also has anti-stress, disease prevention, beauty / anti-aging, and nursing care prevention.
etc.,
I learned that awareness of the many benefits is increasing. Currently, the increase in the number of people practicing onkatsu is a tailwind for the industry.
The warm-up market, which traditionally focused on the winter season, has recently expanded to include the summer season as well.
We would like to utilize the business know-how we have cultivated at Unagi no Naruse to develop a system that benefits the three parties in the beauty industry. At Unagi no Naruse, we have always approached health and wealth through food, but this time we will deepen our collaboration with local industry in Takashima City and deliver health and beauty to many people through steamed mugwort.
* Conducted brand opening commemorative campaign. *
To commemorate the brand opening, we are offering special discounts and other campaigns for first-time customers. Please see the homepage for reservations and details.
Homepage QR code
Official homepage
https://yomogi-aun.com/
* [Store Overview] *
Store overview: – Main store (Takashima City): Scheduled to open on October 17th (Thursday) – Nihonbashi store (Tokyo): Open on October 8th (Tuesday)
For detailed inquiries such as business hours, please visit the official website.
* Authentic mugwort steaming salon aUN Takashima main store – Scheduled to open on October 17th (Thursday) – *
Location: 2-10 Suehiro, Azumigawa-cho, Takashima City, Shiga Prefecture Business hours: 10:00-19:00
*Reservations will be accepted from early October.
* Authentic mugwort steaming salon aUN Nihonbashi store – Opening on October 8th (Tuesday) – *
Address: 3rd floor, Kato Building, 3-6-12 Higashi Nihonbashi, Chuo-ku, Tokyo Business hours: 10:00-21:00
*Reservations are scheduled to begin in late September.
Information regarding reservations will be updated on each SNS from time to time, so please check the official LINE and SNS.
Nihonbashi store/store image
-Company Profile-
Franchise Business Incubation Co., Ltd.
Representative Director and President Masahiro Yamamoto
Head Office 2-1-3 Sakuramachi, Imazu-cho, Takashima City, 520-1632 Tokyo Office 6F Aoyama Marutake Building, 3-1-36 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Established September 2, 2020
HP https://fbi-consulting.jp/
Business details Franchise headquarters support, FC system
development, FC brand launch advice, franchisee financing support, etc.
Authentic mugwort steamed aUN official website: https://yomogi-aun.com/
-Official SNS-
You can also check out Instagram and YouTube.
Instagram
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YouTube
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