Playio Research, survey on combined gaming platforms of smartphone app users *Spicemart Co., Ltd.*
Press release: September 20, 2024
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Playio Research, survey on combined gaming platforms of smartphone app users *~59% of users play games together with Switch, and the ratio of browser games is over 20%~*
Game user specialized research service “Playio Research”
(hereinafter referred to as “Playio Research”)” conducted a survey on the gaming platforms used by smartphone app users.
*Survey overview*
◇ Survey period: July 1st (Monday) to July 3rd (Wednesday), 2024 ◇ Number of valid responses: 843
(Image 1: Percentage using the number of valid responses n=843 as a parameter) From the top, Switch was at 59.0%, followed by PS4/PS5 at 29.2%. (See image 1)
Approximately one-third (*1) of Japan’s internet population plays home video games, but if we narrow it down to smartphone game users, 59% play only Switch. It can be seen that game users also use other game platforms at a high rate.
This was followed by browser games (HTML5 games) at 22.3% and Steam at 19.3%. Since this is the first survey conducted this year, it is not possible to make a general comparison as to whether the ratio of these numbers is high or not. Looking at the number of exhibition booths from 2023 to 2023, it can be said that the number of participating players is steadily increasing. (See image 2)
(Image 2: Of the 2,291 titles exhibited at TGS2023, Steam titles increased from 268 last year to 437/LIVEOPSIS [*] survey)
[※] “LIVEOPSIS”
Analysis data and management solutions specialized in smartphone games provided by Spicemart Co., Ltd.
https://liveopsis.com/
On the other hand, 13.5% of users said they only play smartphone games. There is definitely a demographic that can only be reached through smartphones, so it can be said that titles that have already been released as home video games have the potential to reach a new user base by deploying them on smartphones.
In addition, when we investigated the 100 titles with the most recent smartphone sales, we found the following trends in development on platforms other than smartphones. Among the TOP 100 Gross rankings in September 2024, the results of the survey of titles that are compatible with multi-platforms are as follows. (See image 3)
(Image 3: Survey of the percentage of platforms compatible with devices other than smartphones in the average Gross ranking TOP 100 titles from September 1st to September 19th, 2024/LIVEOPSIS)
[※1] Approximate value quoted from the reference numbers below. ・Japan’s total population is 124,947,000 (Ministry of Internal Affairs and Communications Statistics Bureau population estimates (as of October 1, 2022))
・The Internet usage rate (individuals) is 84.9% (according to the trends in Internet usage rates (individuals) in the Ministry of Internal Affairs and Communications 2020 “Communication Usage Trend Survey”, the usage rate in 2022 is 84.9%)
・There are 39.51 million active users of home video games / “2023 CESA General Consumer Survey Report – Japanese Game User & Non-User Survey” (Computer Entertainment Association, General Incorporated Association)
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* 『Playio Research』*
Playio Research is a research service specialized for game users. In conjunction with the database of the game platform “Playio”, it is possible to conduct questionnaire surveys from various angles, such as play time and whether or not payment is made, based on actual play data for each game title.
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◇ Archives of user surveys that are regularly conducted by Playio Research will also be published on official notes. Please take advantage of it.
* [Official note magazine (free)] *
* https://note.com/liveopsis/m/md2b636a1c568*
* ■Spicemart Co., Ltd. Company Profile*
Company name: Spicemart Co., Ltd.
Representative: Masumi Kubo
Established: July 2015
Business content: Research and consulting for smartphone game operations in Japan and overseas
URL: http://corp.spicemart.jp/
* ■Convex Co., Ltd. Company Profile*
Company name: Convex Co., Ltd.
Representative: Hideki Hasegawa
Established: October 5, 2012
Business content: Smartphone app advertising agency business ・Operation of game app platform “Playio”
・Operation of game-specific research service “Playio Research” ・NFT product development business
・Management of marketing school “D-DAM”
・Development and sales of seaweed supplement brand “ALARIA”
・Operation of idol training school “TOKYO IDOLEST academy”
URL: https://d-e-c-o.jp
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