[Japan Sake Brewers Association Central Association] October 1st is “Sake Day” “Cheers with Sake! WEEK” will be held from September 28th to October 6th, 2024, connecting the world with sake! ~A campaign to win carefully selected local sake from all over Japan and an annual toast event will also be held! ~
*Japan Sake Brewers Association Central Association*
Press release: September 20, 2024
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October 1st is “Sake Day”
“Cheers with Sake! WEEK” will be held from September 28th to October 6th, 2024, connecting the world with sake! ~A campaign to win carefully selected local sake from all over Japan and an annual toast event will also be held! ~
*“SAKE DAY” will be held in America, Australia, and Southeast Asia, where sake fans gather around “Sake Day” on October 1st (Tuesday)* October 1st is “Sake Day”! “Cheers with Japanese Sake! WEEK” will be held from September 28th to October 6th, 2024!
The Japan Sake Brewers Association (hereinafter referred to as the Central Association), which is the largest organization in the Japanese sake industry to which approximately 1,600 alcoholic beverages (sake, authentic shochu/awamori, and hon mirin)
manufacturers belong, will hold a special event on October 1st (Tuesday). We will be offering various campaigns and events centered on “Japanese sake day” in order to give as many people as possible, both in Japan and abroad, an opportunity to experience sake and learn about its appeal, how to enjoy it, and its cultural value. I’m doing it.
* ■ “Cheers with Japanese Sake! WEEK” where the world connects through Japanese sake *
“Sake Day” will be held on October 1, 2024 (Tuesday), and the nine days before that from September 28, 2024 (Saturday) to October 6, 2024 (Sunday) will be held as “Cheers with Sake!”
WEEK” is an event where participants can experience the deliciousness of Japanese sake and the fun of toasting. “Cheers with Japanese Sake! 2024” will be held. In addition, in conjunction with the annual “Sake Day” on October 1st, there will be events at sake brewing
associations, breweries, and restaurants in each prefecture, including the annual W campaign where you can win “selected local sake from all over Japan” and an “original QUO card.” , in cooperation with liquor stores, etc., let’s toast with sake! We will hold events all over the country to enjoy it.
Additionally, during this period, sake fans from America, Australia, and Southeast Asia will gather at the “SAKE” event.
DAY” will be held in Taiwan, Singapore, Malaysia, and Hong Kong on October 1st, and will be broadcast live online with venues in each country, and a toast will be held all at once at 7:00 pm Japan time. are connected into one.
** The hashtag related to this event is “* * #October 1st is Sake Day * *”. *
* “Cheers with sake! Campaign” overview*
Cheers with Japanese sake! campaign
* ◆Celebrate with everyone! Cheers with Japanese sake! Campaign* *・Content:*
During the application period, if you take a photo of the receipt for purchasing sake worth 2,000 yen (tax included) or more and upload it to the application form, you will be selected by lottery to win a prize of “Japanese Sake Day” on October 1st. We will give you a free gift of carefully selected local sake from all over the country (720ml).
* ・Application period: * Receipt of purchase from Sunday, September 1, 2024 to Thursday, October 31, 2024
* ・Deadline: * October 31, 2024 (Thursday) 23:59
* Announcement: * After a strict lottery, the winners will be announced by shipping the prizes.
* ◆Cheers with Japanese sake! Have fun! Follow & Repost Campaign* *・Content:*
Among those who follow the official X account (@kampai_sake) and repost the target post, 101 people will be selected by lottery to receive “Original QUO Card Pay”
Get 1,001 yen worth!
* ・Implementation period: * September 1, 2024 (Sunday) to September 23, 2024 (Monday)
* ・Deadline: * Monday, September 23, 2024 23:59
* Announcement: * Winners will be determined by lottery.
*We will send you the winning notification and QUO Card Pay receipt URL by DM (direct message) to the X account used at the time of application.
* * For more information about the campaign, please visit the “Sake Day” official website (URL: * * https://kampai-sake.jp/
Please refer to