Many famous investors also participated. ADDress, a housing
subscription service that allows you to live a multi-location lifestyle with approximately 300 homes in Japan and overseas, begins its second round of funding through e-Cloud on September 28th. *E-Cloud Co., Ltd.*
Press release: September 20, 2024
**
Many famous investors also participated. ADDress, a housing
subscription service that allows you to live a multi-location lifestyle with approximately 300 homes in Japan and overseas, begins its second round of funding through e-Cloud on September 28th. *~The maximum recruitment amount reached during the last recruitment*. Community round where pioneers of multi-location living take on the challenge~*
*The maximum solicitation amount is 99.9 million yen. Final
procurement amount is 99.3 million yen
E-Cloud Co., Ltd., which provides stock investment type crowdfunding services, has started pre-disclosure of its 40th project “ADDress”. We will begin accepting investment applications from 10:00 on Saturday, September 28, 2024. (detail:
https://ecrowd.co.jp/projects/40
Summary of recruitment for project No. 40
Company name: Address Co., Ltd.
Business overview: Operation of home subscription service “ADDress” Scheduled recruitment period: Start: Saturday, September 28, 2024 – End: Wednesday, October 16, 2024
Target recruitment amount: 30 million yen (upper limit recruitment amount: 99.9 million yen)
* Become a bridge between rural and urban areas by proposing new lifestyles. Aiming to realize a decentralized society rather than a centralized one*
Population decline and aging are becoming more serious, especially in rural areas. There are concerns about a shortage of people who can take on the role of community development, and an increasing number of local governments are focusing on creating a “relevant population” who are interested in and continuously involved in the area, even if they do not live in the area.
Meanwhile, in urban areas, an increasing number of companies are promoting work style reform, and at the same time, the spread of the new coronavirus has accelerated the introduction of remote work. At the same time, an increasing number of people want to have a “third place” where they can temporarily release themselves from the roles and positions assigned to them at home or work and relax in their own way. Needs for diverse work styles and lifestyles are emerging.
New lifestyles that include multi-location living are expected to solve problems in both rural and urban areas, and demand is
increasing, but the challenge is to provide infrastructure that eliminates these constraints and concerns.
ADDress is a “home” subscription service that allows you to stay in approximately 300 living locations in Japan and overseas (as of the end of August 2024). We started our service at a time when the term multi-location living was not yet widespread in Japan, and as a pioneer of multi-location living, we have created a new market. By significantly lowering the hurdles for working and living in multiple locations, we aim to increase the number of people in rural areas and move from a state of concentration in urban areas to a decentralized society.
*The number of members increased by 147% compared to the previous year. Law promoting dual-base living* has been enacted, and
acquisition of local government projects is accelerating*
* *Act that partially amends the Act on Infrastructure Development for Wide-area Regional Revitalization*
ADDress is strengthening its membership base and accelerating collaboration with local governments and businesses.
With the introduction of new pricing plans, the number of members increased by 147% compared to the previous year, and we were able to attract new demographics such as office workers, families, active seniors, and those seeking a migration experience (actual numbers not disclosed). . We have also launched an online community, and over 200 events are held in various locations each year, strengthening ties between members and between members and their local communities. In addition, the representative Takashi Sabetto (Sabetto)
Mr. Takashi) has been actively promoting public policy proposals that utilize the sharing economy, collaborating with members of the Diet and the government. In May of this year, a law was passed that includes the creation of a system to promote dual-base living through public-private collaboration, and local governments across the country are becoming more active in promoting dual-base living and expanding the number of people involved.
ADDress has strengthened its relationships with local governments, such as by entering into collaboration agreements with multiple local governments. We believe that ADDress has the solutions necessary to solve the problems faced by local governments, and that we can take effective measures quickly. Our strategy is to strengthen our approach to local governments and expand our services.
In order to strengthen cooperation with local governments, we have also formed business alliances with related business companies, such as “Timey” [215A], which operates an intermediary app for one-time part-time jobs, and “Umakaze Taiyo” [5616], which operates an online farm-direct market. We are proceeding.
As mentioned above, ADDress is steadily preparing to make a leap forward in its business.
Using stock investment crowdfunding to raise funds from users who are attached to a service or fans of a company (community) is called a “community round” overseas. With a policy of further strengthening cooperation with shareholders and promoting our business, we will be taking on the second community round at eCloud in order to increase the number of people who will work with us to create services.
*Three points to note about ADDress*
・Led by a leader in the sharing economy* A pioneer in the
multi-location living market*
・In May of this year, a bill promoting “dual-based living” was enacted. *New system of public-private collaboration provides tailwind*
・Many professionals from various industries who share our worldview also participated, including *Hideto Fujino and Toshihisa Sasaki* For more information, please see the eCloud recruitment page. Click here for the recruitment page
“ADDress” answers investors’ questions
We will be accepting questions about “ADDress” from investors until 23:59 on Monday, September 23, 2024 (holiday).
Answers to questions received from investors will be posted on the recruitment page (
https://ecrowd.co.jp/projects/40).
If you have any questions about our business, strategy, financing, etc., please take this opportunity to ask them.
*Please note that we may not be able to answer depending on the content of your question.
What is “stock investment crowdfunding” that allows you to become an ADDress shareholder from 100,000 yen?
“Equity investment crowdfunding” is a mechanism that allows small amounts of funds to be raised from many people over the Internet by issuing unlisted stocks, and is a means of raising funds that became possible with the revision of the Financial Instruments and Exchange Act in 2015. is.
Until now, opportunities for individuals to invest in unlisted startups have been extremely limited, but by utilizing “equity investment crowdfunding,” the hurdles to investing in startups have been reduced.
Startups have been attracting renewed attention in recent years as a key driver of Japan’s economic growth and problem solving. On the other hand, the bottleneck for startups is funding, and the government is considering expanding the system for “equity investment
crowdfunding” as a way to strengthen the supply of funds to startups.
Through “equity investment crowdfunding,” E-Cloud aims to create a prosperous society where everyone can envision their ideal future and take on challenges.
*This press release is a document to publicly announce the decision on ECloud’s 40th project, and is not prepared for the purpose of soliciting investment.
◆Overview of Address Co., Ltd.
Trade name: Address Co., Ltd.
Head office location: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo
Representative Director: Takashi Sabetto
Service site: https://address.love/
◆Overview of E-Cloud Co., Ltd.
Trade name: E-Cloud Co., Ltd.
Financial Instruments Business Operator Kanto Local Finance Bureau (Kinsho) No. 3181
Member association: Japan Securities Dealers Association
Head office location: Otemachi Building 4F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo Representative Director: Naohiko Hatae
Service site: https://ecrowd.co.jp/
Corporate site: https://corp.ecrowd.co.jp/