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| Chivas Regal, a blended Scotch whiskey developed by Pernod Ricard Japan Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Tracy Kwan), uses a portion of the blend made with sake from Masuizumi, a famous sake from Toyama Prefecture. “Chivas Regal Takumi Reserve 12 Years Old”, a product limited to the Asian market (*1) finished with “cask”, will be released in advance in Japan (*2) on Tuesday, September 24, 2024. To commemorate the advance release in Japan, a campaign with the theme “Let's enjoy innovation” will be held from the release date, Tuesday, September 24, 2024. We will be rolling out content such as an X campaign where you can win a bottle of “Chivas Regal Takumi Reserve 12 Years Old” and a tour of Toyama Masuda Sake Brewery, drink promotions at participating restaurants nationwide, and collaborations with popular YouTubers. |
| -Campaign special website- |
| https://live-chivas.pantheonsite.io/ja-jp/takumicampaign-fy25h1/ |
| ◆ Innovative Chivas Regal “Chivas Regal Takumi Reserve 12 Years” |
| “Chivas Regal Takumi Reserve 12 Years Old'' is produced by traveling back and forth between Scotland and Japan (Toyama Prefecture), using “sake casks'' that fuse the sake brewing traditions of each country to create a special taste never seen before. This manufacturing method using “sake casks” is an unprecedented and innovative attempt in Scotch whisky. You can enjoy the rich harmony of the mellow and mellow taste of “Chivas Regal” with the delicate and fruity aroma. |
| ◆ X Campaign |
| Win a bottle of “Chivas Regal Takumi Reserve 12 Years Old” and a tour of Toyama Masuda Sake Brewery! |
| A follow and repost campaign will be held on the “Chivas Regal” official X account (@ChivasRegalJP) from September 24, 2024 (Tuesday) to October 31, 2024 (Thursday). One person will win a 700ml bottle of “Chivas Regal Takumi Reserve 12 Years” every day through a lottery. Furthermore, as a double chance, we will invite 4 groups of 8 people from among the winners to the “Toyama Prefecture Masuizumi/Masuda Sake Brewery 1-Day Tour”. |
| ◆ Drink promotion |
| A gift campaign will be held at participating restaurants and bars nationwide! |
| From October 1, 2024 (Tuesday) to December 31, 2024 (Tuesday), a gift will be given to “Chivas Regal Takumi Reserve 12 Years” and “Chivas Regal Mizunara 12 Years Old” at participating restaurants and bars nationwide. Hold a campaign. If you order one of the eligible drinks and apply using the QR code on the coaster, you will be entered into a lottery to win luxurious prizes, including a Toyama hotel accommodation ticket (2 days and 1 night 2 meals) to experience the world of “Chivas Regal Takumi Reserve 12 Years”. I'll give you a present. Please see the promotion site for details on participating stores. |
| -Drink promotion site- |
| https://www.chivas.com/ja-jp/fy25-h1-chivas-regal-mot-promotion/ |
| ◆ Collaboration with popular YouTuber |
| We are developing a collaboration project in which popular YouTubers who share information on alcohol, food, lifestyle, etc. will introduce how to enjoy “Chivas Regal Takumi Reserve 12 Years''. It will be released on each YouTuber's channel sequentially from October 15, 2024 (Tuesday). |
| (*1) A portion of the blend is aged in barrels in which sake was aged. |
| (*2) Our shipment will start on Tuesday, September 24, 2024. The handling start date varies depending on each handling company. |
| “Chivas Regal Takumi Reserve 12 Years” Overview |
 | | Chivas Regal Takumi Reserve 12 years |
|
| [Product Overview] |
| Asian market limited product/Japan advance release |
| Release date: |
| Tuesday, September 24, 2024 |
| *Our shipment will start on Tuesday, September 24, 2024. The handling start date varies depending on each handling company. |
| Price: |
| Open / Reference retail price: 7,260 yen (tax included) |
| Alcohol content: |
| 40 degrees |
| Capacity: |
| 700ml |
| EC sales page: |
| ・Amazon (sales start from 9/25) |
| https://www.amazon.co.jp/dp/B0DFPHXBPW |
| ・Rakuten 24 Drink Hall (sales scheduled to start from 9/25) |
| https://item.rakuten.co.jp/soukaidrink/5000299635728/ |
| ・LOHACO (Now accepting reservations) |
| https://lohaco.yahoo.co.jp/store/h-lohaco/item/re02185/ |
| [Product Features] |
| Innovative Chivas Regal using the Scotch whiskey industry's first “sake cask” |
| “Chivas Regal Takumi Reserve 12 Years Old'' is produced by traveling back and forth between Scotland and Japan (Toyama Prefecture), using “sake casks'' that fuse the sake brewing traditions of each country to create a special taste never seen before. This innovative endeavor begins by aging Toyama Prefecture's famous sake “Masuizumi'' in the oak barrels used to age “Chivas Regal'' whisky. We finish some of the Chivas Regal that has been aged for over 12 years in these special barrels. The manufacturing method using “sake casks” is unprecedented for Scotch whisky, and is a first attempt. You can enjoy the rich harmony of the mellow and mellow taste of “Chivas Regal” with the delicate and fruity aroma. We recommend drinking it in simple ways such as on the rocks, straight, or as a highball, where you can enjoy the delicate aroma of sake. |
| -Toyama prefecture's famous sake “Masuizumi”- |
| A famous sake produced by Masuda Sake Brewery Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture, President: Ryuichiro Masuda), a representative brewery in Toyama that was founded in 1893 (Meiji 26). Known as the “Pioneer of Ginjo Sake”, they consistently produce high quality sake. |
| Win products every day! X campaign overview |
| Implementation period: |
| Tuesday, September 24, 2024 – Thursday, October 31, 2024 |
| Content: |
| A follow and repost campaign for the official “Chivas Regal” X account where one person will be randomly selected every day to win a full bottle (700ml) of “Chivas Regal Takumi Reserve 12 Years”. |
| -“Chivas Regal” Official X Account- |
| https://x.com/ChivasRegalJP |
| How to apply: |
| 1. “Chivas Regal” official X account follow |
| 2. Repost the relevant campaign post |
| 3. Winners will be notified via direct message from the official X account |
| *Applications are limited to those over 20 years of age. |
| *Applications are limited to those residing in Japan (address is within Japan). |
|
| W chance: |
| Even if you miss, if you repost the target reply, you can try for a double chance. We will invite 4 groups of 8 people to the following tour by lottery. |
| -W chance present- |
| Learn about “Chivas Regal Takumi Reserve 12 Years”, Toyama Prefecture Masuizumi/Masuda Sake Brewery 1-Day Tour |
|
| Drink promotion at participating restaurants and bars nationwide |
|
| Implementation period: |
| October 1, 2024 (Tuesday) – December 31, 2024 (Tuesday) |
| Content: |
| A giveaway campaign will be held for “Chivas Regal Takumi Reserve 12 Years Old” and “Chivas Regal Mizunara 12 Years Old” at participating restaurants and bars nationwide. If you order the eligible drink and apply using the QR code on the coaster, you will be entered into a lottery to receive the following prizes. Please see the promotion site for details on participating stores. |
| -Drink promotion site- |
| https://www.chivas.com/ja-jp/fy25-h1-chivas-regal-mot-promotion/ |
| *Holding times and periods vary depending on the store. Please contact each store for details. |
| *Available ends as soon as coasters with QR codes run out at each store. |
| Prize: |
| ○ Special Prize / 1 group of 2 people |
| Toyama / Ryokan accommodation ticket 1 night 2 days Toyama trip (accommodation 2 meals included) 1 group 2 people |
| Stay in a clay room at Rakudo-an, a small luxury inn that takes advantage of Toyama's traditional private houses and accommodates only three groups per day. Enjoy “Chivas Regal Takumi Reserve 12 Years Old'' with a special dinner prepared by our chef. |
|
| ○ Takumi Award / 24 people |
| “Chivas Regal Takumi Reserve 12 Years” Full Bottle (700ml) |
|
| ○ Mizunara Award / 175 people |
| “Chivas Regal Mizunara 12 Years Old” Mini Bottle (50ml) & Set of 2 Original Thin Glasses |
|
| Collaboration with popular YouTuber |
|
| Collaboration with 5 popular YouTubers who share information on alcohol, food, lifestyle, etc. Starting October 15, 2024 (Tuesday), we will be developing a collaboration project on each YouTuber's channel to introduce how to enjoy “Chivas Regal Takumi Reserve 12 Years”. |
| ● Story of alcohol and Yoto |
| https: |
| ● [Home drinking craftsman] Sejio's highball channel |
| https: |
| ● Gen's kitchen |
| https: |
| ● Cooking class that fits into the daily life of Restaurant Sakura |
| https: |
| ● OKUDAIRA BASE |
| https: |
| About “Chivas Regal” |
|
| Chivas Regal is now loved in more than 100 countries and regions around the world and is considered a symbol of blended Scotch whisky. Its rich, smooth taste is due to the art of blending, which was pioneered by brothers James and John Chivas in Scotland in the 19th century, and combines malt and grain whiskies, each with a variety of unique characteristics. will be created. |
| Chivas Regal's hometown is Speyside, Scotland. In Japan, we sell “Chivas Regal 12 Years Old”, “Chivas Regal Quercus Quercus 12 Years Old”, “Chivas Regal Quercus 18 Years Old”, “Chivas Regal 18 Years Old Quercus Cask Finish”, “Chivas Regal Altis 20 Years Old”, “Chivas Regal 25 Years Old” We mainly sell 7 items of “Chivas Regal Icon”. |
| In 1801, brothers James and John Chivas took over the business of a luxury grocery store that opened in the Scottish city of Aberdeen, and later established Chivas Brothers. In the 19th century, a new attempt to store malt and grain whiskey in the same barrel established an excellent blending technique, bringing smoothness and harmony to the whiskey. |
| In 1909, they released “Chivas Regal 25 Years Old”, which is said to be the world's first luxury whisky, and this was the occasion when the “Chivas Regal” brand was born. After that, the brand disappeared during the Prohibition era in the United States, but it was revived in 1938 as Chivas Regal 12 Years Old, and instantly captivated drinkers all over the world, and remains the brand's representative global product. It continues to be loved as an icon. |
| “Chivas Regal” has made great strides as a global brand while inheriting tradition and continues to innovate. In Japan, we released “Chivas Regal Mizunara 12 Year Old'' in 2013 as “Scotland's gift to Japan.'' In 2020, we released “Chivas Regal 18 Year Old Quercus Cask Finish,” expressing our deep respect for the craftsmanship of these two countries. |
| The rich, mellow single malt that serves as the key malt for Chivas Regal is produced at Strathyle Distillery, the oldest existing distillery in Keith, Highlands, founded in 1786. The malt whiskey produced here has a fruity and floral aroma unique to Speyside and a nutty, dry taste derived from barrel aging, which contributes to the rich and mellow taste of Chivas Regal. |
| [WEB] https://www.chivas.com/ja-jp/ |
| [X (old Twitter)] @ChivasRegalJP |
| [Instagram] @chivasregaljp |
| [Facebook] https://www.facebook.com/ChivasRegalJapan |
| [Hashtag] #ChivasRegal #Let's pique your heart |
| About Pernod Ricard | | Pernod Ricard is a leading global company in the spirits and wine industry, combining traditional craftsmanship with state-of-the-art branding and global distribution technology. The Group's notable product ranges, ranging from premium to luxury brands, include Absolut Vodka, Ricard (Pastis), Ballantine's, Chivas Regal, Royal Salute, The Glenlivet (Scotch whisky), Jameson (Irish whisky) and Martell. (cognac), Havana Club (rum), Beefeater (gin), Malibu (liqueur), Maison Mumm, and Perrier-Jouët (champagne). | | The Group's mission is to ensure the long-term development of its brands. To achieve this goal, we position our group's employees around the world as ambassadors of our clear goal of conviviality and inclusive culture, while paying maximum consideration to people and the environment. Pernod Ricard's consolidated sales in 2023 were 12,137 million euros. | | Pernod Ricard is listed on the NYSE Euronext (ticker: RI, ISIN code: FR0000120693) and is a member of the CAC40 index and the Euro STOXX 50 index. | | Pernod Ricard in the Asian market | | Since entering the Thailand, Hong Kong, and duty-free market in 1983, we currently have 16 branch offices in major countries including Japan, China, Taiwan, South Korea, India, Malaysia, Singapore, Indonesia, and Vietnam. I am. In each country, we operate wholesale sales operations under the direction of the group's regional headquarters, leveraging the excellent marketing and sales activities of local subsidiaries. | | About Pernod Ricard Japan Co., Ltd. | | Pernod Ricard Japan was established in 1990 as a wholly owned subsidiary of Pernod Ricard Asia S.A.S. Since then, we have been selling alcoholic beverages, mainly group products, at domestic alcoholic beverage stores and duty-free markets, and have achieved remarkable progress in sales of alcoholic beverages in the domestic and duty-free markets. Now, 34 years after its establishment, Pernod Ricard Japan has an outstanding portfolio in the spirits and wine field and continues to develop as a leading company in Japan. |
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| [Inquiries regarding products] |
| Chivas Regal / Pernod Ricard Japan Co., Ltd. |
| [TEL] 03-5802-2756 |
| [Official website] https://www.chivas.com/ja-jp/ |
