| POTETO Media Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kosuke Furui) has launched a new subsidiary specializing in administrative public relations, POTETO Design Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kento Fujita). Established. POTETO Design's main business is to support public relations, PR, and marketing activities for administrative agencies, and we will continue to meet the needs of administrative public relations by providing new services that utilize AI technology. |
| We are also preparing to establish a new subsidiary in our business division specializing in political public relations. Each division will conduct business independently based on quick decision-making, and will promote businesses that meet various public relations needs. |
| POTETO Design Co., Ltd. |
 | | POTETO Design logo |
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| ・Representative Director and President Kento Fujita |
| ・Established September 24, 2024 (application for registration) |
| ・Head office: 1-3-18 Shibuya, Shibuya-ku, Tokyo 150-0002 |
| ・Business content: Support and assistance for public relations, PR, marketing, etc. activities of administrative agencies. We also support the development and provision of “POTETO Design,” an image generation service for administrative agencies that also utilizes AI. |
| ・HP: https://poteto.media/government/ |
| Establishment background and purpose |
| POTETO Media has spun off its business division and established a new subsidiary in order to efficiently procure resources and make quick decisions due to the rapid expansion of its government business. Kento Fujita, who has been involved in public relations and marketing for many years, has been appointed as the company's representative, and he will manage the company with a greater sense of speed than ever before. |
 | | POTETO Design Representative Director Kento Fujita |
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| As a leading company in administrative public relations, POTETO Media, which already has a track record of collaborating with more than 30 government agencies, will continue to promote multifaceted business development such as web advertising, public relations consulting, and AI utilization services, and will continue to develop more advanced services through POTETO Design. We will provide appropriate administrative support. |
 | | Administrative support record |
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| Business content and strengths |
| POTETO Design provides comprehensive support for public relations and public relations for administrative agencies such as central ministries and local governments. We also provide POTETO Design, an image generation service that utilizes our unique AI technology, to improve the quality of information dissemination. In addition, we provide customized support according to client needs in the formulation of public relations guidelines and advertising strategies. |
| Future prospects |
| We aim to achieve sales of 1 billion to 1.5 billion yen over the next three years and establish the brand “POTETO for administrative public relations.'' We have established a system that can handle projects worth hundreds of millions of yen, and provide total solutions covering web advertising, influencer marketing, and public relations in general. Furthermore, we will promote the automation of design and information dissemination using AI technology, and accelerate the promotion of DX in public relations activities in administrative agencies. |
| Representative's message |
| POTETO Design Co., Ltd. Representative Director and President Kento Fujita |
| “Administrative public relations is an important field that has a direct impact on residents and the nation.We at POTETO Design aim to make administrative public relations more effective and easy to understand, not only for our clients but also for citizens and the nation as a whole. We would like to contribute.We aim to provide information that truly reaches people, and we will continue to provide evolving public relations services while constantly implementing the PDCA cycle.'' |
