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| Gaprize Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and CEO: Akiyuki Kai, hereinafter referred to as the “Company”), an overseas SaaS trading company that supports digital business, is the EC site display speed ranking of domestic online shopping businesses in September 2024. We would like to inform you that we have announced. |
| ■Overview |
| 1-1. Survey period |
| Data survey as of September 2024 |
| 1-2. Investigation agency (investigation subject) |
| Our survey |
| 1-3. Survey target |
| Net Economic Research Institute [2024 New Year Edition] Top 300 companies out of the TOP530 mail order sales ranking. |
| 1-4. Survey method (aggregation method, calculation method) |
| Data from the top 100 companies out of 300 was compiled. |
| Uses the official dataset (*) of Google's Chrome User Experience Report. |
| Compare LCP (maximum content rendering) for 4G lines and mobile devices at the domain level for each site. |
| If you operate multiple e-commerce sites, only one of them will be eligible. |
| * https://developer.chrome.com/docs/crux?hl=ja See. |
| ■About LCP |
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| LCP stands for Largest Contentful Paint and is one of Google's Core Web Vitals. |
| LCP measures the time from when you open a web page until the main part of the screen (usually the largest image or heading text) is visible. In other words, the lower the LCP value, the faster the main content of the page will be displayed and the faster it will appear to the user. |
| Google has established standard values for LCP. The user experience is considered good if the LCP element appears within 2.5 seconds of the page starting to load, and poor user experience if it appears for more than 4 seconds. Furthermore, according to Renault's improvement case study (*), it has been found that LCP can produce improvements up to less than 1 second. |
| * https://web.dev/case-studies/renault?hl=ja See |
| ■About ranking |
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| ■Considerations regarding the results of this website performance survey |
| Overall situation: In the September survey, 76 out of 100 sites achieved LCP of 2.5 seconds or less. This is This is an increase from 75 sites, with many sites still performing within recommended standards. |
| Examples of notable improvements: la belle vie has significantly improved its ranking from 20th place in August to 3rd place, and is a great example of successfully improving website performance. |
| Future outlook: Improving your LCP score directly impacts user experience and sales, so continuous optimization is important. It is necessary to aim for further speedup through a multifaceted approach, such as reviewing the site structure and optimizing the content. |
| Number of sites faster than Amazon increased from 29 sites to 31 sites (Amazon's score remained almost unchanged). |
| This result shows that the importance of web performance is recognized throughout the Japanese e-commerce industry. However, there are differences in the pace of improvement and approaches, and this can be said to be beginning to manifest as a difference in competitiveness between companies. In particular, while some companies have achieved significant improvements, overall _blank” rel=”nofollow ugc noopener”> August The decrease in the number of sites meeting the criteria compared to the previous year requires continued effort and attention from the industry as a whole. |
| For details such as other improvement examples, Published on our media MarTechLab I am doing |
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| ■We provide various website speed improvement services. |
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| ■About Gaprize Co., Ltd. |
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| According to Gartner Japan, Japan's total enterprise IT spending (ICT market spending) is expected to reach approximately 28.5 trillion yen in 2023, an increase of 4.7% from 2022, and to exceed 30 trillion yen in 2025. As of 2022, the SaaS market will amount to 1.1 trillion yen, accounting for just under 4% of the total, and has significant growth potential. |
| In the SaaS market, where technologies are intricately intertwined and competition is fierce, Gaprize has been aiming to differentiate itself since 2012 by continuing to discover and propose innovative technologies from all over the world. As we build strong alliances with overseas listed companies such as monday.com and riskified, companies that have successfully raised hundreds of millions of dollars in funding such as Contentsquare and Yotpo, and high-growth ventures, we are gradually gaining ground in the market. We are proud that we have established a unique position. |
| Furthermore, when the Google Optimize service ends in 2023, we will be the only company in Japan that handles the three officially recommended AB testing tools, and from February 2024 we will start a service that handles multiple site speed improvement tools, focusing on introducing specific technologies. We are refining our efforts as a SaaS trading company that can provide a variety of options according to the needs of our clients. |
| Through the introduction of advanced technology and consulting services, we solve a wide range of client issues, including market analysis, online customer acquisition for the purpose of recognition and acquisition, optimization of on-site user experience, content management, project management, and AI technology. We will continue to work with you to accelerate business growth. |
| Company name: Gaprize Co., Ltd. |
| Established: January 27, 2005 |
| Representative: Akiyuki Kai, Representative Director and CEO |
| Capital: 20 million yen |
| Location: KANDA SQUARE WeWork 11F, 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo |
| Corporate site: https://www.gaprise.com/ |
| *The company names and product/service names listed are trademarks or registered trademarks of each company. |
