Melvita Japon Co., Ltd. “BRAND EXPERIENCE POP-UP”, a POPUP event where you can experience Melvita’s new world view, will be held in Omotesando from September 26th (Thursday) to September 30th (Monday)!

[Melvita Japon Co., Ltd.] The POPUP event “BRAND EXPERIENCE POP-UP” ​​where you can experience Melvita’s new world view will be held in Omotesando from September 26th (Thursday) to September 30th (Monday)! (

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Melvita Japon Co., Ltd. Press release: September 25, 2024 “BRAND EXPERIENCE POP-UP”, a POPUP event where you can experience Melvita’s new worldview, will be held in Omotesando from September 26th (Thursday) to September 30th (Monday)! French organic skin care brand Melvita, which uses the regenerative power of nature to offer skin care beyond imagination, has renewed its brand concept and brand logo this year.
https://prcdn.freetls.fastly.net/release_image/17276/117/17276-117-7bd47ce3141905e605406c2b943e5c60-1098×1490.jpg To commemorate the relaunch of this new Melvita, we will hold a POPUP event “BRAND EXPERIENCE POP-UP” ​​in Omotesando where you can experience the new brand concept “BIO-REGENERATIVE BEAUTY, POWER OF ORGANIC SKINCARE/ Skin care beyond imagination with the regenerative power of nature” The event will be held at ZeroBase Omotesando from September 26th (Thursday) to September 30th (Monday). The interior of the store is a cool, modern and sophisticated space that goes beyond the previous image, and features Melvita’s top 5 products, the “Sols de Rose Series” with new packaging, and the products that will be released in October. This is an experiential pop-up event where you can touch up the upcoming body care series < Lorvegital> faster than anywhere else. On the 1st floor, you can learn about the history of Melvita, which celebrated its 40th anniversary last year, and the DNA of the brand, which has its origins in the Ardèche in southwestern France, as well as try out the brand’s top five most popular products. On the 2nd floor, you can experience , a new product based on the concept of ‘forest bathing’ inspired by the great nature of the Ardèche, with a space that recreates a ‘forest’ in fresh greenery and a new package< Inspired by the Solus de Rose Series >, the space is designed to look like a pink micro-bubble, where you can sample the products while feeling the scent of freshly blooming roses. As an expert in organic skin care backed by over 40 years of experience and research, and as a smart and sophisticated brand that constantly evolves with the times, we aim to bring you even more surprise and joy than ever before. We will deliver it to you. Those who visit during the event will receive a special drink inspired by each product and samples of three types, including
, which will be released in October. Also, everyone who registers on LINE will receive a mini bottle. *Please arrive early as the number is limited. [Event Overview] Melvita BRAND EXPERIENCE POP-UP Event period: 2024.09.26 (Thursday) – 09.29 (Sunday)
11:00-20:00, 2024.09.30 (Monday) 11:00-18:00 Venue: ZeroBase Omotesando 3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061 (
https://g.co/kgs/UAg1HBk (https://g.co/kgs/UAg1HBk) ) [What is Melvita] A French organic cosmetics brand founded in 1983 by biologist and beekeeper Berner Chebilier as a brand that creates future beauty through the coexistence of humans and nature. Almost all products have received European organic certification*1. We carefully select raw materials from over 1,000 types of natural materials from around the world and develop products ranging from skin care to body and hair care. We engage in a wide range of sustainable initiatives through our business activities, including not only sustainable raw material collection, but also environmental impact, consideration for ecosystems, and resource issues. *1 International certification body ECOCERT or COSMOS organic certification [Melvita official homepage] https://jp.melvita.com/ (https://jp.melvita.com/) [Melvita Official Instagram] https://www.instagram.com/melvita_jp/
(https://www.instagram.com/melvita_jp/) [Melvita Official X] https://twitter.com/melvitaJP (https://twitter.com/melvitaJP)



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