New Balance Japan Co., Ltd. New Balance will be sponsoring the Urban Logaining “Shibuya de Toreran” that will take you to Shibuya’s toilets.

New Balance Japan Co., Ltd. press release (2024.09.26) New Balance Japan Co., Ltd. New Balance will sponsor the Urban Rogaining “Shibuya de Toreran”, a tour of Shibuya’s toilets.
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 New Balance Japan Co., Ltd. (Head office location: Chiyoda-ku, Tokyo, President and CEO Shinichi Kubota) will be holding a sports event in Shibuya starting from Yoyogi Park on October 14th (Monday, holiday), which is “Sports Day”. We will be supporting the “Shibuya de Tore Run” running event that visits toilets dotted around the city. Last year, New Balance took advantage of the conclusion of the Shibuya Ward public-private partnership system “S-SAP (Shibuya Social Action Partner) Agreement” and announced the idea of ​​”Run City Shibuya” to strengthen collaboration with Shibuya Ward. Through this, we announced that we will create an environment and culture where a diverse range of people can enjoy sports, such as creating running courses and community spaces through running and cities. This event is a running x city run event that is connected to the “Run City Shibuya” concept. At Yoyogi Park, the departure and arrival point, you can try on New Balance running shoes. Please join us for a new running event that takes advantage of the characteristics of Shibuya. Special site : https://toilet.run/   “Shibuya de Tore Run” is an adaptation of “Rogaining”, an outdoor sport that originated in Australia. Starting and finishing in Yoyogi Park, participants run into the city in groups of three, with 33 toilets set up as
checkpoints, etc. It is a unique event where teams compete to see how many times they can go around within the time limit. This is a new running event that takes advantage of the characteristics of Shibuya, which has many clean and comfortable public restrooms. In addition, this new Toleran (toilet run) was created by Ryo Tamura of the comedy duo “London Boots No. 1 No. 2” in 2020 during the coronavirus pandemic, “THE TOKYO The motif of this event is to go for a run with “TOILET” as the destination and post the photo on SNS, and Ryo Tamura was appointed as the initiator of the event at “Shibuya de Toleran.”
https://prcdn.freetls.fastly.net/release_image/29460/1249/29460-1249-9cd7fac28ef614bc62b678865f0d71b3-3195×1962.jpg Comments from founder Ryo Tamura “We will be holding an event called “Shibuya de Toreran” on October 14th (Monday holiday). “Trail running” means running in the mountains, and “Shibuya de Toreran” means running around the restrooms in Shibuya Ward. Participants are asked to participate in groups of three, and they set their own course and run, so it doesn’t matter how fast or slow they are. This is an event where teams search for unique and cute toilets in Shibuya Ward, take photos in front of them, and run around happily while uploading them to Instagram. Because that’s what I do, I do fun runs rather than competing for the best time and running as hard as I can. You can also eat rice balls at the park on the way. It’s good to go home early and relax. We place emphasis on having fun while riding. After running for 4 hours through the streets and parks of Shibuya, we would like to have an after party with all the participants and have fun. I don’t know if the afterparty will become the main event (lol). Even if you’re new to running, I think it’s fun enough to just take part. I planned this event because I wanted to try a running event with a low hurdle. It’s my first time so I don’t know what will happen, but I’d be happy if I could see everyone’s smiling faces. Even if you are unable to participate, the words “#Shibuya de Toreran” and “#Shibuya Toreran” will be posted on Instagram on October 14th, so please check them out. *Participation in only the after party is not possible. Event overview   Event name :Shibuya de Toreran Venue : Start Yoyogi Park Panorama Square (Near Harajuku Gate/2-1 Yoyogi Kamiencho, Shibuya-ku, Tokyo) Goal  After Party Shibuya Cast Space (1-23-21 Shibuya, Shibuya-ku, Tokyo) Event period : October 14th (Monday/Holiday) Event time :Running content 10:00-15:30 (Yoyogi Park)      After party 16:00-19:00 (Shibuya Cast) Entry deadline : October 10th (Thursday) *Please apply from the special website. Capacity : 100 groups *Recruitment will end as soon as the capacity is reached. Participation fee (tax included ): 1 set 15,000 yen Sponsored :Shibuya Mirai Design / Ryo Tamura (London boots No. 1 and No. 2) / Yoyogi Park Service Center Sponsorship : New Balance Japan Co., Ltd. Cooperation : &MOSH / APPY Co., Ltd. / Shibuya Cross FM Contact us ：info@toilet.run  Special site : https://toilet.run/ Shibuya de Toreran! Entry form
https://sports.melos.media/events/3760 *For applications, please enter information only for the representative. *Please wear clothes suitable for running on the day of the event. (Rentals are also available for those who wish to wear running shoes)
*Participation fee (tax included) is 15,000 yen per group. *You cannot choose a model that you can try on. Thank you for your understanding. ▼About New Balance Since its founding in 1906, New Balance, headquartered in Boston, Massachusetts, has been dedicated to empowering people and creating positive change in communities around the world through sports and craftsmanship. New Balance employs 9,000 people worldwide and reported global sales of $6.5 billion in 2023. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, England. New Balance’s MADE in U.S.A. footwear has over 70% domestic production and accounts for a portion of our U.S. sales. For more information on New Balance, please visit
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