Aun Consulting Co., Ltd. Japanese tourist destinations that are of high interest in the United States are Tokyo, Osaka, and Kyoto

[Aun Consulting Co., Ltd.] Japanese tourist destinations that are of high interest in the United States are Tokyo, Osaka, and Kyoto ​
Aun Consulting Co., Ltd. Press release: September 26, 2024 Japanese tourist destinations that are of high interest in the United States are Tokyo, Osaka, and Kyoto. Yearly search trends for Japan’s 47 prefectures in the US Aung Consulting Co., Ltd. (TSE Standard Market: 2459, Headquarters: Chiyoda-ku, Tokyo, Representative Director and CEO: Akira Shinta, hereinafter referred to as “Aung Consulting”), which operates a global marketing business (*), has recently announced that it is a Japanese company with 47 companies in the United States. We conducted a survey on annual search trends for each prefecture, and would like to inform you of the results. (*) Overseas SEO (search engine optimization) and overseas advertising (Service overview: https://www.auncon.co.jp/service/

) ■Ranking of the number of searches for Japan’s 47 prefectures in the United States The number of tourists visiting Japan from the United States exceeded 2.04 million in 2023. This number exceeded the pre-coronavirus outbreak of 1.72 million people in 2019, and in August 2024, it reached a record high for a single month *1. The table below summarizes the number of searches for “Japanese prefectures” in the United States from September 2023 to August 2024. The metropolitan areas of Tokyo, Osaka, and Kyoto led the way in searches. According to the reader survey “2023 World’s Popular Cities Ranking (Top 25 Cities)*2″ conducted by leading American travel magazine Travel Leisure, three cities were listed: Kyoto (3rd place), Tokyo (7th place), and Osaka (25th place). has been ranked. In the survey, some of the attractions of Kyoto were “There are very historical sights and cultural assets that are different from Western culture,” and “Wonderful stores are tucked away in seductive narrow alleys.” Tokyo was praised as a “vibrant capital” and “a magnet for travelers again and again.” Furthermore, Osaka was praised not only for its convenient transportation, but also for its friendly personality, saying, “The people are wonderful and warm and welcoming.” Based on the results of this survey on the number of searches, it seems that interest in the three cities continues to be high. [Number of Google AdWords searches]
https://prcdn.freetls.fastly.net/release_image/34654/116/34654-116-194c56221bf6a713a1f4097ed9523987-1274×1070.png *Search number data using Google AdWords keyword planner tool In Okinawa, which ranks fourth, the total number of overnight guests from the United States in 2023 is approximately 510,000 ( 86.0% compared to 2019), a significant increase *1. The reason for its popularity is thought to be that you can enjoy activities such as diving and marine sports, as well as sightseeing spots like Churaumi Aquarium. Regarding Akita, which came in fifth place, the total number of overnight guests from the United States is about 5,000*1, which is small compared to other prefectures, but in addition to the beautiful nature such as the Akita dog, which is popular overseas, the Shirakami Mountains, and Lake Tazawa. It is thought that the number of searches is high because you can experience the charms unique to Akita, such as Nyuto Onsenkyo, Kiritanpo, and Inaniwa Udon. In Hiroshima, which ranks 6th, the number of visitors from the United States is the highest among all visitors to Japan, and the total number of overnight guests by prefecture in 2023 will account for approximately 15% of the total *1. It is thought that the number of searches tends to be high because people want to see for themselves the history of Hiroshima and the message of lasting peace that the Atomic Bomb Dome holds. The following is a graph of the “composition ratio*3 of visitors to Japan by visit pattern in the three major metropolitan areas and rural areas.” A high percentage of visitors to Japan from South Korea, Taiwan, and Hong Kong visited only regional areas, while 58% of travelers from the United States visited only the three major metropolitan areas, resulting in a higher number of searches. Similar to the ranking, popularity is concentrated in metropolitan areas. In order to attract people to rural areas, we need to not only improve access to public transportation, but also create a high-value-added plan that makes full use of Japan’s unique content, so that it can lead to experiential consumption where you can feel the good old Japanese culture. Sales promotion is important. *Three metropolitan areas: 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka, Kyoto, and Hyogo *Regional areas: prefectures other than the three major metropolitan areas
https://prcdn.freetls.fastly.net/release_image/34654/116/34654-116-59fdf5a42673458e4610a54455454cc8-1306×716.png *Source: Ministry of Land, Infrastructure, Transport and Tourism “Tourism White Paper 2020 (Part I Tourism Trends)” The full version of this research report also includes information on the number of foreign visitors to Japan by language and alphabet in July 2024. For more information, please visit the Aung Consulting website. ​ View details ​ ■Survey overview Survey date: September 20, 2024 Survey target period: September 2023 to August 2024 The service names of each company that appear in the text of the press release are registered trademarks or trademarks of each company. If you would like to publish this press release, please contact us and mention that it was researched by Aun Consulting. [Source] *1Japan National Tourism Organization (JNTO) Japan tourism statistics:
https://statistics.jnto.go.jp/graph/ Data on the number of foreign visitors to Japan and the number of Japanese people leaving the country: https://www.jnto.go.jp/jpn/statistics/visitor_trends/ Inbound consumption trend survey:
https://www.mlit.go.jp/kankocho/tokei_hakusyo/gaikokujinshohidoko.html *2 Travel Leisure, “Travel Leisure Readers’ 25 Favorite Cities in the World of 2023”, July 11, 2023,
https://www.travelandleisure.com/our-readers-favorite-cities-in-the-world-of-2023-7555844 *3 Ministry of Land, Infrastructure, Transport and Tourism “Tourism White Paper 2020 (Part I Tourism Trends)”
https://www.mlit.go.jp/statistics/file000008.html
https://www.mlit.go.jp/policy/shingikai/content/001743038.pdf