【YOMIKO】 YOMIKO develops “Mirai Idea Creation”, an idea creation application that utilizes generative AI
YOMIKO Press release: September 26, 2024 YOMIKO develops “Mirai Idea Creation”, an idea creation application that utilizes generative AI ~ Supporting the creation of plans by combining future-oriented ideas and employee knowledge ~ Yomiuri Advertising Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hideyuki Kikuchi; hereinafter referred to as YOMIKO) has developed an idea creation application called “Mirai Idea Creation” that supports the creation of new projects by leveraging the power of its unique AI. This application was developed for the purpose of marketing support provided by our company to advertisers. It is intended to be used when a wide range of ideas are needed, such as during internal brainstorming. By drawing inspiration from the future ideas output from generated AI and planning by utilizing the knowledge and know-how of our group employees, we will create even more original and effective ideas and improve the brand image of advertisers. We will contribute to improving sales and sales.
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incorporated into the AI and output in PowerPoint*, making it suitable for practical use cases and workflows.
https://prcdn.freetls.fastly.net/release_image/6104/110/6104-110-a37fab4c598108d0558152ffd1eb468e-1372×914.jpg ＊ Future idea image automatically output >
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https://prcdn.freetls.fastly.net/release_image/6104/110/6104-110-531a1b2d7b7339db6fb93df16fd8dadb-2666×1500.png As a GAME CHANGE PARTNER, YOMIKO will contribute to the business growth of our clients by developing and providing new services using technology, based on a human-centered view of AI. *“PowerPoint” is a trademark of Microsoft Corporation. ■About idea generation flow The idea generation flow that our company has practiced through our practical work is reproduced on the AI system. Based on
product/service information, we use AI to create multiple personas, including customers who are expected to use the product and people in the target group who are not yet aware of the product, and have them express their opinions about the product . We compile opinions, create concepts, and generate ideas from new perspectives.
https://prcdn.freetls.fastly.net/release_image/6104/110/6104-110-400be87d5510cf26d048386c9476d431-2095×703.jpg ■About future prediction scenarios In order to generate ideas from new perspectives, we have loaded more than 100 future predictions based on our original hypotheses in various fields such as AI, population, gender, and medicine.
https://prcdn.freetls.fastly.net/release_image/6104/110/6104-110-5233ff402a64cc2b4fce8407bb216401-2123×628.jpg [Company introduction]
https://prcdn.freetls.fastly.net/release_image/6104/110/6104-110-6cf7db485f5a11f66f54762445892f05-3900×484.png YOMIKO starts with “communication design” based on full-funnel marketing, branding from the perspective of “CIVIC PRIDE(R),” which is the attachment and pride that citizens have toward their city, and “digital design” that utilizes technologies such as generative AI and metaverse. Our strengths include “Consulting” and “In-store Consulting” based at stores. By demonstrating this uniqueness and contributing to new “value creation,” we aim to become a “GAME CHANGE PARTNER” that challenges change together for the sustainable growth of business and society. URL: https://www.yomiko.co.jp/
