Senshukai Co., Ltd. Bel Maison winter fabric series “Meltro” new release and trial event report Comparing the touch feel of Meltro and a cat, highly rated as “healing” like a cat

[Senshukai Co., Ltd.] Bel Maison winter fabric series “Meltro” new release and trial event report Comparing the feel of Meltro and a cat, highly rated as “healing” like a cat
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Senshukai Co., Ltd. Press release: September 26, 2024 Bel Maison winter fabric series “Meltro” new release and trial event report Comparison of the feel of Meltro and a cat’s touch, highly rated as “healing” just like a cat ~A trial session where you can enjoy the touch of “Meltoro” with cats at a cat cafe in Tokyo~
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Senshukai Co., Ltd. (Head Office: Osaka City, President and CEO: Kenji Kajiwara, hereinafter referred to as Senshukai) will release a new product in 2024 for the fabric series “meltoro” developed by Belle Maison, a mail order business of Senshukai Co., Ltd. (Headquarters: Osaka City, President and CEO: Kenji Kajiwara, hereinafter referred to as Senshukai), September 19, 2024 (Thursday) We held a trial session for the media at a cat cafe in Tokyo. [13 out of 13 people answered, “I was healed by the touch of Meltro and the cat”] At the trial session, we introduced the new Meltro series and had a total of 13 members of the media experience its appeal for themselves. We have previously received comments such as “Meltro’s texture is soothing” and “Meltro’s skin feels like a cat’s,” so we held this trial event to convey its appeal to as many people as possible. Through the experience of interacting with cats and being surrounded by Meltro, participating media members were asked to vote in real time on whether they felt more comforted by cats or by Meltro. As a result, 13 out of 13 people answered that they felt comfort from both “Meltro” and “cats,” and it became clear that the feel of Meltro and cats was very popular. Participants made comments such as “It’s very smooth and feels good when you touch it” and “It feels nice on the skin.”
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https://prcdn.freetls.fastly.net/release_image/13288/257/13288-257-b40ac2847aa6ff190d862d7b7b3560d7-3900×2595.jpg In addition, on the day of the event, cats could be seen relaxing in the kotatsu futons of the “Meltro” on display and spending time comfortably on the blankets, showing that not only people but also cats were healed by the “Meltro”. I could see it.
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https://prcdn.freetls.fastly.net/release_image/13288/257/13288-257-10de2010cfa3a49429c181ab07c40ff0-3900×2595.jpg [What is the “Belle Maison winter fabric series “Meltro”” with cumulative sales of 900,000 pieces] “Meltro” is a Belle Maison original fabric series that uses ultra-fine microfiber and is characterized by a moist, smooth texture and warmth. Loved by many people for its enveloping feel that soothes not only the body but also the mind, we offer a wide range of items such as bedding covers, blankets, rugs, and room shoes. The overall customer satisfaction rate in a customer survey was 90%*1, and the cumulative sales exceeded 900,000 copies*2, and we will continue to deliver even more healing with new product lineups. In 2024, we will be selling new products in sequence, with 11 products starting August 19th (Monday) and 4 products starting September 20th (Friday): stuffed animals with blankets, electronic body warmer pouches, scarves, and gowns. We have launched a total of 15 new products*3. At this trial session, we unveiled for the first time the new products “Meltro-kun’s Plush Blanket Stuffed Toy” and the new characters “Meltro-kun” and “Wan-Toro” that will be released on September 20th (Friday) and the “One-Toro Cairo Pouch”. In addition to its good texture, we wanted Meltro to be soothing with its appearance and shape, so we turned Meltro into a character and named it “Meltro-kun” and “Wantro” Meltro-kun is shy, but he is also considerate and hardworking, and is highly trusted by everyone. Wantro works at his own pace, has a friendly and cheerful personality, and is always encouraging Meltoro, who is anxious. We plan to continue expanding our lineup of the Meltro character series, featuring our close friends Meltro-kun and Wantro, as items that can be easily used not only at home but also when going out. *1 Calculated based on satisfaction with 5 and 4 points from those who posted reviews on the duvet cover (as of July 6, 2023) *2 As of May 30, 2024 *3 Excluding character pattern products
https://prcdn.freetls.fastly.net/release_image/13288/257/13288-257-9646cfc2c872cdb8c2c7190be705fb44-3900×2194.jpg “Meltro-kun” *Left (Meltro-kun stuffed toy with blanket)
https://prcdn.freetls.fastly.net/release_image/13288/257/13288-257-048f425a522b5d679b986f9e9e536380-2920×1948.jpg “One Toro” (One Toro Cairo Pouch) [Customer feedback that Belle Maison values] Because Belle Maison mainly sells products online and through mail-order catalogs, there are few opportunities for people to actually touch and experience the products, so we are holding a special trial event for media people with the theme of “healing.” I planned it. At the trial session, we were able to collect real impressions from participants based on their actual experience by actually holding the product in their hands and experiencing the feel of Meltro, which cannot be conveyed through mail-order sales. . In the future, Belle Maison will not only strengthen the appeal of its products, but also actively incorporate the real voices of consumers and diversify by creating experiential events and opportunities for direct interaction between customers and the product development team. We will focus our efforts on developing products and services that meet the needs of our customers. ●About Meltro
https://www.bellemaison.jp/cpg/interior/meltoro/meltoro_index.html The “meltoro” series is a fabric for the cold season that Belle Maison confidently recommends. This series uses ultra-fine microfibers and is woven with more volume than regular microfibers, and by going through many processing steps to smooth each fiber, it has a smooth and enveloping feel. I am. Belle Maison Life Styling [Official] Instagram: https://www.instagram.com/bellemaison_lifestyling/ ​ ●About Belle Maison A mail order brand started by Senshukai in 1976. In addition to catalog mail order, online shop “Belle Maison Net” (
https://www.bellemaison.jp/ ) provides products and services tailored to various lifestyles and life stages, with a focus on original products such as fashion, miscellaneous goods, interior goods, children’s, baby, and character goods. [Official] X (old twitter): https://twitter.com/bellemaison_jp [Official] LINE:
https://lin.ee/CApSbIr [Customer inquiries] Belle Maison Call Center 0120-11-1000 (Reception hours: 9:00-21:00) From a mobile phone, call 06-7739-2888 *Call charges will be borne by the customer. ​ Senshukai is committed to providing products and services that bring smiles to women’s faces by supporting women at various life stages, including employment, marriage, childbirth, child-rearing, and self-improvement.