[Daisen Dairy Agricultural Cooperative Association] Promote Tottori Prefecture with Shirobara Coffee fans from all over the country! New product “White Rose Coffee Raw Roll Cake” is now available on Coffee Day
Oyama Dairy Agricultural Cooperative Association Press release: September 26, 2024 Promote Tottori Prefecture with Shirobara Coffee fans from all over the country! New product “White Rose Coffee Raw Roll Cake” will be released on Coffee Day Daisen Dairy Agricultural Cooperative Association (Head office: Kotoura-cho, Tohaku-gun, Tottori Prefecture/Representative Director: Takao Komae) will release the new product “White Rose Coffee Raw Roll Cake” on “Coffee Day” on October 1st (Tuesday). It will be released on. Shirobara Coffee, which is popular as the soul drink of the people of Tottori Prefecture, is a milk drink that has many fans all over the country and has been loved by people of all ages for many years. Image
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https://prcdn.freetls.fastly.net/release_image/86276/11/86276-11-e1409162a7a406e56ea53040978d47dd-3672×2449.jpg White rose raw roll cake series main image ■The second in the series is “White Rose Coffee” Up until now, when we release various new products such as sweets and goods, we receive requests from customers saying, “I want you to make a white rose coffee version, too.” “Shirobara Coffee” is a beloved soul drink from Tottori Prefecture, along with Shirobara Milk, and is one of our association’s two most popular products. White rose coffee has become commonplace among Tottori prefecture residents, but due to improvements in the distribution network, major convenience store chains are increasingly carrying it, making it more familiar to customers outside the prefecture. On the other hand, there is little recognition that Shirobara Coffee is a product made in Tottori Prefecture, and there are some areas where sales channels are not yet secured. Therefore, for the second edition of the White Rose Fresh Roll Cake series, we believe that by choosing “White Rose Coffee”, which has a large number of fans among the White Rose products, it will be a product that can convey the charm of Tottori to even more customers. I thought about it. We hope that by selling white rose coffee, which uses 70% raw milk from Tottori Prefecture and is full of the deliciousness of milk, as a frozen roll cake, it will be an opportunity for customers outside the prefecture to become familiar with Tottori Prefecture. .
https://prcdn.freetls.fastly.net/release_image/86276/11/86276-11-1e20d0fc6f91a8846251d12b952e8567-3900×2601.jpg ■Product overview The white rose coffee roll cake uses white rose coffee for both the cream and the sponge, and is characterized by its melt-in-the-mouth texture, created by rolling the smooth whipped cream with a moist and soft sponge. We use homemade fresh cream for our special coffee whip. The long-awaited White Rose Coffee Sweets, a combination of Daisen Dairy Agricultural Cooperative’s proud homemade ingredients and the popular product “White Rose Coffee,” has been completed. Perfect for any occasion, such as reward sweets, presents, and souvenirs. White rose coffee has been transformed into a sweet that will brighten up your time. Product name: White rose coffee raw roll cake Release date and time: October 1, 2024 (Tuesday) 9:30 a.m. By type: Western sweets (frozen food) Capacity: 256g (length approx. 14cm) Suggested retail price: 1,500 yen (tax included) Sales destination: Official online store ( https://shirobarastore.jp/ ) Oyama Makiba Milk Village (Hoki Town, Saihaku District) Kawi’s Milk Museum (Kotoura Town, Tohaku District) *Daisen Makiba Milk no Sato is closed on Tuesdays Sale will start from 10am on Wednesday, October 2nd.
https://prcdn.freetls.fastly.net/release_image/86276/11/86276-11-d837cc2eb2f6f0b35660cf1a89a4cf78-3900×2601.jpg ■New release commemoration novelty goods gift campaign If you purchase a campaign product during the campaign period, you will receive a free novelty item.
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https://shirobarastore.jp/campaign/20241001/ *This campaign is only available at the following directly managed stores of Daisen Dairy Agricultural Cooperative. Official online store, Daisen Makiba Milk no Sato, Kawi’s Milk Museum Daisen Makiba Milk no Sato is closed on Tuesdays, so sales will start from 10am on Wednesday, October 2nd. *The number of campaign products is limited. The campaign will end as soon as stock runs out. ■What is “White Rose Coffee”
https://prcdn.freetls.fastly.net/release_image/86276/11/86276-11-5540427151d54413820405c3750ab594-3900×2600.jpg White rose coffee main image Tottori’s soul drink “Shirobara Coffee” was sometimes referred to as “mysterious coffee” because it was difficult to find the product in some areas. A milk drink made with 70% raw milk from Tottori Prefecture, with an exquisite combination of sweetness, richness, and flavor, cherishing the natural sweetness of raw milk and the aroma of coffee. Made with simple ingredients without using caramel or flavoring, you can enjoy the simple taste. Daisen Dairy Agricultural Cooperative’s signature product is loved by people of all ages, from children to adults, and has expanded its sales channels not only in its home prefecture of Tottori but also in western Japan. In recent years, the deliciousness of white rose coffee has become a hot topic on social media, and it has been featured in blogs and gourmet articles. ■Conducted SNS campaign to commemorate the release In order to share the joy of the new product release with Shirorose Coffee fans across the country, we will be holding a giveaway campaign at X. During the period from September 26th (Thursday) to September 30th (Monday), customers from all over the country will post photos of products related to White Rose Coffee that they have found with the hashtag “#White Rose Coffee Mikke” using X. If you do so, we will give away a “White Rose Coffee Roll Cake” through a lottery. We hope to become familiar with “White Roses” with fans all over the country through the product “White Rose Coffee,” and furthermore, we hope to be an opportunity to connect with “Tottori Prefecture.” ■What is Daisen Dairy Agricultural Cooperative?
The Daisen Dairy Agricultural Cooperative is a rare agricultural cooperative in the country that brings together all dairy farmers in Tottori Prefecture, and all dairy farmers in Tottori Prefecture are members of the Daisen Dairy Agricultural Cooperative. Based on an integrated system that processes and sells the raw milk we produce ourselves, we deliver safe and delicious milk to our customers. Image
URL: https://prcdn.freetls.fastly.net/release_image/86276/11/86276-11-09bad039c406d42baf3f685201a39d1c-2702×1519.jpg ■Contact Us 37-1 Oaza Yasu, Kotoura-cho, Tohaku-gun, Tottori 689-2393 Public Relations: General Planning Division Kitano TEL: 0858-52-2229 (Weekdays 8:30~17:00) FAX: 0858-53-1501 MAIL：k-kitano@dainyu.or.jp
