Ninben Co., Ltd. press release (2024.09.27) Ninben Co., Ltd. Ninben collaborates with BS Shochiku Tokyu Drama on a tie-up project titled “Mentsuyu Solitary Meal 2” starring Riho Sayashi, “The ultimate story of easy mentsuyu gourmet food” Broadcast starts at 11:00 on Wednesday, October 2, 2024! Ninben Co., Ltd. (Chuo-ku, Tokyo, President and CEO Ihei Takatsu) will be broadcasting “Mentsuyu Hitori Meal 2” which will be broadcast on BS Shochiku Tokyu (BS260ch, free broadcast nationwide) from 11:00 on Wednesday, October 2, 2024. We will carry out a tie-up project with ”. This is the second tie-up with BS Shochiku Tokyu Drama, following “Mentsuyu Hitori Meal” which will be broadcast from April to June 2023, and this is the second tie-up in the series. In this tie-up project, we will increase touch points with consumers and make the drama “Mentsuyu Hitori Meal 2” more exciting through measures such as product placement and TV commercials, SNS posting campaigns, and Tokyu Store in-store campaigns.
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-03e949166312c8bee277a3305ff4df4f-3440×1934.png
https://www.shochiku-tokyu.co.jp/mentuyu-hitorimeshi2/ ■Tie-up details 1. Product exposure in the drama Ninben’s “Tsuyu no Moto Gold” appears as the “mentsuyu” used by the main character Tsuyu Mendo, played by Riho Sayashi. It will be exposed in the drama as a versatile seasoning that makes dishes delicious without much effort.
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-71cd1a5a0cd0c5aa918bcb79e910b405-1529×425.png (C)BS Shochiku Tokyu/Shochiku 2. Commercial broadcast During the drama airing on BS Shochiku Tokyu and TVer, Tsuyunomoto Gold’s CM “300 years of shaving bonito flakes” and Tsuyunomoto’s new commercial “#Ninben” to be released from October 1, 2024 (Tuesday) We will be broadcasting the “15 Second Recipes” edition. “Over 300 years of shaving bonito flakes”
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-17e1ce57c4484802f3d8534598e032f5-383×330.jpg “#Ninben 15 seconds recipe” edition
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-89bdb49591cb99935b7e1b2e8db0690e-520×591.jpg 3.SNS campaign
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-1efab06d2a773120c9746b53b7ee9c77-800×800.jpg A campaign will be held on X and Instagram where you can win prizes related to the drama. In X’s follow & repost campaign, 50 people will be randomly selected to receive a bottle of Tsuyu no Moto Gold and a special bowl (not for sale) from the drama “Mentsuyu Hitori Meshi 2”, and in the Instagram recipe posting campaign, 5 people will be randomly selected to receive We will give away a set of “Ninben Assortment Set” and a set of volumes 1 to 7 of the original comic of the drama “Mentsuyu Hitori Meal”. ▼Click here for details https://www.shochiku-tokyu.co.jp/mentuyu-hitorimeshi2/campaign/ 4. Tokyu Store in-store tie-up campaign
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-f8173ade64aa9a29bd862cb9b48669d1-611×433.jpg A tie-up campaign will be held at Tokyu Store in conjunction with the drama broadcast. [Contents] To commemorate the drama broadcast, POPs with campaign announcements will be posted on product shelves during the period. If you purchase a target product, you will receive 30 TOKYU points. 5. Ninben Official Online Shop Drama Tie-up Campaign
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-1ad5a4b92e06a6eae1930d289d4a8c63-252×730.jpg We will be holding a tie-up campaign at our own EC shop “Ninben Online Shop” where we will give away a special bowl of “Mentsuyu Hitori Meshi 2” (not for sale) to 5 people by lottery. [Contents] During the period from October 1st (Tuesday) 10:00 to October 16th (Wednesday) 9:59, ・Purchase over 5,000 yen (tax included) including eligible products at the official online shop ・For existing members, or register as a new member when ordering. ・Agree to receive emails from the official online shop Entry will be made under the above
conditions. ▼Ninben Online Shop https://shop.ninben.co.jp/ ■Program overview [Program name] Wednesday drama 23 ”Mentsuyu Hitori Meal 2″ [Broadcast date and time] Starts on Wednesday, October 2, 2024 Broadcast every Wednesday at 11:00 (13 episodes/30 minutes each) [Broadcast station] BS Shochiku Tokyu (BS260ch/national free broadcast) [Starring] Riho Sayashi [Cast] Mayu Yamaguchi, Masaki Kaji, Nako Momotsuki, Hagoromo Mihara, Yutaro, Miwako Kakei, Eri Fuse [Original work] Mizuki Setoguchi “Mentsuyu Hitori Meal” (Takeshobo) [Screenplay] Erika Toyama, Sayaka Abe, Takashi Ito, Asami Hayashida [Director] Hajime Senoo, Yuyoshi Koroyasu [Theme song] Kishimoto Toshiori “Spark!” (Cozy music / avex creators labo “muchoo”) [Music] sorumayo [Producer] Junichi Sasaki (BS Shochiku Tokyu) / Ryu Watanabe (Shochiku) Takashi Katsuki (Shochiku)
[Production work] BS Shochiku Tokyu/Shochiku [Drama official website] https://www.shochiku-tokyu.co.jp/mentuyu-hitorimeshi2/ [Official Bureau X (old Twitter)] @BS260_official [Official station drama X (former Twitter)] @BS260_drama [Distribution information] ●DMM TV: https://tv.dmm.com/vod/ (Exclusive distribution will be decided immediately after each episode is broadcast on DMM TV!) ●TVer： https://tver.jp/series/sriurfqmjd (Latest episode missed delivery) ■Tsuyunomoto Gold
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-a32f0d0881f4045b6be65edc768966ae-200×203.jpg The Ninben Gold Series has been loved by everyone since its release in 2003, and this year marks the 21st anniversary of its release. We are particularly particular about the bonito flakes we use, and use domestically produced bonito flakes that are carefully shaved to make the stock. It uses 1.5 times more stock material than our “3 times richer tsuyu no moto” to achieve a richer taste. In addition, “Honjozo organic soy sauce” made with organically grown soybeans and wheat brings out the flavor of the soup stock. The method of making dashi is also unique to Ninben; just like making dashi at home, the kelp is soaked in water, then boiled, and then removed before it boils. The bonito flakes are made with No. 1 stock, and the No. 2 stock is thoroughly extracted to ensure that the flavor of the katsuobushi stock is not lost. Rather than rationalizing the manufacturing method, Ninben’s philosophy is to not change the basics of making dashi. “Tsuyu no Moto Gold” reflects our commitment as a bonito flakes specialty store that protects and nurtures dashi culture and passes it on to the next generation. brand site
https://www.ninben.co.jp/gold-series/ ■About Ninben
https://prcdn.freetls.fastly.net/release_image/19495/366/19495-366-4958c4951afdab7af6cffae523e5bf81-1391×420.jpg Ninben was founded in 1699 (Genroku 12) and continues to pass on Japanese food culture by creating a variety of products using the traditional Japanese food bonito flakes and the basic Japanese cuisine “dashi” made with bonito flakes. In addition to product development and sales, we also operate the dashi community and dashi specialty store “Nihonbashi Dashiba,” the Japanese dining restaurant “Nihonbashi Dashiba Hanare” where you can enjoy authentic bonito flakes and dashi, and the dashi side dish specialty store “Ichiju Shunsai Nihonbashi Dashiba.” We are expanding the number of places where you can get familiar with bonito flakes and dashi through various stores such as “. As a bonito flakes specialty store with over 300 years of history, Ninben aims to become a “bonito flakes/dashi life design company” that proposes infinite possibilities for “bonito flakes” and “dashi” in all food scenes.
